Any business is a huge risk. In order to avoid failure in such a risky business, it is necessary to approach the matter with all seriousness and carefully plan the future business, taking into account everything that will be necessary and the costs that may arise as concomitants.

Before you open a nightclub from scratch, you need to conduct a detailed analysis of enterprises operating at night for the city in whose territory it is planned to open an institution whose work schedule will be the same as the rest. Bearing in mind the fact that in big cities there are plenty of such places of pastime, it is worth making a calculation, taking into account the number of the city's population, including students, since this category of people is the bulk that visits nightlife establishments of this kind. And the number of nightclubs providing their services. If, when calculating the number of young people, there are more than ten thousand people, the opening of a nightclub will bring profit and fully pay for itself.

Finding premises and legal aspects

The further fate of the opening institution will depend on the correct location. It is desirable that the future institution be located closer to the city center, since it is in this place that the bulk of people accumulate in the evening, which means potential customers.

Club premises should be spacious enough

The area of ​​​​the institution should be significant so that all the equipment can be placed conveniently and there is still enough space for the dance floor. It is also necessary to equip a locker room, a kitchen room and a bathroom. Ceilings must be at least three meters high, since the activity of the institution involves a large amount of equipment for a light show, which is attached to the ceiling.

If it is decided that the premises will be built, it is necessary to place an order for the project and register it with the relevant authorities, and then go through the procedure for putting the erected building into operation, which will have to be supported by the relevant act. Both in the case of renting and during the construction of premises, after that it is necessary to obtain permission from Rospotrebnadzor, as well as the State Fire Supervision Authority. After the issue with the premises is resolved, another one arises in its place: what else is needed to open a nightclub?

Read also: What business to open in a residential area

Another important point is the registration of a new institution at the state level, for which it is also required to obtain permission from Rospotrebnadzor. If the word "club" is written in the name of the enterprise, then it will be registered as a non-profit organization, a legal entity. Only after receiving all the necessary documents, it is possible to start the activities of the club.

Organization

Since young people are constantly in search of something new and more interesting, thus wandering from one institution to another, the opening club should have its own "zest". Something that will attract customers. For example, it can be a non-standard design, regular draws, interesting show programs, certain music. In a word, a new institution must have its own style in order to gain popularity and desire to visit it among people.

You need to surprise your client

Everyone knows that music plays an important and even one of the main roles. Buying a speaker system will cost approximately at 600 thousand rubles. The purchase and installation of a system that gives lighting effects will cost about 300 thousand rubles. Cash machine - about 100 thousand rubles. Significant costs require the arrangement of the club. Furniture and the necessary parts of the interior will cost about one and a half million rubles. Estimated costs will cost two and a half million rubles.

On the opening day of the institution, you can make the entrance absolutely free, both for girls and men, or give everyone a regular customer card at the entrance. But to attract customers, you need to develop new marketing ideas for every day - it can be a cocktail at the expense of the institution, new show programs, DJ performances.

Profit and cost calculation

It is difficult to open a nightclub without the necessary calculations

Before you decide to open an institution, you need to draw up a business plan for a nightclub with calculations.

• if the premises are rented, the advance payment for two months in advance will be approximately 350 thousand rubles;
• a patent for the sale of alcoholic beverages, permits from firefighters, a permit from a sanitary epidemiological station - about 500 thousand;
• repair, furniture, air conditioning system, repair or formation of a new powerful electricity system - approximately 2 million rubles;
• purchase of equipment: lighting effects, acoustic system - about 500 thousand;
• refrigeration equipment and household appliances for the kitchen - 400 thousand;
• alcoholic and non-alcoholic drinks for the bar - about 500 thousand;
• advertising services - 350 thousand;
• purchase of a cash register - 100 thousand;
• security agency services - about 50 thousand rubles a month.

The idea to open a club is visited by many young entrepreneurs who want to build a business in the entertainment industry. However, how realistic is it to create a successful and popular institution? Let's take a closer look at what funds will be required for this, what needs to be done to stand out from competitors and how to attract customers.

General characteristics of nightclubs in Russia

Opening a club is the dream of many entrepreneurs interested in the entertainment industry. Everyone is well aware that famous clubs bring fabulous profits to their owners, become a center of attraction and a venue for the most striking events.

On the other hand, before you expect a profit from your own institution, you need to invest in it. And quite significant.

The competition in this area is so intense that most clubs open and close unnoticed. This is especially true for fairly large cities, where the number of such clubs and restaurants exceeds a hundred.

In small towns, there is another problem - low demand for such establishments. Especially if the city already has 4-5 clubs that cover the needs of residents in dancing and nightlife. Is it worth spending money and effort to create your own institution?

The competition in this area is so intense that most clubs open and close unnoticed.

Pros and cons of opening a nightclub

If the entrepreneur is still confident that his idea of ​​a nightclub will "shoot", you can try. There is still enough room on the market for really high-quality establishments. But before analyzing how to open a nightclub, it is useful to assess what strengths and weaknesses the business in this area has.

Advantages

1. High profit. With good planning and high-quality organization, a nightclub will quickly begin to bring a high income to the owner through the sale of tickets, drinks, and dishes. In just one weekend (Friday, Saturday, Sunday), even a small club can gather 500-600 customers. With an entry price of 500 to 1000 rubles, the income from tickets alone will be from 250 to 600 thousand rubles.
2. The opportunity to become the center of city life and organize concerts with invited stars.
3. The opportunity to realize your own dream by creating a unique concept institution.

Flaws

1. Very high competition. In the field of entertainment, nightclubs compete with bars and restaurants that work at night. Currently, virtually every city has at least 2-4 nightclubs that meet the needs of local residents.
2. Big investment. Opening a popular nightclub from scratch is very expensive. Unfortunately, it is unlikely that it will be possible to save on opening. An approximate nightclub business plan with calculations will be considered in a special section.

The first stage - club planning

Before starting the development of the project, it is necessary to conduct a small marketing research of the entertainment industry in the city where the establishment is planned to be opened. Find answers to the following questions:

1. Are there other nightclubs in the city, how many are there? What part of the city are they located in?
2. Which establishments are doing well and which are losing (by observation)?
3. What is the secret of the success of the former and what mistakes do the latter make?
4. Have nightclubs closed in the city lately? For what reasons?

It will be useful to study the reviews in groups of already operating nightclubs in order to understand what customers like, what is in demand. Try to organize a vote on the topic of a new institution: whether it is needed, what format is interesting for guests, and so on.

Why is the club concept important?

Experience shows that only establishments that offer guests something special, including a unique concept, remain on the market for a long time. It can be expressed in the interior of the club, its promotions or events, atmosphere, menu. There are a lot of options. The task of the opening institution is to create something special that will attract customers and ensure profit.

Only establishments that offer guests something special stay on the market for a long time.

What will it take to create a nightclub

Consider a typical nightclub project, more precisely the list and amount of financial costs:

1. Rental and renovation of premises. It will take from 150 to 700 thousand rubles to rent a large area in a part of the city with good infrastructure. It is not necessary to locate the club in the center, but the outskirts or sleeping areas will definitely scare away some customers.
2. Interior design, including the purchase of a bar counter and furniture. Depending on the complexity and exclusivity of the interior, the costs can reach up to 1 million (or even more). This column includes:
   • furniture (bar counter, tables, armchairs or chairs, sofa);
   • lighting, including light music;
   • installation of sound equipment and DJ console;
   • dance floor decor.
3. Registration of permits - about 500 thousand rubles.
4. Advertising campaign and promotion in social networks - from 100 thousand rubles and more (for the first 5-6 months).
5. Staff remuneration - about half a million rubles for the first months, and about 3 million rubles a year. This amount does not need to be fully included in the estimate, since most employees will receive their salaries from the cash desk.

So, how much does it cost to open a club? For these purposes, about 3 million rubles will be required, and with a more complex project - much more. Unfortunately, in the absence of significant financial investments, it will not be possible to open up and compete in the entertainment industry.

What permits are required to open a nightclub

To ensure the legitimacy of the presence of an institution in the entertainment services market, its owner is required to draw up a very significant list of documents. Also note that obtaining some documents takes several months, so you should start processing all papers in advance.

1. Certificate of registration of a legal entity. A nightclub can only be registered as a legal entity, as individual entrepreneurs are prohibited from selling alcohol.
2. A building project for an entertainment facility or a refurbishment project. Must be approved by the Sanitary and Epidemiological Service and the Ministry of Emergency Situations (State Fire Service). For new facilities - permission to operate.
3. Registered declaration of fire safety.
4. Fire safety instruction at the facility and evacuation plan.
5. Permit for the type of activity from Rospotrebnadzor.
6. Orders on carrying out sanitary measures.
7. Journals of accounting for disinfectants, as well as ventilation disinfection.
8. Production control program that meets modern technological requirements and sanitary standards.
9. Quality certificates for all sold goods.
10. Permission to sell alcohol and tobacco products.
11. Contracts for waste disposal, disinfection and deratization.
12. Regulations on labor protection.
13. Employment contracts with employees, as well as medical books with a fixed medical examination and sanitary training.
14. Orders on the appointment of the general director, chief accountant and all employees.
15. Staff schedule.
16. Certificate of completion of specialized training for a person responsible for fire safety.

As you can see, the list of documents is quite impressive. It will take about six months to complete all permits. It is better to start receiving them in advance, at the same time when the repair and preparation of the premises for operation begins.

It will take about six months to complete all permits.

How to choose a room

A well-chosen location of the club, combined with a well-renovated and decorated premises, will be half the success of the entire establishment. It is reasonable to find an area in the central part of the city and in an area with developed infrastructure. Opening an establishment in a residential area is likely to lead to losses.

Choosing a place for a future nightclub should be based on its specifics and target audience. For example, if an entrepreneur plans to open an “image” establishment for people with high incomes, he will have to spend money on renting a large area in the city center. If the target audience is students, you can limit yourself to more remote areas with good transport accessibility.

It is a bad idea to rent the first or basement floor of a residential building for premises. Loud music and the noise of dancing will surely provoke conflicts with the residents. A good establishment needs an area of ​​​​about 250 square meters with high ceilings (at least 4 meters).

What employees are needed for a nightclub

Only a fairly large team of professionals can provide high-quality work of the institution, which includes:

1. Director (manager) - this role can be played by the entrepreneur himself or by a hired specialist with management experience.
2. Administrators or managers, responsible shifts - 3-4 people.
3. Bartenders, waiters, hostesses - 8-10 people.
4. DJs - 1-2 people.
5. Cooks - 3-4 people.
6. Cleaners, cloakroom attendants - 2-3 people.
7. Creative director or SMM specialist.

How to promote a nightclub

1. outdoor. Rent several billboards, billboards or other structures for 3-4 months. This type of advertising attracts the attention of a very large number of people, some of whom will definitely become your customers.
2. Distribution of leaflets. Handing out printed materials - leaflets or flyers (especially those that entitle you to a discount) is a very good idea. So you can attract a lot of students and young people to the club. It is better to distribute leaflets in the area of ​​technical schools and universities, as well as in shopping centers.
3. Internet advertising. A promising option would be contextual and targeted advertising - these methods show your ad only to the target audience, selected by personal information (gender, age, location) or search history.
4. Accounts in social networks. A separate way to promote your own institution, which, with a competent approach, will ensure constant interest from customers. Register club pages in all social networks, set up synchronization between them and regularly update information about promotions and events. This will help you to constantly attract attention to yourself.

Users like beautiful photos, videos and stories, so invite a professional photographer to every party. Also, do not forget to provide all publications with a set of hashtags, including the name of the city and institution.

Now entertainment establishments have appeared on the Russian market, having launched the sale of their own franchises.

Should You Buy a Nightclub Franchise?

Now entertainment establishments have appeared on the Russian market that have launched the sale of their own franchises:"Contrast", "Contact bar", "Nebar", "TheBarXXXX" and others. The advantages of buying a franchise include assistance with opening and recruiting staff, advice on paperwork, as well as the ability to attract clients with a well-known name. But is it profitable?

In any case, the costs of opening a club will be very significant, and paying a lump-sum fee will increase them by 30-40%. The average value of this one-time payment is 500 thousand rubles. Also, do not forget about royalties - a monthly payment for the right to work under the brand - 3-7% of the profit.

How quickly will the investment pay off

The period that will show whether the institution is competitive in the market is approximately 1 year. A large number of visitors in the first month of operation should not inspire false hopes - not all of these customers will become permanent. All investments with successful work can be recouped in 1.5-2 years.

Conclusion

Opening a nightclub is a very costly business that promises, however, super-high profits. Only establishments that offer customers an original concept combined with high-quality service are retained on the market.

Nightclubs - restaurants, cafes, bars, according to GOST, belong to public catering enterprises. They differ only in that the entertainment program for them is the main service, and the sale of food and drinks is an additional one. When choosing a suitable room, you need to proceed from the concept of the institution, and take into account legal restrictions.

 

When evaluating business ideas, such an option as opening a club, a dance night or a themed one, more often attracts young entrepreneurs. The interest is understandable: the vast majority of club regulars are people from 18 to 35 years old. On the other hand, for all its profitability, this business requires large investments, is characterized by increased risks, and a difficult organization. The success of an enterprise is determined by three main factors:

• the concept of an entertainment facility;
• place and premises for the organization of the club;
• investment to finance the project.

In fact, the first two determine the prospects of a business idea, and the entire subsequent economic calculation: the payback period of investments, expenses-incomes.

The basis of the club concept is the idea

Anything can become the main "feature" of a nightclub: the unusual architecture of the building, the original musical direction, the location: a floating platform, a beach, a roof, and so on. The concept is born from an idea, which is translated into sketches, calculations, drawings and drawings. When developing it, marketing research is used. It is necessary to assess the financial capabilities of future visitors, the need for the service; study competitors, find their strengths and weaknesses in terms of the main parameters: price, quality, list of entertainment. Examples of club concepts are shown below (Table 1).

Table 1. Optimum floor space for nightclubs of various formats.

Club concept	Positioning	Population, thousand people	Capacity, pers.	Room area, sq.m.
Event restaurant	place for celebrations; something between a restaurant and a concert venue with a large dance floor
Arena for events	open dance floor for large-scale concerts, festivals, raves	from 1.5 million
vijay cafe	holding unique events combining music and multi-projections on video panels	from 300 (high intellectual level)
	bohemian club for a narrow category of wealthy visitors with a bar, cigar room, expensive artists
Lounge cafe	a cozy place for the elite, with a special selection of music, a small dance floor, a large hookah	over 400 (developed club culture)
Dance club	Democratic institution with a large dance floor, DJ, show program	from 600 (standard of living is average and slightly higher)

When choosing a room for a club, they pay attention not only to its area, but also to the height of the ceilings - usually up to 4 m. Level 6 - 8 m requires a third more expensive music and lighting equipment. Moreover, it is mounted at the very first stage, even before the final finishing of the hall.

If you are just thinking about how to open your own club from scratch, it is not out of place to heed the advice of experienced entrepreneurs. It is believed that the location of the nightclub: the center, the outskirts of the city - plays a secondary role. Up to 80% of customers are regular visitors, they know exactly what they need. The second point: you should not buy a building as a property, renting is more practical. The average life of such projects is about 3 years. Then they close, rename, move to another place.

Where can you open a club?

Not every place is suitable for an establishment operating at night. It is not enough to evaluate the suitability, capacity, acoustic properties of the hall. There are special requirements for public buildings where a large number of people gather. In addition, any club provides catering services, the sale of alcohol and cigarettes. So, it is mandatory to comply with all requirements for catering establishments.

Club-restaurant according to GOST

In 2015-2016, two documents were put into effect, the requirements of which must be taken into account when organizing any restaurant, regardless of its size, form of ownership, type and range of services.

1. GOST 30389-2013 "Services... Classification...", from 01.01.2016
2. GOST31985-2013 "Services ... Terms ...", from 01/01/2015

According to the classification, a night club is a specialization of an institution according to the interests of consumers (Fig. 1). The document does not provide for special conditions for such enterprises, and all general restrictions apply to them in full (Table 2). Let's note the main ones.

1. Any catering facilities can be located in residential and public buildings (including detached ones), on the territory of railway stations, shopping malls, offices, cultural and entertainment centers.
2. Access roads, pedestrian access with the placement of information signs should be provided to the enterprise. The surrounding area should be lit, landscaped. For the restaurant, an equipped parking lot is required, which cannot be located inside the courtyard area.
3. If the institution is located in the MKD, then all building codes for the permissible level of noise and vibration are observed (GOST 30494 - for residential buildings). Separate entrances and exits are arranged, including emergency ones, with instructions on what to do in an emergency.

When placing a club in an ordinary residential building, there are difficulties with the transfer of premises to non-residential. The Housing Code does not require the mandatory consent of all tenants (Article 23). However, in order to equip a separate entrance area, it is often necessary to occupy a piece of land belonging to an MKD, to reconstruct common areas (house wall, entrance). The issue is resolved individually, sometimes it can be limited to the decision of the general meeting (re-planning), in another situation, the consent of the owners will be required (reconstruction).

Table 2. Minimum requirements for buildings and premises for a night restaurant.

GOST requirement	Necessarily
Separate entrances for visitors and staff (service)
Signboard indicating the name, profile, mode of operation
to the premises
Arrangement of the entrance area: hall, vestibule, entrance hall
Wardrobe, hangers in the hall or directly in the hall
Service hall separated from production premises
Free toilet with soap, towels, wastebasket
To technical equipment
Natural and artificial lighting
Emergency lighting (battery lights, generator)
Water supply (hot, cold), sewerage
Heating providing T° 19 - 23 °C
Air conditioning system with maintenance of T° and humidity parameters
Security alarm
Sound insulation of the room (in a residential building the level is less than 35 decibels)

A separate topic is fire safety requirements for catering buildings. You can get a positive conclusion from the Ministry of Emergency Situations only if all regulatory documents are observed. Wooden walls must be covered with fire-retardant paints or plastered; only non-combustible materials are allowed in the decoration, the width of stairs is not allowed less than 1.35 m.

Unsanitary conditions are the enemy of the entrepreneur

For a night restaurant, the requirements of SanPiN 2.3.6.1079-01 are mandatory for the organization of public catering. When placed in an MKD, additionally SanPiN 2.1.2.2645-10 - to the living conditions in residential buildings. We list only a few grounds that can lead to fines, and even the closure of the club.

1. You can not place workshops for cooking in basements and semi-basements. Production should not worsen the living conditions of the residents of the house (noise, odors, vibration, electromagnetic fields).
2. It is not allowed to unload products, other raw materials from the entrances of a residential building. To do this, equip a reception point from the end of the building, where there are no windows, or from the side of the street.
3. Garbage, food waste are stored in separate containers on an asphalt (concrete) site no closer than 25 m from the entrance, playground, cleaned when 2/3 of the volume is filled.
4. Exhaust ventilation is installed separately from the general building above the roof level by 1 m. A pipe of this height is attached to the wall of the house, and to use the facade, you must obtain the consent of the owners' meeting. You can peacefully settle the issue by concluding a paid lease agreement with the HOA for part of the common property of the house.

Thus, we can conclude. The law does not prohibit the organization of catering establishments, including establishments with a night schedule, in residential buildings. However, a separate building is more reliable - this will save you from numerous complaints and checks.

Financial investments, payback

Even a novice businessman understands that a club is an expensive idea. It is impossible to do without, and he needs to be convinced of the profitability of the project. Most of the business plans are designed for investments from 50 million rubles (Table 3). But among the requests for investment, you can see amounts of 10-30 million rubles, usually from a small peripheral city. Profitability is estimated at the level of 25 - 50%.

Table 3. Comparative characteristics of three projects in different regions. Source "Club of Investors".

		Quantitative indicators	financial data	Requested Investment Amount
Night club with bar and cafe (zero cycle), Krasnodar	complex character: a place for events, concerts, discos, corporate parties; dance floor, neon 3D effects	detached building, center; area - 1000 sq.m.; capacity up to 1,500 people; average check - from 1000 rubles.	entrance ticket - 500 - 700 rubles; dinner (cafe) — 2,500 rubles; drinks (bar) - from 500 rubles; payback period - 2.5 - 3 years	150 million rubles
Nightclub, St. Petersburg (from scratch)	Lounge cafe - day, night: live music, laser show, entertainment program	area - 500 m; seats - 150; planned number of visitors/night - up to 400	expected income/month: daily - 350,000 rubles; night - 1,500,000 rubles; payback period — 1.5 years	total is not specified; equity participation from 5.5 million rubles. from participant
Expansion on the basis of an existing Irish pub-type restaurant; Nakhodka	dance hall in modern style, exclusive club music, performances by professional dancers	in the restaurant - 210 stationary places; there is an undeveloped 2nd floor in the property: the area is 200 sq.m., the ceiling height is 8m.	project development: 5 months; repair - 300,000 rubles; furniture - 5,000,000; sound, lighting equipment - 1,000,000 rubles; payback - 3 years. net profit - 1,200,000 rubles / month	50 million rubles for 10 investors (10% each); loan - 3.5 million rubles. for 24 months

If someone is sad after evaluating the level of investment in the club business, then there is no reason for this. The task is not easy, but only a non-unique person can be attracted by such an idea as how to open a nightclub from scratch. They are very different, not all of them are distinguished by a rich entourage, and they operate quite successfully in many places. The list of the 40 best Russian clubs according to the musicians (compiled by Daily) also includes small cities: Sochi, Kaliningrad, Izhevsk, even a surfer beach club near Anapa. It all depends on local conditions, if there is demand, sooner or later it will be satisfied by someone.

Business is one of the most logical paths to a high level of income. But the world of entrepreneurship is so vast that it is sometimes difficult to choose the direction that is right and relevant for a particular market. Nevertheless, it is worth remembering that people have always loved entertainment, as well as sports, so anyone who is thinking about profitable activities should think about how to open a club.

The bottom line is that well-organized clubs can become a source of good income and quite an exciting business.

Variety of choices

Initially, it should be noted that the club format is designed to give people what they are interested in. In fact, this is a well-organized business in the field of entertainment and consumption.

There are many different directions that can be popular, and therefore profitable. Therefore, when deciding which club to open, you need to carefully study the region for current needs and the lack of realization of the interests of various social groups. In other words, you need to find out what format and pastime people lack in a particular city or even in a country, and then move in that direction.

When planning a business, it is also worth considering the size of the settlement, which has the most direct impact on the level of prosperity of residents and the number of potential customers. At the same time, there are cities that are modest at first glance, within the boundaries of which there are large enterprises, where people receive good salaries. In this case, you should not think about how to open a small club, since there will be plenty of people who want to have a bright time. In a word, it is important to correctly assess the potential of a particular place and draw appropriate conclusions.

As for popular destinations, they include the following formats:

Fitness;

Night club;

Acquaintance;

Book Club (may be popular in big cities)

Any women's communities;

Business, etc.

As you can see, there are plenty to choose from.

Right side

When figuring out how to open a club, you should pay attention to the competent registration of a business. Understanding the fact which clients are the target audience of the project being created will help you choose the right direction. If you plan to cooperate with legal entities, various organizations, then it makes sense to register an LLC. But when working with ordinary clients, even if they are very wealthy, it will do.

Determining the organizational and legal structure of the club is important, since this decision will have an impact on the form of taxation and possible prospects for cooperation.

Business plan

Thinking about how much it costs to open a club and how quickly the investment will return, you should initially use the principles of business planning. This means that on paper or in a virtual notebook, you need to write down all the stages of the formation and operation of a business in detail and with specific numbers. It is this approach that will determine the amount necessary to open a club, as well as future expenses after the launch of the project.

In other words, you will have to find out what kind of audience the calculation is for, where it is best to rent a room for a club and why. You will also need to take into account the cost of rent, equipment, repairs, advertising (nowhere without it), the size of the monthly salary of staff, payment of utility bills, and in general everything that you have to pay money for.

A business plan also helps to clearly understand where the finances will come from and leave aside some illusory expectations of super-fast earnings. Without such a study of the project, you should not think about starting activities. In addition, just such a document, with a plan, where all the details are disclosed, it makes sense to go to potential investors and present something. After all, not one self-respecting businessman will not invest in an idea without a competent scheme for its implementation. Therefore, the answers to the question “what is needed to open a club?” must be received in full.

Service and staff

Since the club is a business based on the provision of a certain type of service, the determining factors on which the flow of customers will depend are the quality of the organization of the process, the competent tactful work of the staff and the service as a whole.

Neglect of these seemingly banal principles can kill the whole business in the bud. "We open the club" is the slogan followed by the inevitable struggle for customers in the service market. People are used to the fact that the quality of the offered product, of any kind, is constantly growing, and companies are making every effort to attract and retain their attention. This gives rise to certain expectations among representatives of the Central Asia: they expect that the organizers of the next club will offer them at least a decent level of service, and maybe a completely new, especially effective way to meet their needs.

Against the background of such sentiments, the negligence and illiterate work of the staff will be regarded as outright disrespect, which will inevitably lead to the loss of customers, a decrease in income and, if the situation does not improve, bankruptcy. So you need to initially tune in to a solid approach to the implementation of the idea.

Acquaintance

As mentioned above, people for the most part do not mind visiting places that suit their interests and needs. This fact is important to consider in search of an answer to the question of how to open a club. It so happened that there are many who consider themselves single, looking for a second half, being in adulthood, or simply want to expand theirs. It is for such people that a dating club may be of interest.

You need to approach the process of organizing such a business as creatively as possible and with a clear understanding of the needs of your target audience. This means that initially you need to give people a choice. For example, to offer acquaintances not only for subsequent relationships, but also for the purpose of joint vacation trips, travel, etc.

At the same time, it is initially better to focus on a female audience and make evenings and various meetings, taking into account, first of all, the needs of the weaker sex. The events themselves should be paid, but accessible.

The Importance of Security

Since even small companies have to deal with the so-called human factor (and not always positive), you need to take care of security. When thinking about how to open a club, this line must be taken into account regardless of the profile.

This means that all candidates, especially in the case of dating to create a relationship, need to be carefully screened. This is a database with reliable, verified information about each participant. For better organization of this process, it is worth creating a website that will be the hallmark of the club, as well as a tool for collecting the necessary information.

This approach will avoid unnecessary difficulties with the participants of the organized events.

How to open a fitness club from scratch

This is another area that just needs to be paid attention to. In our time of active promotion of a healthy lifestyle, the desire of many inhabitants to put their bodies in order is steadily growing. In this context, the opening of a fitness club seems more than relevant.

The following types of services can be selected as key ones:

Permanent and single classes;

Work with a trainer both on a permanent basis and selectively;

Solarium;

Individual sessions;

Choosing a personal trainer using a subscription;

Clients should always have a choice, allowing them to use the training format that best suits their needs and abilities.

Competitiveness

Competent and thorough and market saturation will help to make the club special. This means that you will have to spend time identifying the strengths that other clubs have, as well as their weaknesses.

When all the necessary information is collected, you need to think about what new things can be offered to customers and what they lack in principle. It is the understanding of the sentiments of the target audience that will make it possible to create such a club format that will be able to attract the attention of even sophisticated visitors.

One of the methods to increase the rating in this area, in addition to new equipment and nice towels in the modern shower, is the selection of truly talented trainers. Many wealthy clients are looking not only for a place, but also for a professional. And if the new club has a few competent fitness professionals who really know how to get their clients to the desired results, then there will be no problems with traffic.

Using different types of games

As it was written above, many respectable citizens periodically crave entertainment, and quality ones. For this reason, it makes sense to think about opening a gaming club. Moreover, the games themselves can be completely different and designed for several age categories.

But, again, a lot depends on the city and region. For example, computer clubs, where many teenagers used to spend hours playing enthusiastically, are no longer popular. Therefore, if there are fans of modern game consoles in a particular city, you can organize a space relevant to them. But here you can not do without creativity. Therefore, it is better to initially combine the idea of ​​games with the format of a comfortable stay, say, a cafe. That is, people will be able to play and drink tea with delicious pastries - variety and freedom.

Continuing the theme of entertainment, do not forget about paintball. This type of games has already acquired the status of a corporate sport. With proper organization, you can attract the attention of many representatives of small and medium-sized businesses, who will order such games for entire departments of the company.

As for slot machines, this idea is certainly profitable, but it is prohibited in many regions of the Russian Federation. Nevertheless, if it is possible to legally carry out such activities, it makes sense to count on a high income.

conclusions

The result is simple: the club theme is popular in modern society, and if you correctly approach the process of its implementation, you can reach a decent level of earnings. With a lack of ideas and the ability to risk capital, it is worth looking for a promising franchise, in the fitness segment, for example. For many, this strategy has become the road to successful business activities.

Every entrepreneur is looking for profitable and promising business projects. There are plenty of ideas that can be brought to life. But the fact is that everywhere there are pitfalls. For example, some projects are too financially expensive, others require specific knowledge, and still others are too competitive. But you can still find a suitable business idea.

In today's article, I bring to your attention another profitable project - the opening of a nightclub. We will discuss such important points as opening a nightclub from scratch, talk about the profitability of the project, as well as the financial side of the issue.

How to open a nightclub from scratch?

Nightclubs are in great demand among people of completely different ages and social status. Despite the rather serious competition in this field of activity, opening a nightclub is quite a profitable business. The main thing is to skillfully choose a concept, determine the status of a nightclub.

Where to get money to open a nightclub?

Opening a nightclub requires considerable financial investments. Therefore, not everyone can afford to do such a thing. Money for the implementation of your business idea can be taken from the bank, borrowed from friends or found an investor. The most profitable, in my opinion, option is the search for an investor. Some rich people invest their money in promising business projects in order to make a profit. You need not only to find such a person, but also to convince him of the profitability of your idea. A well-crafted nightclub business plan will help you with this.

Night club business plan

A business plan is a document that will help you properly allocate available funds. By following a well-planned plan, you will be able to achieve your goals in a short time. In order not to make a mistake when compiling a document, see the example.

The profitability of an idea is the ratio of the costs of implementing a business idea and profit. Analyze the demand and level of competition in the chosen field of activity and determine the relevance and prospects of the business idea for opening a nightclub.

Night club registration

As a rule, organizations in the names of which contain the word "club" are registered as non-profit. First of all, you should decide on the substantive form of activity, as a rule, the majority opts for a limited liability company.

You will need to collect and issue a lot of documents and permits. To begin with, it is necessary to conclude a lease agreement for the premises, as well as obtain permits for activities from the fire and sanitary service. In addition, the sale of alcoholic beverages requires a license.

An experienced lawyer will help you complete the entire package of documents.

Premises for rent

A very important stage is the location of the nightclub. The attendance of the institution, and, accordingly, the profit will depend on this. First of all, consider the main contingent of the institution. For example, if you are planning to open a youth club, then it is desirable to locate it in the central part of the city.

The area of ​​the nightclub should be large enough. After all, it is necessary to accommodate all the equipment, arrange a dance floor, a locker room and a toilet for visitors. Keep in mind that the ceilings in such an institution should be at least 3 meters high, because they have lighting and sound equipment.

Staff

To maintain a nightclub, you need to hire experienced employees. Be very attentive to the choice of staff, the profit of your institution will directly depend on their work.

Nightclub Staff:

• Director;
• Administrator;
• Accountant;
• waiters;
• DJ;
• Bartender;
• Security guard;
• Wardrobe attendant;
• Cleaners.

Particular attention should be paid to the selection of guards. A nightclub needs to maintain order and ensure the safety of visitors, so hire reliable people to guard.

Financial expenses

No one can answer the question exactly how much it costs to open a nightclub. It all depends on many factors that significantly affect the cost of opening such an institution. On average, you will need about 10-15 million rubles to open a nightclub in a small town. In the capital, the cost of opening such an institution is much higher, this is due to the relatively high price of renting the premises and the wages of hired personnel.

Necessary costs:

1. Renting or buying premises for a nightclub. It is rather difficult to name the exact cost, because it depends on the volume of the area, the condition of the premises, as well as its location;
2. Repair. As a rule, it is difficult to find a room that meets all the requirements, so at least minimal cosmetic repairs will be necessary. Its price will depend on how expensive the interior will be;
3. Purchase of equipment. Professional equipment for a nightclub is not cheap. Therefore, you will have to pay a substantial amount for its acquisition;
4. Salary of hired personnel. Consider the average salary in your area for similar work. Do not forget that qualified personnel will not work for a penny;
5. Advertising campaign. Your establishment needs advertising in order to attract customers. This will require a considerable amount of money, consider this nuance.

Nightclub income

Money for visiting the institution. Your main income is the amount earned for entering a nightclub. You can set any cost for visiting your establishment, but remember that the competition in this area is very high, so it is important to correctly determine the price. Everything will depend on the concept of the institution and the category for which the nightclub is designed (businessmen, golden youth, students, sexual minorities).

Profit from the sale of alcohol and snacks. As a rule, in a nightclub it is forbidden to drink drinks brought with you, so visitors purchase alcohol and snacks in your establishment, and the proceeds from this.

Event income. If your establishment is popular, then you can make a profit from holding closed events, for example, parties, birthdays.

Advertising campaign

Opening a nightclub is not the most important thing, the most important thing is to attract customers to this institution. The competition in this field of activity is quite large, so you will have to try hard to succeed and surpass your experienced competitors.

Advertising option

• Word of mouth radio. A very effective way to attract customers. A well-chosen concept, interior, service, music, in a short time will turn your nightclub into a popular place in the city.
• Internet advertising. Young people mainly learn about events and new institutions that have opened in the city from social networks. Therefore, advertising on the Internet is an inexpensive and very effective way to interest and attract many people.
• Celebrity invitation. Be sure to use this proven method of PR. If popular artists perform in your nightclub, famous DJs play music, then the attendance of the institution will be very high.

It can be concluded that opening a nightclub as a business is a rather costly idea of ​​earning money. But despite this, this project can become very successful and profitable. Therefore, if you dream of opening a nightclub and you have the necessary start-up capital for this, then forward to the goal.