Do you have organizational skills and love holidays? Try to make money from this by opening your own event agency! This is a fairly profitable, interesting and promising business with a minimum entry threshold. You will organize weddings, birthdays, corporate events and various children's parties, meeting new people and finding clients through word of mouth. This market has practically no competitors, especially in provincial cities. Let's look at how to open an agency for organizing holidays and how much you can earn from it.

How to register

To create such an agency, you just need to register as an ordinary individual entrepreneur. You need to select 92.3 and 92.72 as OKVED codes. This will allow you to cover the full range of event services.

Note: You can start registering not immediately after you decide to open, but after you have developed your own customer base. This will save you on taxes.

Don’t rush to register - first you need to develop a customer base and make the necessary connections

You will need to create a brand and a high-quality portfolio, otherwise you will have practically no clients. Therefore, you can simply host two or three events as an individual to gain the necessary experience, take some quality photos and shoot video footage of your work.

Which room to choose

You will definitely need an office. It should be in the city center, not on the outskirts or in a factory area. At first, you can save money by inviting clients to your home or making appointments in a cafe, but in the end you will still need a good premises that will emphasize your status as a reputable office.

A room measuring 25-30 square meters is quite enough to conduct successful activities. You will need to renovate it, decorating it in bright, attractive colors. We recommend inviting an experienced designer to design it - everything should be done professionally and harmoniously.

To get started, you will need to purchase a comfortable sofa, a table, armchairs, chairs, a couple of computers, a TV for displaying various photos and videos, a printer and a fax. Approximately, you will have to spend about 100 thousand rubles on furnishing the office, plus another 100 thousand on its renovation.

You will also need specialized equipment and decorations to run your business. But you don’t need to buy expensive DJ consoles or a large number of wedding dresses - you can rent them if necessary. When you realize that you really need the equipment constantly and it will pay for itself, then buy it.

For work you may need the following list of things:

1. Inexpensive mixer.
2. Good remote microphone.
3. High quality speakers.
4. Amplifier.
5. Laptop.
6. Light and music set.

You will have to spend about 150 thousand rubles to purchase this. Subsequently, you will most likely need a high-quality SLR camera and video camera, but in the early stages it is better to simply hire good photographers and camera operators with their own equipment.

You will need space to create an office and store props

Recruitment

So, you have already decided that you want to start organizing holidays as a business: where to start, how to succeed in this difficult task? If in the early stages you can work alone, then as you develop you are guaranteed to need help. You will have to hire:

1. Manager. He will take calls, explain various issues to clients, place orders and monitor their implementation. The salary of such a manager is usually set at 10 thousand + a certain percentage of each order.
2. Designer. This person will be responsible for decorating the halls, ordering costumes, flowers, etc. Typically, designers receive a certain percentage of each order, but it is often cheaper to arrange for a permanent salary.
3. Driver with his car. You will have to constantly carry something from place to place, so without a car it will be difficult. You can simply hire a driver with transport for a salary of 10-15 thousand.

Today, many aspiring entrepreneurs are turning their attention to business related to organizing holidays. This is due to small investments, minimal risks and the opportunity to make a good profit. This type of business is especially popular in large cities, where both individuals and large companies turn to such agencies. In this article we present a detailed business plan for organizing holidays, which will allow the project to start correctly.

With the right approach, the business of organizing holidays will be a successful way to invest funds. Despite the high competition, this project is highly profitable and can bring very serious income.

Pros and cons of a business idea

Having decided to open an agency for organizing and holding holidays, it is important to analyze the pros and cons of this project in order to correctly assess the risks and opportunities for business development.

1. High demand. Today there is a trend in the provision of such services and more and more people want to see the holiday bright and colorful. You cannot do without the appropriate equipment, decor, and the work of leading and professional designers.
2. Regular customers. Despite stiff competition, creativity and quality will help build a loyal customer base.
3. High profitability. With a well-integrated marketing strategy and professional staff, you can quickly achieve payback and good profitability.
4. Minimum investment. This will allow a person with minimal savings to enter the market. The biggest expense item in this business will be advertising of services.

Flaws:

The main disadvantage of such a project is high competition, which is due to wide demand.

In order to stand out from competitors, it is very important to correctly identify your target audience, recruit a staff of professional creative people and instantly monitor all fashion trends in this direction.

List of agency services

This business is associated with the provision of services for organizing various events, celebrations, and theme parties.

Depending on the chosen target group, it is important to determine the direction of the agency's work.

These could be wedding celebrations, corporate events, children's matinees, fashion shows, exhibitions, conferences, etc. You don't have to stop in one direction. To attract customers, it is better to use several options at once.

Today, clients want to receive a turnkey service, so I offer organization of holidays and various events; it is very important to think through everything to the smallest detail.

Market analysis

In the business of organizing holidays, it is very important to correctly identify your target audience. The business format, channels for finding clients and promoting the studio will depend on this.

When analyzing the competitive environment, pay attention to the following points:

• children's age;
• the main activity of the studio;
• schedule;
• list of services;
• price niche.

One of the main risk factors for any entrepreneur is, of course, competition. The possibility of promoting in the market, attracting clients, etc. depends on its level. Many beginners make a serious mistake by ignoring this external factor, which is where they make a serious mistake. This does not allow you to correctly correlate the potential of a business and assess its weaknesses.

In this segment, you should immediately take into account the high competition. This is due to the demand for these services, the opportunity to earn a good income and minimal investment.

Determining the target audience

When starting a business, it is important to understand who your services will be designed for: economy category or premium.

The number of specialists, the level of repairs, the choice of premises and service depend on the correct definition of the target audience. An analysis of the competitive environment will help determine in which price segment there is a shortage and it would be advisable to occupy this niche.

Conventionally, clients can be divided into three groups:

1. Wealthy. For such clients, the originality of the presentation and the name of the company are very important. They are willing to pay a lot of money, which allows many ideas to be realized. By choosing this group of people as the main target audience, you can count on a good income. Just keep in mind that the amount of investment and the level of professionalism must be appropriate.
2. Average income. This target audience will ensure income stability. As a rule, such clients clearly know what they want and are willing to pay for highly qualified staff and quality service.
3. Economy option. This audience will not bring a lot of income and will not allow you to unleash your creative potential due to a limited budget, in fact, but the investments here can be very minimal.

Determination of pricing policy

In order to enter the market and occupy your niche, it is necessary to correctly determine the pricing policy and offer the consumer the optimal price-quality ratio. It is this criterion that the client takes into account when selecting such studios.

If your main competitor is large studios that have been operating in the market for several years, rely not on reducing prices, but on providing branded services. It is necessary to rely on creativity and quality. As a rule, large companies have a large advertising budget. As a rule, the main clients here are companies that book corporate events, so their budget is quite large.

If you plan to occupy an average niche in the market, and the main competitors will be small companies providing services to individuals, then you should focus on price. But it is not recommended to lower the price. By offering the lowest price on the market, you simply cannot maintain a staff of professionals. And the staff plays a big role in this business.

At the market analysis stage, it is important to perform a SWOT analysis, which takes into account external and internal factors affecting the success of the company.

Strengths

• possibility of an individual approach;
• wide range of services;
• favorable location;
• relevant and original ideas;
• excellent level of service;
• minimal investment.

Weak sides

• lack of experience in the market;
• strong competition;
• lack of regular customers.

Possibilities

• business development and opening branches;
• creating your own website;
• high profitability;
• ability to cover a large market segment;
• possible increase in overall demand;
• possibility of implementing additional services.

• price fluctuations or dumping by competitors;
• emergence of new directions among competitors.

In addition to this plan, draw up a table that will allow you to analyze and identify risks and opportunities for the project.

Study competitiveness factors using the following criteria:

• individual approach to clients;
• range of services;
• price policy;
• reputation;
• location of the studio for organizing events;
• schedule.

Organizational plan

In order to launch a project and successfully enter the market for organizing holidays, it is necessary to carry out the following points step by step:

1. Register a business.
2. Find a premises and sign a lease agreement.
3. Purchase furniture and office equipment.
4. Hire staff.
5. Organization of advertising.

Business registration

To conduct business in this direction, simple registration of an individual entrepreneur will be enough. Therefore, the paperwork process will not take much time.

The business registration scheme is as follows:

1. Submission of documents for opening an individual entrepreneur.
2. Choosing a form of taxation.

An application, a passport and payment of a fee of 800 rubles are required.

As for the form of taxation, experts recommend choosing a simplified one.

• passport of a citizen of the Russian Federation;
• individual entrepreneur registration certificate;
• a document confirming tax registration;
• premises rental agreement;
• medical records of employees (if you hire staff);
• permission from the fire service and sanitary and epidemiological station.

Search for premises

The premises in this business play a role more from the standpoint of demonstrating one’s status rather than serving to attract customers. As a rule, clients contact such studios by telephone, via the Internet, etc.

Despite the fact that you will receive most orders over the phone, the lack of an office can cause the client serious concerns about your reliability and competence. It is very difficult to interest a client during on-site negotiations. It is difficult to take all the catalogs with you, show examples of work, etc.

When a client comes to an office meeting, he should see a style and interior renovation that matches the price range that you charge for your services.

An excellent option would be to choose an office in the city center. You should not rent a room on the upper floors; it will be difficult for visitors to find you and reach you.

It is necessary to purchase high-quality good furniture for staff and clients, office equipment, printers, and a copier. If you plan to show presentations of your services to clients, then consider options for its implementation. This could be a large TV screen or a projector.

Focus on a bright and original sign that will not only attract the attention of clients, but also demonstrate the level of creativity and quality of your studio.

When selecting premises, you need to pay attention to the following factors:

• rental price;
• long-term lease;
• Are utilities included in the rent?
• permission to place external advertising.

The premises must be located in an area with good transport accessibility. If you decide to save on rent and rent a room in a residential or industrial area, this will not have the best effect on the company’s reputation.

The studio’s party organization staff is a key success factor, so be very careful in selecting specialists. The company's profit depends on how creatively and harmoniously they can cope with projects.

In organizing such a business, corporate identity plays a very important role, which is expressed in small details. In order to give the center a general style direction, it would be wise to order T-shirts for all the staff involved in organizing the holidays. This serves as additional advertising for the company and allows guests to quickly find their way around the event where the studio employees are located.

In addition to a creative approach to completing tasks, employees must have a good understanding of the client’s psychology. After all, in this business the most important thing is to correctly understand in what style the client wants to see his holiday.

Also, the staff must have a pleasant appearance and excellent communication skills. This will allow them to quickly establish contacts with customers by identifying the need.

• creativity of thinking;
• communication skills;
• ability to understand people;
• stress resistance.

In addition to these personal qualities, of course, experience in this field and professionalism are required. In accordance with the selected range of services that you plan to implement in your project, you will determine a list of professional skills that the employee must have. These include the ability to work in graphic editors, the ability to compose advertising texts and slogans, work with promotion on social networks, etc.

To start a business, it will be enough to hire several managers who will supervise projects. Narrow specialists can be hired from outside. This will allow you to reduce salary costs and gradually develop a base of professionals with whom you are comfortable collaborating. Subsequently, as the business expands, it will be possible to invite these specialists to your staff.

Equipment purchase

In addition to the equipment and furniture that are necessary to organize the office, you will need to buy equipment for holding events.

This list clearly depends on the selected event. For example, if your main specialization is weddings, then you will need:

• flower arch for a wedding ceremony;
• photo zone equipment;
• artificial flowers;
• mat for the “young”;
• attributes for an outdoor ceremony;
• musical equipment, microphones, etc.

If you want to focus your attention on children's parties, then you will need bright costumes, toys, and stationery for the events.

It is very important to constantly monitor fashion trends and purchase appropriate equipment and costumes in order to offer clients a truly high-quality and relevant service.

Marketing plan

Considering the high competition in this segment, advertising needs to play a large role.

To attract customers, standard methods are suitable:

• creation and promotion of your own website;
• promotion of the center through social networks;
• partnership programs (kindergartens and schools, photo studios, children's stores);
• advertising on radio and TV;
• outdoor advertising.

A powerful marketing strategy will quickly build trust and increase awareness.

You should not rely on the effect of “word of mouth” in the first year of work. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult aspect is maintaining interest rather than attracting it.

Pay great attention to bright and creative signage. Remember that creativity is the key to success in your business. Therefore, the sign itself should already speak about the level of the agency and its potential capabilities.

In order to enter the market, you may have to hire an experienced specialist in the field of service promotion, who will engage in advertising through social networks, organize an advertising campaign through outdoor billboards, advertisements in transport, etc.

Video. Event planning agency startup

Financial plan

This part of the document is compiled last, after the business format has been determined, the market has been researched and a SWOT analysis has been carried out.

All this data allows you to clearly draw up cost estimates and decide how much equipment and material you need to purchase to implement your business idea.

This section should contain the following items:

• description of funding sources;
• profitability calculation;
• cash flow forecast;
• identification of risks.

We plan investments and expenses

In order to open an agency for organizing holidays in a metropolis, you will need at least 500 thousand rubles.

The cost estimate can be presented as follows:

• registration of an enterprise - 5,000 rubles;
• rental of premises - 300,000-400,000 rubles per year;
• repairs - 50,000-60,000 rubles;
• utilities - 1800-2000 rubles monthly;
• office equipment - 60,000 rubles;
• equipment - 100,000-200,000 rubles;
• advertising – 100 thousand rubles.

Income

If everything is clear with the expense item, then the part with calculating income causes certain difficulties for many beginning entrepreneurs.

It is important to correctly assess the price of the service provided in order to maintain competitive positions, not reduce profitability, and at the same time attract customers.

Take into account some seasonality of this business, which can significantly affect the agency’s profitability. Seasonality allows you to vary the price tag.

So, during the New Year holidays, wedding season, March 8, the price for services can be twice as high as during the rest of the period.

Be sure to develop a loyalty program that will allow you to develop a base of regular customers. This is especially true with large customers who contact the agency to order corporate events, organize conferences, etc.

A discount can also be provided to clients who order the service 3-4 months before the appointed date. This will allow you to correctly schedule your work and prepare for the event.

In the first few months, the agency will fulfill no more than 3-4 orders.

The average bill for 1 order is 30-50 thousand rubles.

With a well-developed marketing strategy and high professionalism of employees, the studio’s workload with orders in 6-8 months can increase 4-5 times.

Therefore, by the end of the year, the agency will be able to achieve an income of 800-900 thousand rubles per month.

With a planned income of 1 million rubles, the average payback of the project is 6-8 months.

The advantage of this business is the absence of profit margins, which is why the agency is characterized by high profitability - about 65%.

Over time, you can expand your staff, explore new areas and introduce new types of services. At the same time, there will be no need to expand the office, purchase new equipment, etc.

Video. Business of organizing holidays

Today, almost any holiday at home, at work or in various public organizations is accompanied by bright decorations, the presence of animators and artists, as well as various unique competitions and sweepstakes. Decoration and organization of the event are considered one of the most important elements for a high-quality, fun and unusual celebration. Therefore, a modern agency for organizing holidays can become a source of good income. At the same time, an entrepreneur can engage in an exciting and fun business, during which he will embody his unique ideas and ideas.

Company services and possible clients

The holiday organization agency offers its clients numerous services, among which are:

• organization of various types of holidays and celebrations;
• choosing a banquet hall suitable for a specific number of people and specific customer requests;
• creating and conducting a variety of entertainment programs;
• compiling a festive menu in accordance with the wishes of customers.

Some potential categories of clients of this organization can be identified:

• private individuals who organize personal celebrations (this may include a birthday, anniversary, wedding or other holiday for family or close relatives and friends);
• companies who need to hold corporate events that correspond to their status, which can be organized on various occasions (the company’s birthday, New Year, February 23 or March 8, as well as other significant dates can be celebrated by all employees of the organization).

Market research

If we talk about how to open an event planning agency that will be in demand and popular, then for this it is important to provide relevant services, as well as give potential clients exactly what they need.

To do this, you must first draw up a detailed business plan for a company organizing holidays, and also pay a lot of attention to marketing research using modern methods and technologies.

Market analysis will provide the following information:

• whether there are competitors in a particular region;
• what services and prices they offer, as well as what unique activities they offer.

It is important to create an agency that will stand out among similar organizations. To do this, you need to recruit experienced staff and offer unique services at affordable prices.

Business registration process

Firms for organizing holidays are opened quite rarely, since it is beneficial to register an individual entrepreneur in the first stages of work. It is important to choose the right OKVED codes: it is recommended to use 92.72 and 92.3 here.

Registering as an individual entrepreneur is very simple. You will need to pay the state fee, prepare a TIN, an application and a copy of your passport. These documents are then brought to the tax office.

To open a holiday agency, you do not need to obtain a license or any other specialized documents or permits.

Purchase of equipment and elements for work

The business plan of a company specializing in organizing holidays takes into account that it should always have at its disposal various items and materials that are necessary for holding a variety of celebrations.

The purchase of specific equipment depends entirely on the chosen direction of the company’s activities. This may include various balls and decorations, chocolate fountains or other elements.

Choosing a place to work and creating a material base

There are no special requirements for the location of the agency. Since it is only important that it is possible to easily place various equipment, details and other elements necessary for work in the existing premises. There are other recommendations for the premises where the holiday agency will be located:

• It is desirable that it be located in the city center.
• The area of ​​the room must be sufficient. Do not forget that it will be necessary to allocate office space (managers who meet clients will be located here) and a utility room. It is in its area that the equipment used in the process of organizing holidays will be stored.
• It is necessary to decorate the office in a non-standard way, since all clients who will come here must initially evaluate the capabilities of the company’s employees.
• Since many potential clients prefer to contact exclusively successful agencies to organize their corporate meetings, it is recommended that employees be periodically sent to training centers. Diplomas, letters of gratitude - all this inspires confidence and increases the level of the agency in the eyes of the customer.
• There should be convenient and ample parking next to the building.
• Outdoor advertising should be bright and eye-catching.

Recruitment of personnel for work

Animators must be able to “get used to” any role

How to open a holiday agency from scratch that will be in demand from the very beginning? To achieve this, it is important to have creative, interesting and bright employees in the organization who will be able to present the company’s services in an engaging manner and will also cope well with the assigned tasks. The following features can be highlighted:

• If a company specializes in designing and directly holding holidays, then its staff should have a lot of employees: singers and musicians, photographers and videographers, magicians and florists, as well as other specialists in a certain field of activity. All this will affect the wage fund.
• With a small initial investment, there may be no employees at all. In this case, cooperation can be based on attracting the necessary specialists from outside when orders are received. This form of organization is considered the most optimal for start-up companies. However, there is a risk that you may not find the right people at the right time, and there is also a high probability of collaborating with non-professionals.
• The mixed option is considered the most optimal. It involves the formation of a core staff that will have the most in-demand and necessary specialists, but other professionals can be attracted as needed for various orders.

Business advertising

When opening a new agency, it is necessary to carry out a competent advertising campaign. Here are the most effective actions:

• creation of the company's official website;
• cooperation with large companies in the city, which will be offered services for holding celebrations and corporate events by telephone or personal meeting;
• high-quality outdoor advertising;
• posting advertisements and distributing them in high-traffic areas;
• advertising on billboards in the city;
• promotion of services on local radio.

You can use only one promotion method or all at once.

Financial calculations

To open an event organization agency from scratch, you will need quite a significant initial investment. In addition, considerable amounts of money will also be spent monthly. It is important to accurately make all calculations in order to determine the payback period and possible profit from the activity.

Table. Capital investments

Table. Monthly costs

A business that involves organizing holidays can generate an income of about 800 thousand rubles per month. However, this is only possible with the organization of a high-quality advertising campaign and fame. Net profit can reach 280 thousand rubles. If the business is run correctly, the initial investment can pay off within six months of operation.

Today, to celebrate an anniversary, wedding, birth of a child, or christening, people are not satisfied with just a feast.

The soul requires something unusual, memorable for a lifetime. In addition, sometimes it’s a good idea to show off. Organizing everything is not easy or cheap.

Therefore, they began to resort to the services of professionals. Event management agencies have gained wide popularity. That is why this type of business is very interesting for entrepreneurs. It is necessary to more thoroughly cover all the main aspects characteristic of this field of activity.

What do you need to remember when opening an event planning agency?

The business plan of such an organization is quite simple. First you need an office. This is the face of the future agency. It can't be boring or standard. The office should demonstrate that creative people work here who can turn life into a holiday. You also need to approach the selection of personnel correctly. Sometimes the toastmaster at a wedding inspires horror, and the clown in a children's restaurant makes you sad. It shouldn't be this way.

Before you open a holiday agency, you will need to prepare and do a lot of things. For example, you need to purchase equipment: musical equipment, projectors, screens, decorations, etc. You will have to buy vehicles. And these are additional costs.

Much will depend on the vehicle model. It would be nice to brand it with the organization’s logo and some funny picture. It would be an excellent option if all of the above can be rented profitably.

Promotional activities and registration

You need to be prepared for the fact that there will be expenses for advertising and marketing, since the competition in this market is quite serious. You will also need to register your business. As an organizational and legal form, you should choose LLC.

This choice is the most optimal, since there will be many companies and corporations among regular customers. The entrepreneur will also need to select a certain type of taxation. You will not need any licenses or specialized documents to open an agency for organizing holidays.

A business plan should be planned carefully

Before starting your own company, you need to plan all your income and expenses on paper. This is the main part of a business plan. First you need to make a list of services that the agency will provide. For example, organizing celebrations such as birthdays, children's parties, weddings, off-site corporate events, skit parties, etc.

Each service implies a specific scenario for the holiday. In addition, for each item a list of everything necessary is compiled. For example, a banquet hall, a hall with a stage, transport, balloons, doves for a wedding, floral decoration, musicians, actors, costumes, photo and video equipment, etc. Thus, an approximate estimate for each type of event will emerge, at least “ from start to finish."

It will be useful to analyze how busy this market is in the city in which the holiday organization agency will open. The business plan will need to be supplemented if new ideas arise.

Business premises

How to organize an agency for organizing holidays so that it brings the highest profit? This is only possible if you choose the office location wisely.

It would be better if it was the business center of the city. There are business centers with many offices (and these are potential customers of the agency's services), shopping centers with huge traffic of possible private customers.

Such areas usually have good transport links, meaning it will be convenient for clients from other parts of the city to get there.

The office should consist of several rooms. The meeting room should be decorated creatively and expensively. The office for managers may be simpler (this is a back office), but it should be comfortable for work. And, finally, a room for rehearsals, setting up equipment, preparing a soundtrack, etc. This is the minimum. After all, the director and accountant may initially share an office with managers.

Purchase of furniture and all necessary equipment

For the office you will need furniture, office equipment, computers, laptops, and stationery. This is in addition to the special equipment described above. The staff you will need is an accountant, a sales manager (one or more), a creative manager (one or more), and a designer.

It is important that the sales manager is a master of negotiations, knows how to talk with any clients, and is a charming and smiling person. He must form and constantly replenish and adjust the client base. Then he will not forget to congratulate you on your birthday, New Year, and housewarming.

It would be nice to know when the birthdays of children and beloved nephews are, to remember even the most unexpected occasions for holidays of all profitable clients. The rest of the employees, such as actors, musicians, waiters, cleaners, of course, do not need to be hired on a permanent basis, but rather use their services from time to time.

The site will be able to increase profitability

To increase the income that the holiday agency will generate, the business plan must be supplemented with a paragraph with a detailed description of advertising activities. In addition, it is necessary to familiarize the client with the full range of services provided by the organization. Therefore, you will need a website. Accordingly, there will be costs for promoting the resource.

It would be a good idea to advertise in the press, negotiate with the registry office so that they offer your services, and do mailings. You can hire a team of promoters who will distribute leaflets with information about the agency on the streets. As the agency grows, it is no longer possible to do without a marketer.

The main obstacle to starting a business is lack of money.

Thus, imagination is limited only by budget. After all, an agency can consist of two students who decorate the room with balloons and make the kids laugh in clown costumes. Or maybe a whole creative team that takes 500 people out into nature, organizes parachute jumps, a paintball tournament, fishing, bear hunting, and in the evening Elton John sings for them.

Also, the holiday agency business plan should describe the legal aspects of the company. Form of organization, charter, authorized capital, etc. You can invest in business with your own or borrowed funds. In Russia, banks do not lend to an entrepreneurial idea based only on a business plan. There are programs to support small and medium-sized businesses, but even there it is necessary that the company has been operating successfully for some time, and investments are expected in its further development.

The loan must be secured by something: the collateral is highly liquid and exceeds the loan amount by two or more times. Private investors also need guarantees. Plus, they tend to have higher interest rates. That is, it is easy to calculate how much you can count on in a given case. This is how an understanding of the project budget appears.

What expenses will an entrepreneur face?

It is worth summarizing what was described above and going into more detail about the costs. They will be needed for:

1. Renting premises. You will have to spend about 300 thousand rubles on this in a year.
2. Repair and finishing work. You will need to spend at least 50 thousand rubles.
3. The purchase of all necessary equipment costs about 100 thousand rubles.
4. The salary of managers is about 400 thousand rubles per year.

Thus, it turns out that before opening an agency for organizing holidays, you need to collect an amount equal to at least 850 thousand rubles.

Should you expect big returns at first?

A business plan is a long and painstaking work that may need to be delegated to professionals and ordered externally. You can write it yourself, but you need to take into account some nuances. You will need advice from a lawyer, accountant, tax optimization specialist, realtor, experienced recruiter, marketer, media relations manager, designer. All these services cost money. In the case of an external order, all these costs are the problem of the contractor.

Event agencies have a distinctly seasonal nature. The peak occurs in the summer and early autumn. In winter, corporate events are often booked during the New Year and Christmas holidays. But as experienced entrepreneurs recommend, you should open your company in the spring so that you can have time to gain a client base.

At first, you shouldn’t even think about an income that will exceed 40 thousand. Only after a certain time, when the number of orders is large enough, can you count on a profit equal to 70 thousand rubles. Naturally, profitability will only increase. The payback of the business will occur in approximately two years of active activity.

We hope that this review helped to understand the question of how to open an agency for organizing holidays. In any case, success in all your endeavors and prosperity!

My name is Sergey Shcherbakov, I am from the city of Novosibirsk. Over the past six years, I have been actively organizing holidays for people; I have my own agency, “Anniversary”. The direction of the business is organizing performances by various artists, searching for presenters, renting cars (retro, limousines), ordering services in the media, organizing corporate and children's parties.

In general, my agency carries out any organizational events that are related to certain events in the lives of clients.

• My initial business costs are from 500,000 rubles;
• Staff – 5 people;
• Monthly income – from 1 million rubles.

What does the agency do?

Your task is to organize holidays for people and resolve all issues related to decoration. The ultimate goal is to ensure that the customer and guests are satisfied with the event.

A good agency should organize anniversaries, weddings, birthdays, children's parties, seminars, presentations, various parties, corporate events and so on.

In general, the range of work is huge and requires creative thinking from employees and inexhaustible energy from you as a manager and owner.

How to open a successful event agency

What are the features of the business?

To stay afloat, you need to have at least 2-3 orders per month. Therefore, at the initial stage there is no need to hire a large staff.

It's better to find a few clear-thinking people who know how to organize holidays and know how to do it. Naturally, it is important to be able to fit flights of fancy into the financial framework of the customer.

If the customer is not limited by finances, then extreme entertainment can be arranged, for example, skydiving. Various competitions are very popular, so it is necessary to prepare a database of options and gain experience from existing agencies.

You must understand that it will be difficult to cover all areas at the initial stage, so it is better to focus on one thing, for example, birthdays, children's parties or weddings.

Business plan for organizing holidays

Without a beginning entrepreneur having a business plan, starting a business is stupid and fraught with ruin at the very start. We recommend that you create your business plan before you start.

By the way, you don’t have to spend a lot of money to do this. It is enough to buy an inexpensive template and, for little money, rework it in full accordance with your requirements:

How to register?

If you plan to work seriously and for a long time, then registering as an individual entrepreneur is mandatory. When choosing OKVED codes, give preference to two – 92.72 and 92.3.

They include various types of activities related to the organization of holidays. As a rule, to obtain the status of an individual entrepreneur, you are required to fill out the necessary form and pay a state fee.

The costs here are small, so there is no need to mark them as a separate item. If you plan to create a business together with partners, then you need to choose a more serious form - LLC.

In this case, the registration costs will be much higher, and you will have to run around with paperwork.

Total registration costs can range from 30 thousand rubles.

As for the license, in the case of an agency organizing holidays, you can do without it.

Opening an event organization agency is the right way!

Do you need a room?

Here you have two options:

• work without an office at all. In such a situation, you can communicate with customers by phone, and then make an appointment somewhere in a park, a cafe, come to their home and discuss the terms there. The advantage of this method is saving on office rent.

The disadvantage is distrust on the part of more promising clients. In such a situation, people will be afraid of deception.

• rent a small room.

This option is the most promising.

The costs will be small, but the company will receive its own legal address and will look more reputable in the eyes of the client.

The optimal location is closer to the central part of the city.

There should be parking for cars and a public transport stop near the entrance to the premises.

If money is tight, then choose the first option.

If you have the financial means, there is no need to save money - rent a room and decorate it colorfully.

The sign at the entrance is also of great importance - it should be creative and indicate the direction of your business.

Pay special attention to the finishing of the interior decoration. A good option is to hang photographs in the room from already held holidays, which show happy clients (this works great).

The area of ​​the room should be 40-50 square meters. It is necessary to have a reception area, rooms for staff and negotiations with clients. The office should have a bathroom and a warehouse where various business supplies, equipment, equipment and other necessary things will be kept.

The average cost of renting premises is from 30,000 rubles per month.
Repair work – from 200,000 rubles.

Who to hire as staff?

The number of employees directly depends on the direction of the company’s activities and the volume of services provided.

There are three options for business development:

1. Your agency independently plans and organizes holidays. In this case, you will have to hire a large staff of people - DJs, magicians, musicians, pyrotechnicians, florists, fire show organizers, singers, photographers, videographers and other specialists.

This option is good, but requires high labor costs, so it is suitable for a large and already established company.

2. There are no employees. When an order appears, a search is carried out for contractors in the area. This option is the most promising and profitable for beginning entrepreneurs.

A big plus is the opportunity to save on salaries for numerous staff. The downside is the constant problems with finding a contractor. At the same time, it is very difficult to count on large profits in this case, because you have to pay for the services of contractors out of your own pocket.

Another disadvantage is the high risk of running into people with a low professional level. As a result, your reputation will suffer.

How to start your own event business without money

3. Mixed option. In this case, you have a certain staff of the most “universal” employees and hire the missing people as needed. This approach is considered the most promising.

The staff you will need is a sales manager. The task of this person is to take orders over the phone and interest potential customers. In addition, you will need a driver for a company car and several showmen (presenters). A total of 4-5 people may be enough.

The big problem is finding creative people. Visit various local festivals, take a closer look at the presenters, advertise in the newspaper to find employees and conduct interviews.

Please note that remuneration largely depends on the qualifications and experience of the showman. A qualified employee can demand a salary of 40-50 thousand rubles per month.

Average labor costs range from 150,000 rubles.

Table No. 1. Potential of consumers of enterprises organizing holidays in Russia

What equipment is needed?

Another important expense item is the purchase of necessary equipment. It is difficult to give clear recommendations here - much again depends on the direction of your activity.

The most important equipment includes: TV, DVD player, helium tank, computer (laptop), amplifier. In addition, you may need an acoustic system, mixer, color music and a microphone.

But this does not mean that you should immediately go to the store and buy the entire list. It is best to buy equipment as needed and upon preparation for a particular event. As for the office, it needs to be furnished right away.

The total cost of purchasing equipment is from 300 thousand rubles.

How to advertise your company?

To get new clients, you need to make yourself known loudly. Your task is to conduct a competent advertising campaign.

The direction of activity should be as follows:

• create your own logo (it should be memorable and bright;
• Call potential customers (small and medium-sized organizations). This is important to do several months before the start of the New Year holidays;
• create a high-quality website and don’t save money on its promotion. The portal should contain all the information about the services provided and the company’s prices. It is very important to have a large number of photographs from events held and a description of the benefits of cooperation with you;
• Be sure to pay attention to outdoor advertising and announcements in transport.

Table No. 2. Growth of participants in the entertainment industry market in Russia

Are there any risks?

This type of business has its own risks - a long payback on the initial investment, a high level of costs for paying employees and purchasing equipment, and the instability of the entertainment market.

Be prepared for the fact that at first there will be no work at all. But if you establish yourself with your first clients, your business will definitely grow.

Financial results:

So, now we can sum up some business results:

• paperwork – from 30,000 rubles;
• premises rental – from 30,000 rubles per month;
• repairs – from 200,000 rubles;
• staff remuneration – from 150,000 rubles;
• purchase of equipment – ​​from 300,000 rubles;
• advertising – from 40,000 works.

After stable orders appear, monthly income can be from 700,000 rubles.

Conclusion

Business organizing holidays can be profitable. The main thing is to choose a good team and develop a client base. At the same time, at the initial stage you will need certain capital investments - from 500,000 rubles.