Welcome readers of the “site”! Today we will talk in detail about what is a business plan and why is it needed? , how to draw up a business plan as clearly, competently and succinctly as possible (we will provide a sample with calculations), and also provide links so that you can download ready-made examples for free .
This material will be useful to all novice entrepreneurs and businessmen who plan to attract money from banks (investors).
Read on to learn how to draw up a business plan for a small business yourself, what rules and procedures for drawing up exist, and where to download a ready-made business plan.Every entrepreneur comes across the concept of a business plan sooner or later.
Business plan(from English business plan) is a project of your business, in which the goals and objectives of its creation are clearly defined. In it, the entrepreneur must describe his actions over a specific period of time to make a profit.
Business plan structure, objectives and strategy 2. Rules for drawing up (writing) a business plan 📝
Rule 1. Study the market situation in advance
Before starting to draw up a business plan, it is necessary to analyze the situation on the market as a whole. Collect as much information as possible about the upcoming enterprise or successful implementation.
Rule 2. Create a clear business strategy and follow it
The business plan must include specific actions throughout a certain period of time.
You must write down your actions month, 3 months, 6 months, year and 3 of the year.
Rule 3. Consider both the pros and cons of the chosen business
In a business plan, you need to describe not only your strengths, but also possible losses, so to speak, weaknesses.
For example , strengths include highly qualified specialists, market recognition, bright brand etc. Possible losses or threats include: great competition, high cost of goods or services.
3. How to write a business plan yourself - the procedure for writing and the structure of a business plan 📑
Regardless of your type of activity, the main components of a business plan will be the same.
How to write a business plan - step-by-step instructions with an example 1. Introduction
The introductory part should not be too lengthy, but it should describe the most important things:
- direction of the enterprise's activity;
- project payback period;
- specific indicators.
Your potential investor should know the time frame for returning his investment and possible losses.
2) Description of services
In this section, describe in detail the direction of your activity. Decide for yourself which market segment you will work with.
Important! Assess your competitors and your advantages over them.
Decide what you plan to focus on in your activities: low cost with high sales volumes, high service, or maybe something else.
To completethissection you need to do the following:
- Give a description and characteristics of the company’s main and secondary products;
- Take photographs of goods and services;
- Create a portrait of your intended consumer;
- Research and test your target market for similar products or services;
- Organize a service;
- Provide a pricing model. Assess the competitiveness of your project on the market.
After conducting such an analysis, you will definitely understand and be able to highlight the differences between your products on the market. You will also clearly formulate what you produce and who needs it.
3) Marketing plan
Marketing plan – perhaps the most important stage in the development of your business. A lot will depend on well-designed marketing. You need to identify your main competitors, understand how they are promoting their project, and do it better.
Business promotion methods can be different:
- Place advertisements on radio, in magazines, on websites. It is only important to determine which format of the advertising project is right for you;
- Be sure to work on direct sales. Starting with “cold calls” to potential customers, ending with the sale of goods and services with the help of representatives;
- Encourage your staff to achieve high results. Come up with promotions and bonuses for employees;
- Find out the most favorable season for your business;
Main, Really assess the situation, do not exaggerate your capabilities. Brainstorm regularly and come up with new routes. Read more about it here.
4) Organizational plan
Specifically write down all the steps of the activity, assign people responsible for performing certain actions. Limit the deadline for completing the task.
5) Financial plan
When drawing up a financial plan, it is necessary to take into account all the little things, dividing expenses into permanent and one-time ones.
- Fixed expenses – this is a monthly office, payment of rent, utilities, Internet, telephone, etc.
- One-time costs – this is the purchase of equipment for work, For example, computers, scanners, phones, etc.
After compiling your expenses, determine for yourself the minimum sales volume that will cover your operating expenses. Everything that is sold from above will be yours profit .
Having calculated this, you will determine for yourself break-even point. You could say that this is the purpose of a business plan.
6) Conclusion
The conclusion is intended to attract investors. Optimal partition volume from 2 before 4 pages, which must be indicated:
- The main vector of your company’s activity;
- Project profitability;
- Analysis of the company’s place in the sales market;
- Company personnel, responsible persons;
- Expected qualitative and quantitative indicators for each period.
The “Resume” section should provide answers to 2 main questions:
- What results can investors expect from favorable business development?
- What should investors expect in a worst-case scenario?
Of course, it is better to write a conclusion when the business plan has already been practically drawn up.
4. Sample business plan with calculations using the example of an anti-cafe
Let's take a closer look at a ready-made sample business plan using the example of an anti-cafe .
Business plan structure - example "Anticafe" 1) Overview section
In the table we will see all the general information about the project:
| № | Titles | Descriptions |
| 1. | Name | "Gloss" |
| 2. | Organizational form | Individual entrepreneur |
| 3. | Services available |
|
| 4. | Location of the organization and sales market | Stavropol |
| 5. | Operating mode | From 11.00 until the last client. |
| 6. | Establishment staff | Supervisor - 1
people Administrator – 1 people Service staff - 3 people Director - 1 people security – 1 people |
| 7. | Required starting capital | 500 000 rubles |
| 8. | Expenses | 167 000 rubles |
| 9. | Return on investment period | 10-11 months |
| 10. | Competition | Small |
| 11. | Organization income | 216 000 rubles |
| 12. | Organizational loss | 167 000 rubles |
| 13. | Organizational profit | 49 000 rubles |
2) Goods and services
An amount will be charged for the time spent in the anti-cafe 2 RUR/min . For this money the cafe will provide services such as:
- Mini library, you can retire and read books;
- Lots of games for large groups (mafia, board games);
- Game console;
- Karaoke, projector, tablets;
- Various courses can be arranged For example, English, Spanish, psychology, makeup training;
- You can also order banquets, children's birthdays;
- There is Wi-Fi, any visitor can use it;
- Tea, coffee and various sweets.
Ideal clients: older people 17 -45 years of age who live an active life; they have an average income; without bad habbits; these people like to spend time profitably; they would like to receive good knowledge and great emotions.
The client must be taken to the cafe near 22 hours per month. From this the profit per person is calculated about 3600 rubles per month.
3) Marketing strategy
There is currently one cafe in this segment in the city. It poses a potential threat since they already have an established customer base.
- Social networks (Instagram, telegram and others);
- SMS mailings;
- Discounts, coupons;
- Radio announcements.
Promotion strategy for a new anti-cafe:
- Direct attraction. Searching for clients or organizations that will come to us in a large group. Conducting children's matinees. Discounts for regular customers. Advertising in institutions.
- Advertising on Odnoklassniki, Agent and many different networks. Reaching a group of people who are at home. Advertising on social networks allows you to obtain a lot of information from customers and very quickly answer all questions of interest, while requiring very little financial costs.
- Building partnerships with companies that specialize in various holidays, show programs, corporate evenings, etc.
- Club card. This card gives you the right to spend as much time as you like in the anti-cafe. Price 4 800 rubles, validity period 1 month.
- Radio advertising. After a month of work, a story about events in the anti-cafe.
Such a business has seasonality . The anti-cafe has the highest attendance in autumn and winter seasons. And in the summer and spring there are fewer clients ↓.
Therefore, the plan should be drawn up in such a way as to increase profit several times, so as not to go into lesion .
| № | Name | Deadlines | Responsible | Results and notes |
| 1 | Study | 01.01.14 – 01.02.14 | Manager | We have proven all our data |
| 2 | Recruitment | 01.02.14 – 01.03.14 | Manager | Found employees |
| 3 | Search for premises | 01.03.14 – 01.04.14 | Manager | Found a room based on the criteria |
| 4 | Repair | 01.04.14 – 01.05.14 | Manager | Repairs made to all requirements |
| 5 | We purchase equipment | 01.05.14 – 01.06.14 | Manager | Delivery to your place |
| 6 | Approval of the action plan | 01.06.14 – 03.06.14 | Director | Agreements have been concluded |
| 7 | We are registering | 01.06.14 – 03.06.14 | Manager | Purchased a cash register and documents |
| 8 | Advertising | 03.06.14 – 10.06.14 | We are hiring a specialist | Conducted advertising on all points |
| 9 | Opening | 12.06.13 | Manager | Everything went great, there were a lot of competitions and gifts, there were journalists, everyone knew about us |
4) Financial plan
| № | Expenses | Quantity (pcs.) | Cost, rub.) | Amount (rub.) |
| 1 | Purchase of equipment | 50 | 5 000 | 250 000 |
| 2 | Purchase of inventory | 100 | 1 000 | 100 000 |
| 3 | Finishing work | 1 | 150 000 | 150 000 |
| Total: | 500 000 | |||
5) Conclusions
| № | Name | Quantity | Cost, rub.) | Amount (rub.) |
| 1 | Building rental (150 sq.m.) | 1 month | 40 000 | 40 000 |
| 2 | Payment of wages | 6 people | 15 000 | 90 000 |
| 3 | Public utilities | 1 month | 5 000 | 5 000 |
| 4 | Products | 700 sets | 10 | 7 000 |
| 5 | Taxes | 1 month | 15 000 | 15 000 |
| 6 | Deductions for depreciation | 1 month | 10 000 | 10 000 |
| Total: | 167 000 | |||
Having analyzed all expenses for the reporting month, we can say if the establishment’s profit will be greater 167 000 rubles, that's what it will be break-even point .
Given:
Simultaneous costs
= 500 000
rubles
Expense per month
= 167 000
rubles
Find: Payback period -?
Solution :
Payback period = One-time costs / emergency per month
1) We find an emergency per month
Emergency per month = Income per month - Expense per month
Profit for the month = (Profit for the day) * 30
days = ( 30
Human * 2
hours * 120
rubles/hour) * 30
days = 216 000
rubles
Emergency per month = 216,000 rubles - 167,000 rubles = 49,000 rubles
2) Finding the payback period
Payback period = 500,000 rubles (down payment) / 49,000 rubles (PE per month) = 10 months
*Of course, all calculations made above are approximate and may differ from region to region.
5. Ready-made business plan examples for free + template 📎
We present a ready-made template for writing your plan, into which you can easily enter your data for calculations and overview analytics.
📌
Term business plan came from the English expression business plan. A business plan is a structured document describing the stages of development of a company, its main activities, its strategies and risks. At its core business plan- this is a road map designed to lead a business to a planned goal, following the planned routes, taking into account intermediate stages, and shows the results obtained as a result.
💡 Should I write a business plan or download a ready-made one?
Often, beginning entrepreneurs when starting a business are faced with the question of downloading a business plan or writing your own? Of course, if you have sufficient experience, it is better to write your own unique business plan. True, not many entrepreneurs who are thinking about starting a business for the first time have the skill to do such activities. In this case, it is better to keep in mind that you need to write a business plan if your business:
- unique
- requires a lot of calculations
- implies non-standard stages of development
- implies non-standard risks
- there are non-standard format requirements, for example from a potential investor
💡 Where can I get a ready-made business plan?
There are a huge number of paid and free ones on the Internet. business plans. Despite the greater variety, we recommend using the business plans presented on our portal. All business plans are provided absolutely free, contain detailed financial calculations and take into account risks. In addition, the portal presents a huge number of business ideas structured by areas of activity.
Why do you need a business plan? Most will probably answer - to get a loan from a bank. This statement is true, but only partly. First of all, the entrepreneur himself needs a plan in order to understand the size of the initial investment for starting, how long it will take to reach self-sufficiency and forecast revenue indicators, assess the level of profitability, payback period of investments and many other parameters.
Very often, a beginning businessman (and not only beginners) does all planning and calculations “by eye” on a napkin or in his head (and sometimes does not do it at all), forgetting about many costly items, which results in many mistakes and leads to bankruptcy.
Typical mistakes: when determining investments, the costs of financing activities before reaching self-sufficiency are not taken into account, the amount of inventory is incorrectly determined (the amount of goods and materials is set for one month, and based on the turnover period, reserves for 3 months are required), taxes and insurance contributions are not taken into account in the calculation of the wage fund , the need for personnel is incorrectly calculated and many others.
A correctly drawn up business plan with detailed calculations is the key to a successful start in any business activity, which will allow you to cut off unprofitable options at the forecasting stage and, as a result, protect yourself from losing your own investments or the funds of the investor (creditor).
Let's say you plan to install, the calculation shows that the full payback will be 5 years, it is obvious that this will not be the right investment, it is unlikely that the machine will work without breakdowns for such a period of time. (For reference: the optimal payback for this type of activity is 12-18 months.)
What’s better - buy a ready-made business plan or make it yourself? If we are talking about a small business, then you definitely need to do it yourself. This will allow you to dive deeper into the project, understand its essence, and sort out the economics of future activities for yourself. Well, if you want to organize a production that requires multi-billion dollar investments, then you cannot do without the help of specialists.
On the site you will find samples of ready-made business models with all the calculations, which you can use as the basis for drawing up a feasibility study for your specific project.
Algorithm of actions
- Familiarization with the provided sample feasibility study.
- Collection of statistical data for a specific region where business activities will be carried out.
- Conducting marketing research: identifying the strengths and weaknesses of the project ().
- Updating information on the economic part: searching for potential and raw materials, requesting commercial proposals, recalculating costs and determining the final price based on current market realities, as well as determining the level of profitability.
- Conducting a stress test of the figures reflected in the calculation (what will be the payback if the revenue is N percent less than planned). Based on the data obtained, drawing up several options for the development of the event: conservative, realistic and optimal.
- carrying out economic activities.
- Choosing the most profitable one (studying legal schemes for reducing the tax burden).
Based on the analysis and generalization of the information received, you draw up your own economic justification for the project, with the help of which you can determine the feasibility of investing money.
Please note that you can download any business plan you like for free. If there is no download form somewhere, you can ask a question through a special form, and within a short time we will add this feature. Through this form, you can also clarify any point regarding the described model, and we will try to find a specialist to provide competent advice on the point that interests you.
In an unbridled desire to quickly open their own business, many novice businessmen often neglect to draw up a business plan. At best, this is fraught with loss of profit, at worst - the complete collapse of the business idea. Why is a business plan so important, what does it look like, is it possible to find a sample business plan with calculations and how to correctly approach its preparation?
Business plan concept
In the most general case, a business plan can be described as a detailed and maximally transparent guide for the creator and potential investors, describing the implementation of a certain business idea in real economic conditions.
- Such a document can be created on the basis of three factors fundamental to any business idea:
- Honest awareness of your place and skill level. A complete analysis of one’s own knowledge, skills and abilities, financial capabilities (prospects for raising additional funds, if necessary), the need for premises, equipment, business connections, etc.
- Predicting the final result. There should be no abstract concepts like “I want to earn a lot of money.” Only clear planning of future business turnover, profit, market place, etc.
- A detailed description of the steps that can, within a predetermined time frame, carry out the transition from the first step to the second.
Business plan for yourself and for an investor - what is the difference
- Depending on who the business plan is being drawn up for, some nuances should be taken into account:
- Business plan for potential investors. In this case, the main goal of the document is to convince the investor that the project is capable of generating profit and money can be allocated for it. The idea should be presented as effectively and beautifully as possible. Possible risks can be slightly downplayed (at least not focused on them), but you shouldn’t promise mountains of gold either - this will raise fair doubts.
- Business plan for yourself. Should be as close to reality as possible. It is a kind of guide to action. The document should describe everything necessary for opening and further development of a business.
It often happens that an entrepreneur mixes up these two documents that are identical in name, but somewhat different in essence. As a result, instead of clearly and concisely explaining to the investor what his money will be spent on, the novice businessman tells how they can save it.
Business plan structure
Before presenting a specific sample for drawing up a business plan yourself, you should carefully study the step-by-step instructions, which will describe in detail how to draw up a business plan and what to pay attention to first.
Any business plan must start with a title page. It would be useful to include information about the name of the project, the legal and actual address of the organization, comprehensive contact information and the date of development of the document.
To interest the investor, some prefer to show basic financial data on the title page - the payback period of the project, the expected profitability and the required amount of borrowed funds.
Next comes the main informative part of the document (many investors draw conclusions about the advisability of investing solely based on this part of the business plan), which represents concise information about all sections and the main conclusions.
The summary is compiled last, when all the calculations are ready and all the necessary information has been collected.
Description of the business plan
In this section, all the details of the project are described in detail, in the smallest detail.
There are many organizations that, for a certain amount of money, are ready to draw up a business plan for any project. Whether to resort to their services is up to each novice businessman to decide for himself. On the one hand, this approach will help to avoid many common mistakes, because professionals know exactly how to write a good business plan, on the other hand, it will not always accurately reflect the features of this particular business idea, and it can cost quite a lot.
In addition, independently drawing up a business plan will help the entrepreneur to plunge headlong into his idea and study it to the smallest detail, which will have a very positive impact on the future conduct of business.
Example of a business plan
And yet, it is more convenient to understand all the intricacies of drawing up a business plan using a specific example. Based on the recommendations described, let’s try to create an example of a competent and detailed business plan, understandable even for schoolchildren, telling how to open a gym from scratch in a small Russian city.
Summary
The project seems very promising, since in recent years citizens have seen a steady increase in interest in a healthy lifestyle and active recreation. The commercial justification for the project can be considered the lack of gyms for the middle class in the city. The main goal of the business is to occupy this niche.
Market assessment
The company will be open from 10 a.m. to 9 p.m. For classes, you will need to purchase a subscription, which will be offered for 2, 5, 10 or 20 visits. Compared to the basic one, each subsequent type of subscription will provide a discount (in terms of 1 visit) in the amount of 5, 10 and 15%. A serious competitive advantage will be the extended validity period of subscriptions: 1, 2, 3 and 4 months, respectively.
The duration of the visit can be 30 minutes or 1 hour. To optimize the occupancy of the hall, it is proposed to give a 20% discount on visits in the morning (from 10.00 to 13.00) and 10% in the afternoon (from 13.00 to 17.00).
An aggressive advertising campaign will be launched prior to the official opening of the gym. This will allow you to form a customer base in advance. To be able to pre-sell season tickets, already at this stage it will be necessary to ensure the full functioning of the reception area, including renovation of the premises, staff work and communications.
After the first three months of operation, an analysis of the workload of the halls in each shift will be carried out and adjustments will be made to optimize the workload. This could be a redistribution of discounts, the introduction of additional incentives (every 10th visit as a gift, a free drink from the establishment, etc.).
Manufacturing process
It is planned to open a gym in the central part of the city, including two training rooms, two changing rooms and two showers. It is also planned to create a recreation area with a vending machine for hot drinks. Once every three months the establishment will be closed for sanitation. Accounting will be carried out during this same period.
The maximum capacity of the halls is 10 people. An instructor is always present in the hall. His tasks include the distribution of visitors and consultation. The instructor's work shift is 6 hours without lunch. The instructors' work schedule will be set according to their wishes for the week ahead.
Personal belongings can be left in the locker room, where personal lockers will be installed. Having locked the booth with a key, the visitor takes it with him for the duration of the lesson.
An administrator will constantly work in the lobby, whose tasks will include selling subscriptions, answering telephone calls, keeping a log of visitors, and informing clients about the congestion of the halls.
Leave for employees will be provided in the summer, since at this time a seasonal decline in demand for gym services is expected (due to the holiday season and the possibility of independent exercise in the fresh air).
- It is planned to install modern exercise equipment in each hall:
- Swedish wall – 3 sections.
- Treadmill – 2.
- Exercise bike – 3.
- Strength trainer – 1.
- Abdominal trainer – 2.
- Rowing simulator - 2.
- Premises requirement:
- Gym (at least 30 sq.m.) – 2.
- Locker room (at least 15 sq.m.) – 2.
- Locker room for employees (at least 6 sq.m.) – 1.
- Recreation area (about 9 sq.m.) – 1.
- Hall with wardrobe (about 15 sq.m.) – 1.
- Director's office (about 9 sq.m.) – 1.
- Administration room (9 sq.m.) – 1.
- Utility room – 1.
- Shower room – 2.
- Toilet – 2.
The total area of premises for a business project must be at least 160 sq.m.
Manufacturing program
The average price of one hour of classes will be determined at 100 rubles. The gym will be open seven days a week, except holidays and sanitary days. There will be 14 such days during the year. Working days, respectively, 351.
The approximate annual revenue will be 351 days * 11 hours * 10 people (hall capacity) * 2 halls * 100 rubles = 7,722,000 rubles.
It is almost impossible to achieve constant full occupancy of the halls. Practice shows that in the morning the hall is 60-80% full, while in the evening it can be overcrowded.
We will set the actual amount of revenue at 90% of the maximum, which will be 6,949,800 rubles.
Amount of investment
Staffing and payroll
We accept the production rate for one instructor based on a 40-hour work week. Considering that the halls will work 351 days a year for 11 hours, we get the total number of working hours in the amount of 351 * 11 * 2 = 7722 hours.
Next, we calculate the maximum number of working hours per year for one employee. Each employee works approximately 250 calendar days per year. Subtracting from them 20 days of vacation, 5 days of sick leave, 6 days of educational leave and 1 day for performing government duties, we get, on average, 218 days or, in terms of hours, 218 * 8 = 1744 hours.
Thus, the need for instructors will be 7722 / 1744 = 4.42 = 5 people.
In a similar way, the need for administrators and security officers can be determined. Considering that their services extend to both halls at the same time, the need for such specialists will be 3 and 3 people, respectively.
In addition, two cleaners will work in the gym premises with a work schedule every other day. The senior administrator will be responsible for the operation of the beverage sales machine, for scheduling employees, and for the company’s marketing policy.
Basic salary rates for employees will be set in accordance with the staffing schedule. If, based on the results of work for the quarter, 90% occupancy of the halls was ensured, employees will be awarded a bonus. At the end of the year, management is considering the possibility of paying an annual bonus.
The projected wage fund will be 240,000 rubles per month.
Cost estimate
The production cost estimate for the first year of operation of the gym is based on a 90% load rate.
For convenience, the general estimate will be divided into several parts:
- Direct cost estimate:
- Employee salary – 116,000 * 12 = 1,392,000 rubles.
- Social security contributions – 1,392,000 * 0.32 = 445,440 rubles.
- Depreciation of simulators - 212,000 rubles.
- Expenses for printing services - 24,000 rubles.
- Estimate for maintenance and operation of equipment:
- Purchase of spare parts – 4,000 rubles.
- Services of specialists – 8,000 rub.
- Estimate for general company expenses:
- Rent of premises – 32,000 * 12 = 384,000 rub.
- Payment of utilities – 6,000 * 12 = 72,000 rub.
- Electricity costs – 2,400 * 12 = 28,800 rubles.
- Salary of management and maintenance personnel – 124,000 * 12 = 1,488,000 rubles.
- Social security contributions – 476,160 rubles.
- Other expenses – 60,000 rub.
- Depreciation of fixed assets - 243,280 rubles.
The estimate for commercial expenses will only include advertising costs in the amount of 72,000 rubles per year.
The total production costs per year will be 4,909,680 rubles.
Balance sheet profit amount
This indicator can be determined by subtracting the total production costs from the planned sales volume: 6,949,800 – 4,909,680 = 2,040,120 rubles.
Calculation of tax deductions and production profitability
- First of all, we determine the amount of non-operating expenses. They will consist of:
- Education tax (1% of the wage fund) – 28,800 rubles.
- Tax on the maintenance of social and cultural facilities and housing (1.5% of sales volume) – 125,096 rubles.
Balance sheet profit, taking into account non-operating expenses, will be 2,040,120 – 28,800 – 125,096 = 1,886,224.
Income tax (33%) = 622,454 rubles.
Net profit = 1,886,224 – 622,454 = 1,263,770 rubles.
Based on these indicators, you can calculate the value of specific profitability, which shows the profit per 1 ruble of sales. Determined by the ratio of balance sheet profit to turnover:
Rd = P / T * 100% = 1,886,224 / 6,949,800 * 100% = 27.1%
Project efficiency
To simplify the assessment of efficiency, we will assume that sales volumes will remain unchanged for several years. Let's calculate the net income of a business project for a certain period of time:
BH = PP * T – K,
Where PE is net profit,
T – time interval (let’s take it equal to 5 years),
K – investment amount calculated earlier.
BH = 1,263,770 * 5 – 1,758,600 = 4,560,250 rub.
Another important indicator is the profitability index, i.e. the amount of profit over a certain period of time received per 1 ruble of invested funds:
ID = PE * T / C = 1,263,770 * 5 / 1,758,600 = 3.59
Also, the presented business project will be perfectly characterized by such an indicator as the payback period. This is the number of years required for net profit to become equal to the amount of investment:
T ok = K / PE av = 1,758,600 / 1,263,770 = 1.39 years
Type of ownership
In accordance with current legislation, a limited liability company was chosen as the form of ownership. After the implementation of a business project, the company can be transformed into a Closed Joint Stock Company.
conclusions
The maximum price for one hour of training in our gym will be 100 rubles, which will be the optimal amount for clients with average incomes. Purchasing subscriptions will allow you to receive significant discounts.
The specific profitability of the project will be 27.1%, and the profitability index will be 3.59 rubles over five years for every ruble invested in the business. These indicators are above the industry average and also exceed the yield on bank deposits.
The project promises to pay for itself in 1.39 years, which should prove very attractive to potential investors.
The considered example not only shows an example of a good business plan for an enterprise, it can serve as a kind of algorithm that clearly demonstrates how a project can be made for almost any idea. Of course, the numbers will vary, but the general structure will remain similar.
- 1. Sample business plan
- 1.1. Sections of a business plan
- 1.2. Project Description
- 1.3. Production plan
- 1.4. Marketing plan
- 1.5. Financial plan
Each company, in the course of its activities, must clearly understand the needs for all types of resources, and also be able to accurately calculate the amount of funds required to implement its business ideas. In a market economy, it is necessary to be able to plan, regularly analyze the internal and external environment, and assess one’s own prospects and capabilities. For clarity, consider a sample business plan with calculations. Also at the very end of the article you can download a detailed business plan for a grocery store.
Business plan for a web studio - sample with calculations
1. Sample business plan
The article presents a sample business plan with calculations for opening a website development company. Today, many companies decide to open their representative office on the Internet. As a result, there is a need to create an official website.
A business plan is an official document that will subsequently be presented to potential investors and partners. Therefore, when developing it, certain principles should be adhered to.
1.1. Sections of a business plan
- introduction,
- (brief description of the project and main financial indicators),
- project description,
- analysis of enterprise capabilities,
- production plan,
- marketing plan,
- financial plan,
- risk analysis,
- conclusion,
- links to sources.
1.2. Project Description
The company being designed is created for the purpose of developing websites and subsequently posting them on the Internet. The product of the enterprise is the website, made in accordance with the client’s requests, selected concept and functionality. The average price of a website (at the arithmetic mean) will be 64 thousand rubles.
At the moment, the development stage of the project is assessed as a business idea. The goal of the project is to position itself on the market as a professional company for creating websites of varying complexity, with a modern concept and user-friendly interface.
When recruiting personnel, it is planned to look for professional layout designers and web designers based on an assessment of their portfolio (resume).
1.3. Production plan
It is planned to spend 200 thousand rubles of own funds and 800,000 rubles of borrowed funds in the form of a bank loan, i.e. All in all 1 million rubles.
All information is given as an example - this business plan is a sample with approximate calculations
Currently, the IT technology segment is in a stage of dynamic growth. As a result of the penetration of broadband access into Russian regions and the development of mobile and wireless data networks, there is an increase in Internet users.
The preparatory period for the opening of the project is planned to be completed in full within six months.
The company's staff will consist of 6 people: CEO, accountant, employees and four programmers, each of whom is responsible for a specific project and is a highly specialized specialist.
Web studio company staff
Estimated payroll will be 1659 thousand rubles. in the first year, 1893 thousand rubles. in the second year and 1962 thousand rubles. in the third year of the project.
Planned revenue for the first year will be 3793.93 thousand rubles, for the second year - 6140.19 thousand rubles, and for the third year - 6278.12 thousand rubles.
Acquisition costs fixed assets are estimated at 634.88 thousand rubles. The amount of depreciation deductions is not calculated, since the organization will operate under a simplified taxation system.
Cost of services provided will amount to 3918.55 thousand rubles in 2017, 3491.906 thousand rubles in 2018 and 3527.547 thousand rubles in 2019, respectively. The decrease in cost in 2018 compared to 2017 is due to the write-off of the cost of fixed assets, and the increase in cost in 2019 compared to 2018 is due to an increase in the cost of paying staff and purchasing consumables for the subsequent creation of services. It should be noted that business plan calculation samples depend on the specific economic situation in the country.
1.4. Marketing plan
Marketing expenses are estimated at 13% of revenue in 2017, 4.2% in 2018 and 4.15% in 2019.
1.5. Financial plan
The financial results of the project are assessed as follows. In the first year of activity, the financial result will be negative and the loss in 2017 will be 124.62 thousand rubles.
In 2019, the profit will be 2,648,284 rubles, and the maximum profit of 2,750,573 rubles will be achieved in 2019.
Net profit on an accrual basis at the end of 2017 will be -230.807 thousand rubles, at the end of 2018 – +1813.725 thousand rubles, and at the end of 2019 – +4215.028 thousand rubles.
We will calculate the efficiency of investments for the project
- Net present value:
NPV = 2947.435 rub. - Internal rate of return (IRR):
2947.435 / (1 + x) 3 = 100 * 0.579;
2947.435 = 57.9 * (1 + x) 3;
(1 + x) 3 = 50.91;
x = 2.71, IRR = 271%. - Profitability Index (PI):
PI = A / KV = 2947.435 / 1000.0 = 2.647
Investment return index > 1. This indicates that this project is effective. - Payback period (PP):
PP = 2 + = 2 + 0.7 = 2.7 quarters - Discounted payback period (DPP):
DPP = 3 + = 3 + 0.74 = 3.74 quarters
Thus, the payback period of the business project is 3.74 quarters; also, a year after the start of the project, there will be a guaranteed repayment of the loan and receipt of income if the specified conditions for the project are met.
2. How to write a business plan - video + ready-made sample
This sample includes all the main points and necessary calculations and can be used as an example of a business plan for your own developments. It should also be noted that a detailed business plan sample with calculations can be purchased from specialized companies.
You can also view a detailed grocery store business plan
3. Create and implement a business plan
Now that you know the basic principles of writing a concrete business plan, try to implement your long-held business idea. Carefully consider each step; the business plan should be drawn up taking into account the characteristics of the market you are going to enter.
Of course, to achieve success in business, a business plan alone, even if thought out to the smallest detail, will not be enough. Therefore, we advise you to read books by successful people with the secrets of achieving really big goals in business. We invite you to download a free book about the 10 main secrets of rich people.