In an unbridled desire to quickly open their own business, many novice businessmen often neglect to draw up a business plan. At best, this is fraught with a loss of profit, at worst, a complete collapse of the business idea. Why is a business plan so important, how does it look, is it possible to find a sample business plan with calculations and how to properly approach its preparation?

Business plan concept

In the most general case, a business plan can be described as a detailed and maximally transparent guide for the creator and potential investors, describing the implementation of a certain idea for a business in real economic conditions.

Such a document can be created on the basis of three fundamental factors for any business idea:
• Honest awareness of one's place and level of qualification. A complete analysis of your own knowledge, skills and abilities, financial capabilities (prospects for raising additional funds, if necessary), the need for premises, equipment, business connections, etc.
• Prediction of the final result. There should not be abstract concepts like “I want to earn a lot of money”. Only a clear planning of the future business turnover, profit, market place, etc.
• A detailed description of the steps capable of making the transition from the first step to the second within a predetermined timeframe.

Business plan for yourself and for the investor - what's the difference

Depending on who the business plan is being drawn up for, some nuances should be taken into account:
• Business plan for potential investors. In this case, the main purpose of the document is to convince the investor that the project is capable of making a profit and that money can be allocated for it. The idea should be presented as efficiently and beautifully as possible. Possible risks can be slightly underestimated (at least not to focus on them), but it is also not worth promising mountains of gold - this will cause fair doubts.
• business plan for yourself. Should be as close to reality as possible. It is a kind of guide to action. The document should describe everything necessary for opening and further developing the business.

It often happens that an entrepreneur mixes these two documents that are identical in name, but somewhat different in essence. As a result, instead of clearly and concisely explaining to the investor what his money will be spent on, the novice businessman tells how they can be saved.

Business plan structure

Before submitting a specific sample for self-compilation of a business plan, you should carefully study the step-by-step instructions, which will describe in detail how to write a business plan and what to look for first.

Any business plan should start with a title page. It would be useful to place here information about the name of the project, the legal and actual address of the organization, comprehensive contact information and the date the document was developed.

In order to interest the investor, some prefer to show the main financial data already on the title page - the payback period of the project, the expected profitability and the required amount of borrowed funds.

Next comes the main informative part of the document (many investors draw conclusions about the advisability of investing only in this part of the business plan), which is a concise information about all sections and the main conclusions.

The summary is compiled last, when all the calculations are ready and all the necessary information is collected.

Description of the business plan

In this section, in detail, in the smallest detail, all the details of the project are prescribed.

There are many organizations that, for a certain amount of money, are ready to draw up a business plan for any project. Whether to resort to their services - each novice businessman decides for himself. On the one hand, this approach will help to avoid many typical mistakes, because professionals know exactly how to write a good business plan, on the other hand, it will not always accurately reflect the features of this particular business idea, and it can cost quite a lot.

In addition, self-compilation of a business plan will help the entrepreneur to plunge headlong into his idea and study it to the smallest detail, which will have a very positive effect on the future business.

An example of a business plan

And yet, it is more convenient to understand all the intricacies of drawing up a business plan using a specific example. Based on the recommendations described, let's try to make an example of a competent and detailed business plan, understandable even for schoolchildren, telling how to open a gym from scratch in a small Russian city.

Summary

The project seems to be very promising, since in recent years there has been a steady increase in citizens' interest in a healthy lifestyle and active recreation. The commercial feasibility of the project can be considered the lack of gyms for the middle class in the city. The main goal of a business is to occupy this niche.

Market assessment

The company will operate from 10:00 to 21:00. For classes, you will need to buy a subscription, which will be offered for 2, 5, 10 or 20 visits. Compared to the basic one, each next type of subscription will provide a discount (in terms of 1 visit) in the amount of 5, 10 and 15%. A serious competitive advantage will be the extended subscription period: 1, 2, 3 and 4 months, respectively.

The duration of the visit can be 30 minutes or 1 hour. To optimize the workload of the hall, it is proposed to make a 20% discount on visits in the morning (from 10.00 to 13.00) and 10% in the daytime (from 13.00 to 17.00).

An aggressive advertising campaign will be launched before the official opening of the gym. This will allow you to build a customer base in advance. In order to be able to pre-sale subscriptions already at this stage, it will be necessary to ensure the full functioning of the reception, including the repair of the premises, the work of personnel and the conduct of communications.

After the first three months of work, an analysis of the workload of the halls in each shift will be carried out and adjustments will be made to optimize the workload. This can be a redistribution of discounts, the introduction of additional incentives (every 10th visit as a gift, a free drink from the institution, etc.).

Manufacturing process

It is planned to open a gym in the central part of the city, including two gyms, two changing rooms and two showers. Also, it is planned to create a recreation area with a vending machine for hot drinks. Once every three months, the establishment will be closed for sanitation. Accounting will be carried out during the same period.

The maximum capacity of the halls is 10 people. An instructor is always present in the hall. His tasks include the distribution of visitors, consulting. The working shift of the instructor is 6 hours without lunch. The work schedule of the instructors will be drawn up in accordance with their wishes for the week ahead.

Personal belongings can be left in the locker room, where personal lockers will be installed. Having closed the booth with a key, the visitor takes it with him for the duration of the lesson.

An administrator will constantly work in the lobby, whose tasks will include selling subscriptions, answering phone calls, keeping a log of visitors, informing customers about the workload of the halls.

Leave for employees will be provided during the summer period, as a seasonal decline in demand for gym services is expected at this time (due to the holiday season and the possibility of self-study in the fresh air).

In each hall it is planned to install modern simulators:
• Swedish wall - 3 sections.
• Treadmill - 2.
• Exercise bike - 3.
• Strength training equipment - 1.
• Press simulator - 2.
• Rowing machine - 2.

Need for premises:
• Gym (at least 30 sq.m.) - 2.
• Dressing room (at least 15 sq.m.) - 2.
• Locker room for employees (at least 6 sq.m.) - 1.
• Recreation area (about 9 sq.m.) - 1.
• Hall with a wardrobe (about 15 sq.m.) - 1.
• Director's office (about 9 sq.m.) - 1.
• Administration room (9 sq.m.) - 1.
• Utility room - 1.
• Shower room - 2.
• Toilet - 2.

The total area of ​​premises for a business project must be at least 160 sq.m.

Manufacturing program

The average price of one hour of classes will be set at 100 rubles. The gym will work seven days a week, except for holidays and sanitary days. There will be 14 such days during the year. There will be 351 working days, respectively.

The approximate amount of annual revenue will be 351 days * 11 hours * 10 people (hall occupancy) * 2 halls * 100 rubles = 7,722,000 rubles.

It is almost impossible to achieve a constant full load of the halls. Practice shows that in the morning the hall is 60-80% full, while in the evening it can be overcrowded.

We will set the real amount of revenue at the level of 90% of the maximum, which will be 6,949,800 rubles.

Amount of investment

Staffing and payroll

We accept the rate of production of one instructor based on a 40-hour working week. Given that the halls will work 351 days a year for 11 hours, we get the total number of working hours in the amount of 351 * 11 * 2 = 7722 hours.

Next, we calculate the maximum number of working hours per year for one employee. Each employee works approximately 250 calendar days per year. Subtracting from them 20 days of vacation, 5 days of sick leave, 6 days of study leave and 1 day for the performance of state duties, we get, on average, 218 days or, in terms of hours, 218 * 8 = 1744 hours.

Thus, the need for instructors will be 7722 / 1744 = 4.42 = 5 people.

Similarly, you can determine the need for administrators and security officers. Given that their services cover both halls at the same time, the need for such specialists will be 3 and 3 people, respectively.

In addition, two cleaners will work in the gym with a work schedule every other day. The senior administrator will be responsible for the operation of the beverage vending machine, for scheduling the work of employees, for the marketing policy of the company.

Base salary rates for employees will be set in accordance with the staffing table. If, according to the results of work for the quarter, 90% of the halls were occupied, the employees will receive a bonus. At the end of the year, management is considering the possibility of paying an annual bonus.

The projected wage fund will be 240,000 rubles per month.

Cost estimate

The cost estimate for production for the first year of the gym is based on a load of 90%.

For convenience, the total estimate will be divided into several parts:

Estimated direct costs:
• Employee salary - 116,000 * 12 = 1,392,000 rubles.
• Social security contributions - 1,392,000 * 0.32 = 445,440 rubles.
• Depreciation of simulators - 212,000 rubles.
• Costs for printing services - 24,000 rubles.

Estimate for the maintenance and operation of equipment:
• Purchase of spare parts - 4,000 rubles.
• Specialist services - 8,000 rubles.

Estimate for general expenses:
• Room rental - 32,000 * 12 = 384,000 rubles.
• Payment for utilities - 6,000 * 12 = 72,000 rubles.
• Electricity costs - 2,400 * 12 = 28,800 rubles.
• The salary of the manager and maintenance personnel is 124,000 * 12 = 1,488,000 rubles.
• Deductions in social insurance - 476 160 rubles.
• Other expenses - 60,000 rubles.
• Depreciation of fixed assets - 243,280 rubles.

The business expense estimate will only include advertising costs of RUB 72,000 per year.

The total production costs per year will be 4,909,680 rubles.

Balance sheet profit

This indicator can be determined by subtracting the total production costs from the planned sales volume: 6,949,800 - 4,909,680 = 2,040,120 rubles.

Calculation of tax deductions and profitability of production

First of all, we determine the amount of non-operating expenses. They will consist of:
• Education tax (1% of the wage fund) - 28,800 rubles.
• Tax on the maintenance of social and cultural facilities and housing stock (1.5% of the sales volume) - 125,096 rubles.

The balance sheet profit, taking into account non-operating expenses, will be 2,040,120 - 28,800 - 125,096 = 1,886,224.

Income tax (33%) = 622,454 rubles.

Net profit \u003d 1,886,224 - 622,454 \u003d 1,263,770 rubles.

Based on these indicators, you can calculate the value of specific profitability, which shows the profit per 1 ruble of sales. It is determined by the ratio of balance sheet profit to turnover:

R ud \u003d P / T * 100% \u003d 1 886 224 / 6 949 800 * 100% \u003d 27.1%

Project efficiency

To simplify the assessment of efficiency, we will assume that sales volumes will remain unchanged over several years. Calculate the net income of a business project for a certain period of time:

BH \u003d CHP * T - K,

Where NP is net profit,
T - time interval (we will take it equal to 5 years),
K is the amount of investment calculated earlier.

BH \u003d 1,263,770 * 5 - 1,758,600 \u003d 4,560,250 rubles.

Another important indicator is the profitability index, i.e. the amount of profit for a certain period of time received per 1 ruble of invested funds:

ID \u003d PE * T / K \u003d 1,263,770 * 5 / 1,758,600 \u003d 3.59

Also, the presented business project will be perfectly characterized by such an indicator as the payback period. This is the number of years required for net income to equal the investment:

T ok \u003d K / PE avg \u003d 1,758,600 / 1,263,770 \u003d 1.39 years

Type of ownership

In accordance with the current legislation, a limited liability company has been chosen as the form of ownership. After the implementation of the business project, the company can be transformed into a Closed Joint Stock Company.

conclusions

The maximum price of one hour of training in our gym will be 100 rubles, which will be the optimal amount for clients with an average income. The purchase of subscriptions will allow you to receive significant discounts.

The specific profitability of the project will be 27.1%, and the profitability index will be 3.59 rubles for five years for every ruble invested in the business. These figures are above the industry average and also exceed the yield on bank deposits.

The project promises to pay off in 1.39 years, which should be very attractive to potential investors.

The considered example does not just show an example of a good business plan for an enterprise, it can serve as a kind of algorithm that clearly demonstrates how a project can be made for almost any idea. Of course, the numbers will vary, but the overall structure will remain the same.

• 1. Sample business plan
  • 1.1. Business plan sections
  • 1.2. Project description
  • 1.3. Production plan
  • 1.4. Marketing plan
  • 1.5. Financial plan

Each company in the course of its activities must clearly understand the needs for all types of resources, as well as be able to accurately calculate the amount of funds needed to implement their business ideas. In a market economy, it is necessary to be able to plan, regularly analyze the internal and external environment, evaluate your own prospects and opportunities. For clarity, consider a sample business plan with calculations. Also at the very end of the article, you can download a detailed grocery store business plan.

Web studio business plan - sample with calculations

1. Sample business plan

The article presents a sample business plan with calculations for starting a website development company. Today, many companies decide to open their representative office on the Internet. As a result, there is a need to create an official website.

A business plan is an official document that will subsequently be presented to potential investors and partners. Therefore, when developing it, certain principles should be followed.

1.1. Business plan sections

• introduction,
• (brief description of the project and main financial indicators),
• project description,
• analysis of the company's capabilities,
• production plan,
• marketing plan,
• financial plan,
• risk analysis,
• conclusion,
• links to sources.

1.2. Project description

The projected company is created for the purpose of developing websites and their subsequent placement on the Internet. The company's product is a website, made in accordance with the client's requests, the chosen concept and functionality. The average price of a website (based on the arithmetic mean) will be 64 thousand rubles.

At the moment, the development stage of the project is evaluated as a business idea. The objective of the project is to position itself in the market as a professional company creating websites of varying complexity, with a modern concept and user-friendly interface.

When recruiting, it is planned to look for professional layout designers and web designers based on an assessment of their portfolio (CV).

1.3. Production plan

For the implementation of the business project, it is planned to spend 200 thousand rubles of own funds and 800,000 rubles - borrowed funds in the form of a bank loan, i.e. All in all 1 million rubles.

All information is given as an example - this business plan is a sample with approximate calculations

At the moment, the IT-technologies segment is in the stage of dynamic growth. As a result of the penetration of broadband access into the regions of Russia, the development of mobile and wireless data transmission networks, there has been an increase in Internet users.

The preparatory period for the opening of the project is planned to be completed in full within six months.

The staff of the company will consist of 6 people: CEO, accountant, workers and four programmers, each of which is responsible for a specific project and is a highly specialized specialist.

Web studio staff

Estimated payroll will amount to 1659 thousand rubles. in the first year, 1893 thousand rubles. in the second year and 1962 thousand rubles. in the third year of the project.

Estimated revenue for the first year will amount to 3793.93 thousand rubles, for the second year - 6140.19 thousand rubles, and for the third year - 6278.12 thousand rubles.

Acquisition costs fixed assets are estimated at 634.88 thousand rubles. The amount of depreciation deductions is not calculated, since the organization will work on a simplified taxation system.

Cost of services provided will amount to 3918.55 thousand rubles in 2017, 3491.906 thousand rubles in 2018 and 3527.547 thousand rubles in 2019, respectively. The decrease in cost in 2018 compared to 2017 is due to the write-off of the cost of fixed assets, and the increase in cost in 2019 compared to 2018 is due to an increase in the cost of staff salaries, the purchase of consumables for the subsequent creation of services. It should be noted that business plan calculation samples depend on the specific economic situation in the country.

1.4. Marketing plan

The amount of marketing expenses is estimated at 13% of revenue in 2017, 4.2% in 2018 and 4.15% in 2019.

1.5. Financial plan

The financial results of the project implementation are estimated as follows. In the first year of operation, the financial result will be negative and the loss in 2017 will amount to 124.62 thousand rubles.

In 2019, the profit will be 2,648,284 rubles, and the maximum profit of 2,750,573 rubles will be achieved in 2019.

Cumulative net profit at the end of 2017 will be -230.807 thousand rubles, at the end of 2018 - +1813.725 thousand rubles, and at the end of 2019 - +4215.028 thousand rubles.

We will calculate the effectiveness of investments for the project

1. Net present value:
   NPV = 2947.435 rubles.
2. Internal rate of return (IRR):
   2947.435 / (1 + x) 3 = 100 * 0.579;
   2947.435 = 57.9 * (1 + x) 3;
   (1 + x) 3 = 50.91;
   x = 2.71, IRR = 271%.
3. Yield Index (PI):
   PI = A / KV = 2947.435 / 1000.0 = 2.647
   Index of return on investment > 1. This indicates that this project is effective.
4. Payback period (PP):
   PP = 2 + = 2 + 0.7 = 2.7 quarters
5. Discounted payback period (DPP):
   DPP = 3 + = 3 + 0.74 = 3.74 quarters

Thus, the payback period of the business project is 3.74 quarters, and a year after the start of the project, a guaranteed repayment of the loan and income will be made if the specified conditions for the implementation of the project are met.

2. How to write a business plan - video + ready sample

This sample includes all the main points and necessary calculations and can be used as an example of a business plan for your own development. It should also be noted that a detailed business plan sample with calculations can be bought from specialized companies.

You can also view the detailed grocery store business plan.

3. Write and implement a business plan

Now that you know about the basic principles of writing a specific business plan, try to implement your old business idea. Carefully consider each step, the business plan should be drawn up taking into account the characteristics of the market you are going to enter.

Of course, in order to succeed in business, one business plan, even if thought out to the smallest detail, will not be enough. Therefore, we advise you to read the books of successful people with the secrets of achieving really big business goals. We invite you to download a free book about the top 10 secrets of rich people.

I am glad to welcome regular readers and a new audience! Today we will continue talking about starting your own business. To help you, I offer a ready-made business plan with calculations for small businesses. And those who are used to relying on themselves will learn how to properly compose it from scratch and adapt it for a particular case. When you read the article to the end, there will be no questions left!

Business Plan Key Success Factors: 3 Key Rules

A business plan is a document that brings an idea to implementation in a form that is understandable to an entrepreneur and investors. It analyzes the situation and describes the mechanisms of the systems involved.

The following rules will be the basis for drawing up the plan:

1. Unbiasedly determine the current level. Employed but want to start a business? You will need to consider what you have: skills, connections, availability of start-up capital and premises - everything plays a role.
2. List a specific outcome. Starting a business with the wording “I want to become rich” is dooming it to failure. Determine the market niche, profit level, turnover.
3. Consider the steps that will lead to the designated outcome. Be logical and conduct additional analysis if you are not sure of the knowledge.

Stick to these rules, whether you want to impress investors or are building a project for yourself. Constantly ask the question, “Why does a business need to succeed?” The key to success can be a successful product, the qualifications of the team, the influence of partners, etc. Having found the answer, use the advantage to the maximum, and the result will meet expectations.

Business plan structure: main sections

Thinking about how to make business plans for a small business yourself? Adhere to a clear structure that will allow both you and your partners to navigate the document.

Title page layout

The name of the project is written on the title page. , indicate the amount of investment and the expected payback period. It is also appropriate to provide information about the organization: address, contact numbers, full name of the owner.

Writing a resume: briefly about the main

The summary is the first section of interest to potential contributors. So that this acquaintance with the project does not end, state the essence of the idea. Focus on the goals and objectives, list the necessary resources and methods for implementing projects. Be sure to highlight why the offer is unique.

Finally, let's get down to the numbers:

• necessary for opening investments;
• project start date;
• the planned and actual time for the return of funds.

Finally, state the expected profit. No need to use lengthy stories about the benefits of the enterprise: it is enough to make a competent calculation.

Setting Goals and Objectives: Be Concise

In the “Goals and Objectives” section, the position that you plan to take is determined. Mention the technological processes necessary to achieve the result, but do not go into details - you will provide information in the appendices. The main task is to tell why the proposal wins against competitors. But avoid unsubstantiated statements, because every word must be supported by facts.

Do you want to emphasize the originality of the idea? List patents and copyright documents. Indicate ways for further development so that investors see the long-term benefits of cooperation.

Carrying out market analysis, identifying the desired segment

After conducting a market analysis, you will determine the availability of available niches. It is necessary to consider the internal state of the chosen industry and the influence of external factors (for example, a difficult economic situation, a shortage of personnel). Take into account the risk of facing competition and tell what advantages your product has.

To improve the effectiveness of the plan, define the market segment. You will need to draw up a portrait of the buyer, considering the following:

• age;
• social status;
• needs;
• reasons why the client will contact you.

Having determined the portrait of a potential buyer and his needs, evaluate the capabilities of the enterprise. Particular attention should be paid to this part if you are planning to open a new business.

The description of the product or service is presented with an emphasis on the benefits of the consumer. Simply put, do not tell what a great product you have, but describe why the client needs it.

The list of characteristics and properties should include the following:

• the product's name;
• appointment;
• enumeration of the main properties and a brief story about the secondary ones;
• definition of competitiveness;
• availability of copyrights or a license (if they are only to be obtained, mention this moment);
• information on deliveries, guarantees, service availability;
• description of appearance;
• availability of certificates;
• operational characteristics;
• disposal methods.

Describing items will make planning easier and help you understand which properties need improvement.

Marketing Analysis and Plan: Promotion Strategy

The task of marketing analysis is to develop the image of the product and determine the promotion strategy. When you outline the circle of buyers and set the required volume of goods, consider ways to convey information to the audience.

It will be easier to formulate the needs of future buyers by answering a number of questions:

1. Describe what they are purchasing now that your product is not on the market. List popular suppliers, volume of purchases, indicate the average price.
2. The hardest part is understanding why a consumer prefers a certain product. When buying kitchen utensils, the client can choose a set with the largest number of components, bet on convenience or appreciate an attractive design. You need to determine his motivation, which will help desk research, telephone surveys and expert interviews.
3. Ask the main question: “How to get my product to buy?” It is possible to attract customers with promotions, participation in exhibitions, sending out flyers, and providing free samples.

The nuances of work depend on whether the activity is aimed at a wholesale or retail consumer, whether you are going to involve legal entities or individuals, etc.

your future project. How to write a business plan? The step-by-step instructions in this article will help in this matter.

Business plan goals

Writing a business plan can be different depending on why you need it. One of the most common purposes is to present it for investment. Such a business plan of the project is the most complex. Often third parties are involved in writing it - experts in their field who will create a suitable business plan for investor approval.

It happens that the manager instructs to write a business plan for the company, for example, to open a branch. In this case, too, they often turn to third-party specialists in the preparation of such plans. From the contractor in the end, only some adjustment to the needs of the company may be required.

Well, when a business plan is necessary for starting your own business, it is best to write it from cover to cover yourself. Although this is a difficult process, it is exciting and very interesting. After all, your own business is the real brainchild of an entrepreneur. And therefore, its creation is treated very reverently and thoroughly. The article provides instructions for drawing up a business plan for your business.

initial idea

Basically, those who decide to open their own business have already chosen and know their field of activity well. But there are entrepreneurs who want to have their own business, but still do not clearly know what exactly they will do. They are looking for a business idea. It is difficult to overestimate its importance. The idea should suit the interests and desires of the entrepreneur himself.

It can be a favorite thing that a person is ready to do even for free, or a business that already brings a guaranteed income. In any case, having chosen a niche for yourself, it is important not to be distracted by anything else and not to dream of unattainable peaks, but to turn your real idea into reality step by step. A business plan will really help in this matter.

How to write a business plan? Step-by-step instruction

So, having imagined what the future business will be, you can proceed to writing a business plan. There are special planning standards. Therefore, if it is submitted for investment, you should choose an appropriate standard and adhere to it when writing.

To understand how to write a business plan, step-by-step instructions and generally accepted standards will serve you well, as they are approved by people who are professionally versed in these matters. The entrepreneur will be able to sort out his, perhaps, not yet fully formed thoughts, and bring his business to life.

A standard business plan consists of the following chapters:

• General provisions.

  Market analysis.

  Marketing and strategic plan.

  Costs.

  Production plan.

  Investments.

  Financial plan.

Summary

It should briefly display the essence of the matter, a description of the business idea, information about its objective need in the market, the timing of implementation, and competitiveness.

Of course, this part is more intended for potential investors. It is they who, after reading the resume, make a conclusion about whether it is worth getting acquainted with this plan further or not. Therefore, if it is to be presented to an investor, it is necessary to describe this part carefully, possibly returning to it again and again, making adjustments after the next chapters are completed.

However, for their own needs, this part is also important, because it helps the entrepreneur to better see the whole process of organizing a business as a whole.

General provisions

If the resume is written for about one - a maximum of two pages, then this chapter can be written in more detail. That is, in fact, the chapter "General Provisions" contains the same information as the summary, but in a more detailed form invites the reader to familiarize himself with the project as a whole.

It describes the characteristics and implementation of the project, its life cycle, the possibility of additional development and the forecast of product changes with a possible change in market trends.

The service business plan in this chapter should contain information about what the specific service is about and how it will attract customers. For example, a business plan describes all the proposed services, their characteristics and distinctive features. An attractive feature here will be the legend of how celebrities undergo procedures in the salon or how individual specialists provide them with these services, how specialists were trained directly with the brand of product with which they work.

Market analysis

In parallel with writing a business plan or before drawing up one, it is necessary to conduct a market analysis. This is an extremely important part, because the success of the future project directly depends on it.

Having chosen a market niche and target audience, a thorough analysis is carried out in order to determine how relevant the business plan of the project, the initial proposal and its idea are. If the analysis reveals an oversupply, then it is worth returning to the idea and trying to correct it in such a way that it corresponds to the state of affairs in the market. If there is an increased demand, then everything is in order, and you can safely proceed to further actions.

Market analysis is carried out in different ways. But if there are problems with its implementation, there are companies where you can outsource market analysis.

Nevertheless, the entrepreneur is advised to sort this issue out himself, since any third-party organizations will only give an objective average result, not fully taking into account the business plans of a small business and all the nuances of the business idea of ​​the author of the project.

Marketing and strategic planning

This plan includes bringing the product to the market, its development, pricing, sales and distribution system, as well as advertising. To launch a product, it is advisable to build a Gantt chart, which will display the dates for the implementation of various events. Based on the analysis of the market and competitiveness, a strategy is calculated, how the market will be conquered and what tactical actions will be required for implementation.

Pricing is based on economic calculations and the company's expected earnings. Sales and marketing can be presented in the form of a diagram, where the whole process will be visible in stages. For example, from the receipt of goods at the warehouse and to the receipt of money for the goods and its sale.

Costs and production schedule

This chapter includes the purchase of necessary equipment, repairs, rent of premises and other costs. The production schedule must reflect how many people are required to implement the project, their work schedule, salary deductions and related payments.

They will become much more attractive for the investor if there is a ready-made team that will work on the project, as this proves the ability of the entrepreneur to realize his plans. Therefore, it would be appropriate to emphasize this fact in the business plan.

Production plan

If the company will be a manufacturing company, then it is necessary to describe the production process, as well as partners and suppliers who will be involved in the case. For example, the farm business plan in this chapter should include equipment for milking, bottling, milk packaging and a mechanism for marketing it through specific suppliers.

Financial plan and investments

The most important part of the entire business plan is, of course, the financial plan. Moreover, if the project is intended to familiarize the investor, then after reading the summary, a serious investor is likely to look at the financial plan. After all, it is here that the real ability of an entrepreneur to implement business ideas will be visible. This is the essence of entrepreneurial activity.

The financial plan provides all the information about the possible costs and income of the project. Based on the marketing, strategic plan and costs, a table is compiled for several years, which displays the required investments and their repayment schedule, all costs and possible income.

The final part of the financial plan must necessarily be the calculation of the profitability of the future business.

The reader now knows how to write a business plan. The step-by-step instructions given in the article are a quick guide demonstrating the importance of understanding goals and the need for business planning.

Business plan for small business: 4 main sections of the document + 2 specific examples of business plans.

small business business plan- the document that is the basis of any business.

It performs several important functions:

• helps to structure information;
• allows you to see "holes" in planning and identify risks;
• serves as a presentation for banks or potential investors;
• becomes a step-by-step guide for the entrepreneur.

Do you have a desire to create your own business, but do not manage to plan and execute the idea properly?

In this article, you will see an overview of the main sections of a standard small business business plan. Use the above structure as a template.

For a better understanding of the material, below are 2 ready-made business plans for implementing various ideas for small businesses.

Do not put off the implementation of the idea for the mythical “later”: in 90% of cases, the “good moment” never comes.

Grab a piece of paper and a pen and start sketching out your plan right now.

What is a small business?

Small business is one of the varieties of entrepreneurship.

This format provides that the number of employees will not exceed 100 people, and the annual revenue will not exceed 800 million rubles.

For a novice entrepreneur without a serious material (financial) base and experience, opening a small business is the only way to “get on their feet”.

A feature of this format is a quick payback + comparative simplicity in the implementation of the organizational plan.

The implementation of any idea requires a clear plan with accurate calculations.

A business plan is a "guide" for an entrepreneur, in which it is necessary to describe each stage of the process of translating your idea into reality.

Small Business Business Plan Structure

So, it is important to follow generally accepted standards when compiling this document.

The point is not at all that there are strict legislative standards for, without compliance with which it will be considered invalid.

But why invent a wheel when you can take into account the many years of experience of others in the small business industry and come up with a general form of a document?

Section 1: Small Business Summary

The summary of the business plan is a brief but meaningful description of the products produced + the timing of the small business project and its financial feasibility.

The main purpose of the resume is to demonstrate the concept of a product (service).

• Ceiling height from 3 meters + special moisture-resistant coating.
• The floor is concrete or covered with moisture-resistant durable tiles. If the conditions are not as specified, rubber plates must be used (especially in the storage area).
• They provide a constant circulation of air, since fermentation processes are accompanied by the release of harmful substances.
• Wiring must support three phases - 380 V.
• The sewer system is provided with sufficiently voluminous outlet channels - to drain a large amount of liquid.
• Water supply is a must. If funds and the location of the brewery allow, it is possible to supply the production with water from its own well.

List of necessary equipment for a private brewery

Staff

Starting investment

Monthly investment

Payback periods

With a stable production of 100 liters of beer per day, you can count on earning 200,000 rubles per month (80,000 net profit per month).

Payback will be from 19 months.

Only the entrepreneur who puts his whole soul into the production of beer will be able to achieve high quality products.

The payback of the enterprise directly depends on the quality of the products sold, since the cost of beer is quite high + this drink is very popular in Russia.

For an aspiring entrepreneur who wants to start his own business, beer production is one of the current options.

To achieve top positions in the market, you will have to go a long way, because there is no such activity that would generate income without any effort.

Small business business plan: "Exit car service"

It is difficult not to pay attention to the growing number of cars on Russian roads.

If you doubt the profitability and feasibility of opening a project, evaluate the following fact: the number of cars is growing on a par with the average age of vehicles.

Just pay attention to the percentage of cars that are over 7 years old!

The fleet of the Russian Federation (“Age breakdown of the fleet”):

In this state of affairs, the situation when the car broke down on the road is not uncommon.

In this case, the qualified assistance of an auto mechanic is necessary.

Where there is a need for people, there is an opportunity to benefit the entrepreneur.

The purpose of such a small business, the idea of ​​which is considered in our business plan, is to provide repair services not in a specific service station, but “on the road”.

The scheme of work is as follows: the secretary receives the client's call, transmits information about the type of breakdown to the mechanics. Those, in turn, go to the scene.

The cost of services in the field is much higher.

This factor also affects the profitability of the enterprise.

Room for an exit car service

To open such a car service, you will need 2 rooms:

1. Office (about 30 sqm).
2. Garage (with an area of ​​50 sq. m.) for storing tools and repairing a car in emergency situations, as well as accommodating the company's personal vehicle fleet.

Standard requirements for office space:

• electricity;
• stable water supply;
• telecommunications;
• office furniture;
• ventilation system;
• fire safety at the proper level;
• stable heating.

Garage Requirements:

• electricity: 3 phases 380 V;
• water supply;
• concrete floor (or tiled floor);
• ventilation system;
• stable heating;
• high level of fire safety;
• heating;
• wide entrance gates.

Renting two premises will cost approximately 75,000 rubles. monthly.

Mobile car service equipment

Equipment	Qty	Price per piece (rub.)	total amount
Total:	26		RUB 1,278,200
Jack (for 2.5 tons)	2	1 500	3 000
Jack (for 8 tons)	2	4 500	9 000
Compressor (tire inflation)	2	7 000	14 000
Compressor (oil suction)	2	5 000	10 000
A set of keys (reversible, open-end, socket, cap)	2	12 000	24 000
Flashlight (lamp power 100 watts)	2	300	600
Lantern (power 300 watts)	2	500	1 000
wrench	2	5 000	10 000
butter dish	4	150	600
car vacuum cleaner	2	2 000	4 000
A set of quality cleaning products for the car	2	1 000	2 000
Passenger car for visiting mechanic	2	600 000	1 200 000

Staff

Initial investment in the project

Attachment article	Amount (rub.)
Total:	RUB 1,463,200
Register an enterprise	10 000
Premises for rent	75 000
Employees	80 000
Marketing	20 000
Equipment	1 278 200

Monthly investment

Depending on the services provided, this type of small business can bring 150,000-300,000 rubles. per month.

Net profit - about 75,000 rubles. per month.

The payback of the enterprise will be from 19 months.

There is one significant nuance: if you can find mechanics who have personal vehicles, you can refuse to buy cars.

In this case, the payback will be reduced to 6 months.

Once again about why you need a business plan for organizing a small business, in the video:

The main thing in entrepreneurship is the desire to think and develop.

Are you ready to strive to become a successful person today?

Or will you wait for the mythical "tomorrow"?

Create your small business business plan and start taking action.

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