Everyone at least once in their life thought about creating their own business. Someone successfully implements their ideas, while someone sits at an unloved job, dreaming of their own business. Before starting your own business, you need to find out which products are in great demand at the moment.

What products are purchased more often

In order for a business idea to pay off and become in demand, it is necessary to choose the product sold or the service provided, which is bought most often. Which are the most in demand?

Technique

In modern times, it is hard to imagine your life without the use of mobile phones, computers, washing machines, TVs and many other types of equipment. Any equipment sooner or later breaks down, you have to acquire a new one. Every day in Russia, new families are created, apartments are purchased, for the improvement of which equipment is needed.

It seems that the option for business is just perfect. This opinion is erroneous, since such a business has significant drawbacks. Firstly, for the purchase of equipment and rental of premises, a huge start-up capital will be required, and secondly, the equipment is constantly updated, new models are released, and the old ones that you have already purchased become useless.

Food

Opening a grocery store is considered the most winning option. People have always bought and will continue to buy food necessary for life. Grocery stores in Russian cities are located on every corner, so the only disadvantage of a grocery store is high competition.

office

This category is also one of the necessary ones. What products are in high demand closer to the school year? Of course, stationery. When opening a business, you can offer a service for printing texts and copying photos or documents.

Household chemicals

What goods are in the greatest demand in Russia? These are household chemicals that are purchased daily, because it is quite difficult to imagine your life without the use of soap, shampoos and cleansers.

Sporting goods

Today it has become very fashionable not to have bad habits, to play sports and maintain a healthy lifestyle. In connection with this fashion, goods intended for sports began to be in demand. For a start-up business, it is not at all necessary to purchase expensive simulators; at first, you can get by with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.

flower shops

Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers are needed for any celebration or event. Not even a single funeral took place without the participation of flowers. has its profit every day. As you know, the price of a bouquet exceeds the cost by several times, which means that small losses in the form of wilted plants will pay for themselves in any case.

funeral services

Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand daily. In addition to the funeral services provided, entrepreneurs often sell wreaths, coffins, and so on. The disadvantage of this business lies in the huge competition.

Once you have decided which products are in high demand, you need to calculate the costs and purchase goods for the business. It is not necessary to buy a large quantity of goods at once, for the first time it is worth limiting yourself to a minimum quantity. If among the above list you did not find a suitable category for yourself, let's look at which product is in great demand on the market in addition to the main ones.

In a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. What is profitable to sell in the crisis of 2020, we will try to figure it out in this article.

Food

When a person lacks financial resources, he buys only what he cannot do without. First of all, it is food. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can walk around in old things, but you can’t live without food. Therefore, if you are wondering what is profitable to sell in the crisis of 2020, try trading products.

Without food, a person cannot live a single day, so food is in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular in a crisis. Therefore, if you decide to sell food products, offer customers inexpensive cereals, social varieties of bread or vegetables. Demand for such products in a crisis begins to grow, so you will get a good profit.

Construction Materials

After a sharp rise in the price of the dollar, sales of building materials in 2015 increased by 20-25%. According to experts, in 2020 the demand for them will begin to gradually decline, but despite this, such products will be very popular.

The real crisis in the construction industry will come at the end of 2020, when the construction of the started facilities will be completed. Since the real estate market declines during the crisis, construction is temporarily suspended, so the demand for building materials at the end of 2020 will begin to decline significantly. Therefore, the owners of building materials stores will have to think about what they can sell in a crisis in order to survive hard times.

Chinese products

Many people know that consumer goods in China are much cheaper than in our country. This is due to the low cost of production.

Chinese manufacturers offer any products at low prices:

• Clothes and shoes;
• Kids toys;
• electronics;
• Production equipment and more.

Now let's figure out how to sell goods from China during a crisis. The easiest and most affordable option is dropshipping. To do this business, you need to open your own online store and resell products from Chinese suppliers through it.

Medications

Medicines are the goods for which people give their last money. Do not know what is better to sell in the crisis of 2020? Open your own pharmacy. Modern people try not to save on their health, so sales of drugs in difficult economic conditions do not decrease, and in some cases even begin to grow.

In this case, one very important point should be taken into account. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap analogues of domestic production. During the crisis, people save money, so they prefer inexpensive, high-quality medicines made in our country.

Cloth

Any, even the highest quality things, wear out sooner or later, so you have to buy new clothes and shoes. If you can't decide what goods to sell during a crisis, open an inexpensive clothing store. Unlike products, clothing sales may decline during a crisis as many people repair and wear out old items. But, despite this, such products are always in demand.

The best-selling goods in a crisis are second-hand or cheap things. A good income is brought in by wholesale or retail trade in second-hand goods. Such a business begins to flourish precisely in difficult economic conditions.

Hygiene items

Personal hygiene items occupy an important place among essential goods. Their level of sales during the crisis may fall slightly, but this applies only to expensive imported products. Just like medicines, consumers are replacing it with inexpensive domestic counterparts.

From personal care products, the best-selling products in the crisis:

• Toothpaste and brushes;
• Soap;
• Shampoos;
• Washing powders;
• Detergents and cleaning products;
• Inexpensive perfumes and deodorants.

Firms that sell hygiene products during the crisis are reorienting themselves to domestic manufacturers that produce low-cost quality products.

auto parts

During the crisis, people deny themselves the purchase of new cars, so the sale of spare parts in difficult economic conditions rises to the highest level. To expand the range, you can trade in various technical fluids, oils and other consumables.

An auto parts store is a great option for those looking for. In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car wash. In this case, the most costly investment ideas should be excluded.

It should be noted that auto parts trade is a profitable and reliable investment. In our time, cars have firmly entered people's lives, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, and this is a fairly high figure for retail.

Funeral goods

People are born, die and marry, no matter where the world economy is. This process cannot be slowed down or stopped, so various ritual goods are always in great demand.

Any person can open such a business, even if he has never encountered the provision of funeral services. This is the easiest way. Before starting work, you should decide on the direction of activity. It could be a small funeral home or a bridal salon. Some ritual goods can be taken for sale in order to save on their purchase. If you offer customers high quality and excellent service, the enterprise will prosper.

Childen's goods

The demand for quality children's products is constantly growing, as modern parents want to give their children the very best. Some moms and dads who are constantly busy at work try to compensate for the lack of attention with expensive toys and fashionable clothes. This is a rather sad fact, but it is he who raises the level of sales in children's goods stores. If you are thinking about what is best to sell in a crisis, pay attention to children's toys and essentials - diapers, bottles, diapers, napkins, and more.

If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as a gift, so they are in no hurry to go to the store for new things. You should not completely exclude children's clothing from the assortment, but its share should be no more than 10-15% of the total volume of products presented in the children's store. If you can determine what is profitable to sell in a crisis, the business will flourish.

Alcohol

Alcoholic products are very popular at any time. During a crisis, the demand for alcohol begins to rise, as many people try to relieve stress and relax a little with alcohol. Despite the fact that the state introduces various restrictions to protect the citizens of our country from excessive alcohol consumption, the demand for these products is constantly increasing.

Trade in alcoholic products is considered to be a very profitable and profitable business, but before you start such a business, you need to issue permits and officially register your business. If you manage to properly organize the business, it will bring a decent income even in a crisis.

Related videos

Used items

Many entrepreneurs ask the question, how to sell expensive goods in a crisis, if people start saving even on food? Of course, too high prices scare away consumers, so in times of crisis, they begin to pay more attention to second-hand things.

We have already mentioned second hand above. You can also sell used video and photographic equipment, used phones and construction tools.

A profitable business is a business that is built on the sale of high-margin goods or services. The offer must have a high demand and a maximum margin. High margin products provide good profits. Margin is the profit earned from the difference between the purchase price and the selling price. So, what products are profitable to retail? How to open a profitable business?

Sales product markup

Profitable sales will not only help keep the company afloat, but also bring good income. To make a profit, each seller must compile a list of the most sought after and popular products that are characterized by maximum demand and a high margin. Today there are several types of margin: market, bank, share, investment. Market markup is used to sell goods.

As a rule, the markup on goods set by the entrepreneur can vary and be very high. Such margins are set due to the fact that there is no limit threshold and no one controls them. But here you need to clearly understand that the goods will not be bought at an inflated price. Typically, the standard markup for a product is set at around 40-50%, but there are products that can have a margin of about 1000%, but they will still be purchased.

Types of goods with different margins

To figure out which products have which margin, you must first familiarize yourself with its types. By margin, goods are of three types:

1. Low margin goods. They are in high demand among consumers, but they can be bought at any store. They are priced at 10-20%. You can get income from such a sale not due to large markups, but due to high turnover. Products of this type include personal care products, baby food, detergents. The real value of this type of product is very low.
2. Medium-margin goods. This group includes products that are not essential. Here the margin can be set a little higher. But they are sold much less often. These include electronics, building materials, household appliances, etc.
3. High margin goods. Items that customers buy for special occasions or holidays. This category also includes branded products that connoisseurs cannot refuse.

When calculating the markup on a product, it is necessary to take into account the cost, salaries to sellers, advertising costs, expenses for renting premises, take into account excess profits and set the minimum price.

Choosing the Right Niche

For effective sales, you need to know and take into account all the nuances. When choosing a niche for a business, an entrepreneur should focus on certain points:

1. You need to choose a niche that is familiar and promising. It is better to choose a direction in which the businessman understands and knows the market.
2. To get a good income, the cost of the product should be small, and the selling price should be high.
3. A study of the level of demand must be carried out, this will allow you to find profitable high-margin products.
4. You should focus on those products that will bring regular customers.
5. You should pay attention to seasonality and the location of the store (promotion is important for online stores).

Usually, when choosing a niche, they choose products for which there is a great demand, and high-margin products, or stop at what will always be in demand. For example, watches that sync with a mobile phone or fitness bracelets are very popular today. On the other hand, stable demand for Apple products can bring good profits. Therefore, a profitable business primarily depends on the right choice of niche and accurate miscalculations.

What goods are profitable to sell at retail

Since an aspiring entrepreneur is usually limited in finances, he should carefully choose his niche and best-selling product. This will help in the future to bring your company to a high level of profit.

Today trade is very developed. Shops or markets open on every corner with a large selection, where you can find goods for every taste. Market trading should not be excluded from your list, since it is on the market that there is a lot of traffic, especially on holidays or weekends. There is an active sale of inexpensive goods, as expensive products are simply not in demand.

The store is different from the market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable room. Typically, stores have low traffic, but targeted customers bring income. Here you can sell goods of different price categories. During the opening of the store, it is necessary to determine the expected demand and need for the goods of the inhabitants of the area. You need to offer exactly the product that is not in this district.

Choosing a retail product for a business depends on certain factors. But experts believe that with the right choice of outlet, food products are the most sought-after goods and a win-win business. Income from the sale of products will be at any time of the year. Cons - a short implementation period and high competition.

The sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in high demand, you can also earn good money in this niche. A department can be opened in any store and sell household chemicals as a related product.

A win-win retail option is shoes and clothing. But here it is necessary to take into account the financial abilities of customers and the relevance of this product (fashion). In residential areas, sales will be low, but customers will become permanent. In large shopping centers, the opposite is true. Here you can sell branded items with a large margin.

Don't forget stationery. With the right choice of outlet, this business can bring good profits. Stores should be opened near educational institutions or offices. This niche is relevant and has no seasonality. You can also offer additional services in the store in the form of a photocopier, printing documents or photos, etc.

Another retail option is flowers. Today it is customary to give them with or without reason. Properly created bouquets can bring good money. When choosing a niche, this beautiful and pleasant type of business also deserves attention.

When choosing an assortment for sale, one should take into account the location of the outlet, the needs of the consumer, and the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today it is very important to conduct your business on the Internet. An online store does not require premises and staff. This helps to save money on rent, salaries for employees, and advertising on the Internet is much cheaper. Due to the fact that such a store is not geographically tied, business can be carried out throughout the country by sending goods by mail.

What high-margin products for online trading to choose? Now there are many online sites that offer a wide range of products. It is difficult for beginners to compete with the giants of online stores Amazon, AliExpress or Ozon, whose assortment starts with clothes and ends with precious jewelry. In order for an Internet business to bring good money, it is necessary to correctly choose a special niche and a group of trade items.

In an online store, you can sell everything, but first you need to choose 2-3 categories. If the products are sold, then over time you can expand your range.

The most requested items in the online store

Having studied the market and demand in the Russian Federation, experts have compiled a list of the most popular goods on the Global Network. This will help at the initial stage to make your choice in a particular area. List of requested products:

• flowers, souvenirs, gifts;
• toys and goods for children;
• auto parts;
• clothes, bags, shoes;
• special equipment for sports and tourism, sportswear;
• Home Appliances;
• computers and accessories to them;
• materials for construction and repair;
• household chemicals and personal hygiene products;
• mobile phones and accessories to them;
• alcohol and food;
• medicines;
• products for animals;
• jewelry, watches and bijouterie.

When choosing an assortment, it is necessary to understand that the greater the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above categories.

To open an online store in a small town, it is necessary to take into account that the population here has a lower income than in a metropolis. In small towns, the population is smaller, and the needs here are completely different. It should be noted that expensive goods will not be in demand. Customers will be looking for inexpensive but average quality products. Examples of goods for trade in a small town:

• inexpensive shoes and clothes;
• food (except delicacies);
• used goods;
• cheap alcohol and cigarettes;
• auto parts;
• drugs at low prices.

These categories of goods will be in great demand in a small city. Creating an Internet business even in a small town, you can find regular customers, the main thing is to sell quality products and maintain a reputation.

High margin goods from China

How to choose the right product that will bring profit? Purchasing goods from Chinese sites should be considered. Products should not be heavy or bulky, and you also need to choose products that do not deteriorate. This will save money on shipping. For implementation, you can use social networks, one-page sites and online stores.

When choosing a product for sale, you need to think about what you can make a high margin on, which can recoup the costs spent and make a profit. Such products may be unremarkable, disposable, but will always be in demand. For example: plastic bags, plastic lids for jars, disposable caps, slippers, raincoats. They cost a penny and do not take up much space, but they can bring good profits.

The purchase of goods in a crisis should be well thought out. At this point, offering the consumer cheap analogues from China, you can get a good income. Even if the quality is lower, the low price will be a nice bonus. Here it is important to find an assortment with a low price, but good quality.

While searching for a suitable assortment, you need to analyze the market. Every day, global trends and fashion create new niches in demand. Entering the market with this particular group of products will initially bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are a lot of popular Chinese sites where you can buy goods. They are engaged in retail and wholesale. Main sites:

1. GearBest - this site has Russian support. Usually the newest products appear here.
2. AliExpress - this site is also available in Russian, a huge number of goods are presented, including those at a low price.
3. Alibaba.

Finding a high-margin product on AliExpress, for example, is quite simple. You just need to select the category of goods you are interested in and view the offers. You can enable a filter to only show items under $1 or free shipping. Comfortable little things for the home, T-shirts, unusual jewelry, interesting and original souvenirs will be in demand (now spinners are popular, a few months ago everyone bought My Bottle water bottles, and a couple of years ago talking hamster toys “shot out”).

It remains only to purchase a batch of such goods, set your own price or use the dropshipping scheme. Such a product should in any case be in demand. The main thing is to find your niche, and then everything will go according to a proven pattern.

The most popular goods in the Russian Federation for 2017

Today, in the economic crisis, newcomers to business have a lot of questions. What are the popular products in 2017? Which direction will bring income? These questions can be answered by analyzing the market, demand and competitors.

In 2017, experts advise selling cheap products. Goods with average quality and low price are now popular. The rating of high-margin products for 2017 is represented by the following product groups:

1. Quadcopters and the necessary equipment for them. Now this product is at the peak of popularity. Quadcopters are used for aerial photography.
2. Mobile phones and additional gadgets (power bank, original headphones).
3. Appliances.
4. Green teas. This business does not require a lot of start-up capital, but is highly sought after by consumers who lead a healthy lifestyle.
5. Products that cleanse the body. Today, herbal tinctures, detoxes, etc. are popular.
6. LED bulbs. Every year the demand for such lamps is growing. They are economical and last a long time.
7. Books. Now many people prefer to read electronic literature, but printed publications also find their category of consumers. It is very convenient to buy books through online stores, as it is much cheaper there and you can read the annotation of the book you like.
8. Clothing and footwear.
9. Gift items and toys for children.
10. Cosmetics.

A modern businessman is obliged to build a strategy for his work, keeping up with the times. You need to be able to completely change your style at a time of crisis and significant competition, to radically change direction.

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think over the range of goods for sale. This is the main question that every aspiring entrepreneur faces. If you cannot decide on the choice of the direction of activity, check out the most popular ideas of what to sell in an online store, collected in this article.

Where to begin?

So, you have decided to open your own online store, what to sell? This question arises for every aspiring entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, it is enough to test your chosen niche using a special service. With it, you can determine how often buyers show interest in a particular product by making queries in search engines. If the result is low, the product will not be in demand, respectively, you will not be able to get a good profit from its sale. If the product is searched daily by hundreds or even thousands of network users, it means that you have made the right choice.

Before making a final decision on how to trade through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who will tell you and attract buyers to him.

Book trade

Do you want to know what is better to sell in an online store? Pay attention to books. This is the most popular product in the network, which many successful entrepreneurs started trading with.

Its main advantages:

• Low purchase price;
• Inexpensive convenient delivery;
• Absence of any warranty obligations;
• Simple storage conditions;
• High demand.

Collector's editions sell especially well online.

An online bookstore is a great option. Since books are a fairly demanded product, all initial investments pay off in the shortest possible time. These products are usually marked up by 50-70%. The disadvantages of the business include a high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the best option than trading in an online store for a beginner.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its range is constantly updated, so this market segment has the highest level of competition. This is a great idea in 2019, what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you will need large financial investments, but they will pay off in the shortest possible time.

To attract customers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to the goods during delivery and the return of equipment with factory defects. The margin on such goods ranges from 15-45%. Electronics occupies one of the first places in the list of the best-selling goods on the Internet, so trading in such a product will bring good profits in any case.

Childen's goods

If you are looking for what is profitable to sell in an online store, pay attention to children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, receive a decent income. Loving parents pamper their little ones, so sales of products for children are constantly growing. Before that, carefully study the offers of competitors and select a popular product.

The best option for novice entrepreneurs who start from scratch is offline, and some of the things that will be brought on commission are put up for sale in an online store. Thanks to this, you will be able to profit from sales without investing money in the purchase of goods.

Goods for pets

People who have pets are willing to pay any amount of money for the comfort of their pets. If you cannot decide what to trade in an online store, try offering customers:

• Food for cats and dogs;
• Clothing for animals;
• Furniture and accessories.

Such products are characterized by low cost and are always in good demand. In addition, pet products are hard to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to pet products, you can ask. This idea is perfect for fishing lovers. Advertise your resource on thematic forums and sites for men. When the business begins to develop, you can add products for hunting and outdoor activities to the range.

intimate goods

Can't find an interesting idea of ​​what you can sell in an online store? Recently, many sites have appeared on the network that offer erotic products. This is a specific product, but it has its own consumers. Many people are embarrassed to buy such a product in specialized stores, so they order it on the Internet. If you have not yet decided what is the best way to trade in an online store, pay special attention to this profitable idea. There will be no problems with the delivery of such goods, and you can get a solid income from its sale.

auto parts

This is a great idea that you can sell in an online store during a crisis. If you want to open a business with little investment, you can initially trade in spare parts for a particular brand of car. When choosing a specialization, keep in mind that during a crisis people often buy parts for domestically produced cars.

Most wanted item:

• Filters;
• Racks;
• headlights;
• Mirrors;
• All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide which customers your products will be designed for. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question, If you are creative, you can make some products at home and sell them online. Handmade crafts are very popular, so this activity can bring a good stable profit. Let's find out, shall we?

It could be:

1. Exclusive clothes;
2. Various souvenirs;
3. Handmade soap;
4. Decorative candles;
5. Bijouterie and accessories;
6. Vine products;
7. Ceramics and more.

Chinese products

According to experts, it is guaranteed to bring a decent profit. During the crisis, many consumers prefer inexpensive quality products, so they often visit online stores that offer cheap goods from China.

If you decide to do this business, first of all you need to choose what to trade.

The most popular Chinese-made products:

• Clothing and footwear;
• Automotive gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the range, you need to start looking for a reliable intermediary who will supply you with goods on favorable terms. Some Chinese online stores offer free shipping, that is, you can order goods directly from China from the manufacturer and resell on your resource. If you want to bring a good profit, enter into cooperation agreements with retailers and supply them with products in small batches. The more partners you manage to attract to your business, the higher your earnings will be.

How much can you earn?

It is definitely impossible to answer this question, since the profit of online stores depends on many factors:

• Business scale. A small online store with an assortment of 20 items will not be able to bring a lot of profit;
• initial investment. If you invest a lot of money in your business, there is a big risk that you will not get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest in the promotion of the site, it will begin to generate income in 2-3 years, and then at best;
• Attendance. According to statistics, in the West, out of 100 buyers who visit an online store, only 1 person makes a purchase. In our country, people do not trust online trading much, so 1 out of 500 people decide to buy.

Some resources bring only 5-6 thousand rubles a month, while others at the same time allow you to earn up to 5 million rubles. It will take about 10 years of intensive work and a solid investment to develop your store to such a high level.

In addition, I would like to note that the earnings and profits of online stores are two different things. Today, there are many enterprises operating in the network with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintenance and business development. They have been operating on the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally "survive" in a difficult economic situation. But there are also resources that bring a huge income. It all depends on the choice of product and your attitude to business.