First of all, it is necessary to answer three main questions: - What kind of business to open from scratch? - How to do it? - Where to get money to start a business or how to open it without initial investment?

Zero business: what kind of business to open

There are actually a lot of business ideas: just enter the appropriate query in the search engine, and it will give you dozens of recipes on how to start a business. However, first of all, you need to ask yourself a question and answer it: what can you do and do better than others? What are you an expert in and what are you very good at?

Start by analyzing what you are currently doing, where you work. By applying the knowledge, the experience that you have received in the daily habitual hired work can be used in the best possible way when starting your own business. Consider examples.

You work at a construction site as a laborer, foreman, supplier, etc. If you have a desire to open your own business from scratch, you can succeed in this: organize your own construction company, do finishing, logistics.

If you work as a system administrator in some organization, then you are an expert in this field and, accordingly, you can no longer work in your organization for a salary, but serve a dozen other companies. Income, of course, will also be different.

If you are a young mother sitting at home on maternity leave and you have free time and a desire to earn money, you have everything you need for this. Of course, you understand everything that concerns babies: clothes, feeding, procedures, medicines. There are several directions for commercial activity at once: paid consulting for other young mothers who need appropriate assistance, including with the involvement of narrow specialists; organization of sales of children's clothing, shoes, toys, for example, by purchasing them from well-known manufacturers from abroad, you can open your own children's clothing online boutique. There are many examples in every major city when proactive mothers on maternity leave opened groups on social networks for the same mothers on maternity leave and make good money from it: from advertising in the group and sales of children's goods.

If you have a car, you can work as a taxi driver, save money, buy another car, then another and start your own new taxi service. There are examples when women opened taxis. A feature of these firms was that women were always behind the wheel. All of these new businesses have been and continue to be successful.

If you work in a trading organization and know better than others how the trading process works, know how to put sales methods into practice better than others and have the gift of persuasion, then you can open your own store, then a supermarket chain. There are many examples where people started out as shuttle traders or were ordinary sellers in food stalls, but later turned into the largest retailers with billions of dollars in turnover.

Always, when you are going to open your own business, you need to pay attention to what you understand and not be interested in what you are not an expert in, no matter how much you want to. If you have been a foreman in a construction trust for many years, it is unlikely that you will become a successful restaurateur. At least not right away. If you are a programmer or a talented writer, then you are unlikely to become the owner of a large media holding. Naturally, having enough financial resources, you can acquire any type of business. But we are talking about something else, about how to open your own business from scratch and preferably without initial investment.

At the same time, most likely, your business, opened from scratch, will be associated with the provision of services or the performance of work, since these industries do not require significant capital investments, when you do not need to build new factories, buy expensive equipment, and success depends on your knowledge and skills.

Note
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When you have decided what you want and are going to do, conduct a simple but effective SWOT analysis. This is a strategic planning method that consists in identifying factors of the internal and external environment and dividing them into four categories: Strengths (Strengths), Weaknesses (Weaknesses), Opportunities (Opportunities) and Threats (Threats). This analysis, named after the first letters of English terms, is universal and applicable to all areas of activity, including small business. It allows at the initial stage, before you open your business, to consider from all sides the future of your enterprise and yourself as an entrepreneur, in terms of strengths and weaknesses, as well as existing opportunities and threats, so that these opportunities and strengths parties to use to the maximum, and the threats and the impact of weaknesses, on the contrary, to minimize.

How to open a business from scratch, where to start: practical advice

Many start doing something to start their own business, while still working as a hired job in some organization or commercial firm. Tip #1: Don't rush to quit your job. Try to make sure that entrepreneurial activity at the initial stage can be combined with regular work. It is often possible to carry out commercial activities in addition to the main work after hours. For example, during the day you work, and in the evening and on weekends you control all processes in your own newly opened store, flower shop or in a tailoring workshop or in a hairdresser.

When you combine your usual work and entrepreneurial activities at the initial stages, this will be a kind of insurance. Firstly, there is a possibility that your business will not develop and fail for one reason or another. Secondly, very often a new business, a small business does not make a profit at the initial stages, but only requires investments. And while it will reach the usual rate of return, time will pass. Having, in addition to the business you started, a regular job and a regular salary, you will insure yourself well. Of course, this will not always be possible everywhere and not always, but if this opportunity exists, use it. In the event that you had to quit your previous job, do not burn bridges ahead of time, leaving the opportunity to temporarily return to salary if the first attempt to open a business failed.

Another tip in the same section. Save money by saving part of your salary. When you open your own business from scratch, any amount of money will not be superfluous.

Become a partner with your boss . Any organization has a need for third-party services, in the supply of goods, the performance of work. If you agree with your line manager that your new, greenfield firm will be one of his suppliers, then it will be beneficial for both of you. A new reliable partner will appear for him, a stable source of orders, revenue and, accordingly, profit for you.

A variation of your own manager's partnership is the opening of a branch of the company in which you work. You will open this branch and organize the execution of all business processes in it. To do this, you need to show your commercial and leadership abilities at the same place of work and enlist the support of the manager.

Get a job with a competitor. If you get a job with a successful entrepreneur who already has a successful business in the industry that you are going to work in, then this will be useful for you. In practice, you will not only see how he manages all business processes, but also learn how to do it yourself. In addition, you may acquire in this work the necessary business connections that will be useful to you already in your own business.

Do everything yourself first. When you just open your business and start working, you will probably have to take on many business processes: accounting, reporting, transportation of goods, goods, courier services, repair work and security services. In the future, when your business gets on its feet, you will hire the appropriate staff or outsource this work. At the initial stage, the independent fulfillment of these duties for you is both saving financial resources and experience that can always come in handy.

franchise business . Opening your own franchise business is opening a business under a well-known and successful brand. For many, when starting a business from scratch, this is getting rid of many problems. In this case, opening a franchise business means not only a recognizable sign, but also the purchase of the entire complex of knowledge and experience gained by the owner of this brand.

At the same time, the franchisor (business owner) transfers for money to the franchisee (for example, you) the successful business model he created. For example, this is a well-known retail chain, and you open a retail outlet under the brand of this chain in your city or in your area. The franchisor's representatives will teach you and your employees how to run a business and all business processes, starting with determining the location of the store, assortment, rules for displaying goods and ending with branded phrases that the seller of your outlet will be required to use when communicating with customers. Statistics show that a franchised business goes bankrupt less often than others.

Surround yourself with successful people. This is pure psychology, but this theory is confirmed in real life. Try to communicate more with those people who have achieved various successes in their lives, no matter what: in business, in personal life, sports, etc. Communicate with those who feel happy, smile sincerely.

And limit as much as possible to people who are nothing. If possible, exclude them from your environment altogether. Even if they are good childhood friends.

The more you communicate with successful people, the more it will motivate you to become the same. Once you follow this advice, you will feel the difference very soon.

Trainings, books. Now there are many trainings and even more books on the successful development of any business, starting with recommendations for opening it. Since in any book even a line will be useful, and in any training you can always hear at least some useful thing, you need to read books and go to trainings if you have free time and money for this. But you shouldn’t really count on the fact that a book, training or master class will make you a billionaire.

Where to get money to start a business from scratch

This can be your own funds that you have accumulated, for example, by saving from your salary. This is the best option, because the accumulated money means that when you saved it, you denied yourself something. Your attitude to investing your own resources will be the same: careful, thrifty and prudent.

Credits. Attracting bank loans and loans is more often justified when it comes to the development of an already operating business, for example, its expansion, when additional resources are needed to purchase new equipment or build new premises.

If we are talking about lending to a business at the stage of its formation, then in most cases one of the requirements of the bank will be the obligatory participation of the borrower in financing in some amount established by the bank, for example, in the amount of at least 30 or 50%. That is, in this case, again we are talking about the availability of own funds.

Still, it is better to open a small business from scratch either without money at all, or by investing your own resources. Because there is a high probability that a newly opened enterprise may go bankrupt even before you can pay off the loan.

Relatives' money. For example, wife (husband) or parents. These resources are similar to bank loans, but have a number of features. Firstly, these loans are in most cases interest-free, and secondly, they are not limited by strict repayment periods: they can often be repaid when the opportunity arises. And thirdly, relatives can often forgive a debt. Naturally, in this case, it is already on the conscience of the entrepreneur who borrowed the money.

Subsidies, startup financing. You need to constantly study various kinds of state and not only state programs to support small and medium-sized businesses. Perhaps your business meets the requirements of a particular state program. And if you have a really unique idea, no matter what field, you can count on financial support from some venture fund that finances attractive startups.

How to start a business from scratch without investment

This is also quite possible. Especially when it comes to areas such as training, tutoring, consultations, provision of services and performance of work. If for the performance of some work it is necessary to purchase materials, for example, if you sew clothes for someone or finish an apartment, then this problem is solved by receiving an advance from the customer. That is, investments on your part again will not be required.

If you are engaged in trade, then you will need money to buy goods, which you will subsequently resell. But trade can also be organized without initial investment. There are two solutions for this: either you trade on order, when the buyer gives you money to purchase a specific product specifically for him, or you take the product from your supplier for sale and pay for it when you sell it yourself.

How to start promoting your business

At the same time, how to start your business from scratch, you will need to declare yourself: that you have started working and that you offer and sell. At the initial stage, there is no need to invest in advertising and promotional tools: this can be done for free with the help of Internet marketing.

You can make your own fully functional website for free, including with the functions of an online store. To sell your product, to advertise the services you provide and the work performed, you can use the free resources of social networks and Instagram at the initial stage. Then, when you have money, it would be advisable to invest in paid Internet marketing tools: SEO-optimization of your site, direct-marketing, and the creation of commercials.

When you open your own business and start working, do not forget to reserve funds for the so-called financial airbag. The fact is that, according to statistics, during the first five years of a newly opened business, 90% of enterprises are closed. Of the remaining 10% of surviving firms, only 1% will remain over the next five years. That is, if 100 new firms open today, in ten years there will be only one. This is one of the main laws of business, you need to remember it.

Starting your own business is not an easy, but extremely interesting task, and the prospects can be simply breathtaking. A personal business provides not only a source of income, but also independence, the ability to optimally manage your time and resources, acquire new knowledge and skills.

What kind of business to open for a novice entrepreneur? The answer to this question is always individual in nature and is determined not only by market and economic factors.

Which business is better to open: factors of choice

When starting your own business, you will have to solve a number of tasks - both strategic and procedural and creative - in order for the enterprise to start working and generate income.

• Niche selection.

First, figure out what kind of business you will open, decide on the industry and market niche. What advantages should your business have in order to be successful and in demand? What are the features of the chosen business niche?

• Idea selection.

After that, you need to develop a business idea, answering the question of what exactly the company will do. An idea for a business should be practical and promising. Uniqueness is not the main thing for business, but you need to have some kind of zest that distinguishes you from competitors.

• Marketing strategy.

The marketing strategy of the company is based on the business idea. This strategy consists of several components: the basic definition of the direction of the company, ways to attract and retain customers, detuning from competitors, choosing advertising channels, uniqueizing your products and services (so that they compare favorably with other offers on the market).

• Ready to fight.

A novice entrepreneur must be prepared for a long and hard struggle for success, often routine, with many mistakes in the process. It is advisable to immediately tune in to the fact that it will not be easy, and the businessman himself is responsible for all steps, but success is possible if you make enough effort. In addition, starting a business is only the beginning of a long journey: if things go well, then the entrepreneur will have years of active work. Therefore, it is desirable to provide yourself with the support of loved ones and relatives, so as not to break down and quit your business at the first setbacks.

• Registration.

In different countries, the procedures for registering commercial firms are very different, and when deciding which small business is better to open, you need to study all the legal intricacies of this process. In the Russian Federation, you can register as an individual entrepreneur or as a legal entity. Think about what would be more appropriate in your case.

• Business plan.

Drawing up a business plan is necessary for everyone who is going to open their own business, regardless of its specifics. It includes the company's development strategy, tactical measures, timing and costs. A well-written business plan allows you to assess the prospects of the company.

From this document it should be clear what kind of start-up capital you need to have in order to open your own business. In case of force majeure and unplanned expenses, this figure should be increased by one and a half times. If the entrepreneur does not have his own financial resources, you can apply to a reliable bank for a loan for the maximum possible period and at the lowest interest rates.

• Organization of reporting.

Accounting and document management issues should also be considered in advance. If you do not have the appropriate education, it is better to immediately hire an experienced accountant. This can be done as part of an outsourcing agreement or invite one of the accountants you know to work.

The personality of the business founder largely determines the success of the entire project. In this activity, such qualities as perseverance, responsiveness, composure, efficiency, high self-organization, energy, and leadership qualities are important. A lot of great business ideas got stuck at the idea stage because the authors did not have the strength, motivation and skills to open their own business and persevere in its development. Therefore, at the stage of thinking about which small business is better to open, you need to analyze your own capabilities, psychological characteristics and limitations, and not just market conditions.

In addition to the warehouse of character, the important resources of a business leader are his professional skills, knowledge, experience, and connections. If a person starts his own business in an area where he has already worked for some time and knows the nuances well, this gives him an advantage over less informed and experienced entrepreneurs.

What is the best way to start a business from scratch

All existing types of business can be classified into one of three types:

Production

It does not have to be large-scale, time-consuming and expensive. It makes no sense for a novice entrepreneur to immediately open something large - a plant, for example - if a small workshop with the most necessary equipment is enough for work.

Now the most promising and popular business is the production of unique products: private bakeries and confectioneries, craft breweries, the production of designer furniture, the creation of unusual accessories and jewelry. Such a business does not require a huge start-up capital, but the knowledge and skills of the entrepreneur and those whom he recruits into his team are very important in it - both professional skills, and creativity, and managerial competencies. Of particular importance for those who plan to open such a small business is the choice of a business niche and research on the market situation.

Services

They are divided into tangible and intangible. The first category includes, for example, education, catering, hotel business, passenger transport, construction, etc. You can open such a business only if you have a certain start-up capital. But intangible services do not require special financial investments. These are consulting in various fields, design, tutoring and coaching, hairdressing and manicure services, minor repairs of things and household appliances, etc. For those who have professional skills in any field, it makes sense to think about opening their own small business (another option is to hire qualified staff).

Trade

Trading activity varies in scale: it is wholesale and retail. What type of trade is better to specialize in when opening a private business is a difficult question. You can get good profits in both cases, if you organize business processes correctly. But in terms of investments, wholesale trade is more expensive.

In a situation where an entrepreneur has very limited capital, but wants to open his own business, the best solution would be intermediary activities in trade and services. There is no significant cost to the dealer or distributor. By choosing an area in which there is already some knowledge and experience, a businessman not only combines work and hobbies, but also turns out to be better prepared for running his own business than someone who masters a completely unfamiliar field of activity.

So, for example, a person with a diploma in low-temperature equipment engineering is best to open a business such as:

a manufacturing company that manufactures spare parts and components for the installation of refrigeration units;

a store selling ready-made refrigerators and spare parts for them, auxiliary equipment;

mediation and consultations in the field of procurement of complex and large freezers for industrial facilities;

provision of services of a master in the repair and installation of refrigerators or open a corresponding company.

In these cases, the businessman will at least enjoy his activities. And knowledge and understanding of the chosen area will provide an opportunity to get high profits in a relatively short time.

If an entrepreneur is going to open a business for little money, then in large cities and developed regions it will be difficult to do this due to fierce competition. Entering the market and developing a permanent clientele will require much more funds than creating a similar business in smaller cities.

By opening a business in a small town, you get the following benefits:

low cost of renting premises for an office, shop, workshop, etc.;

lower costs for staff salaries;

the ability to have no competitors at all in the chosen niche and set prices for their goods and services monopoly.

But there are, of course, disadvantages of doing business in small towns:

a small influx of customers due to limited traffic;

profits are stable, but small;

it is difficult to recruit personnel, as many ambitious and highly qualified workers seek to leave for work in big cities and the capital.

Therefore, before opening a private business in a small town, carefully compare all the pros and cons of this solution and its prospects for you personally.

10 business ideas to start

1. Online store.

E-commerce is now experiencing a period of rapid development, and the most popular type of startup is an online store. Demonstration and sale of goods takes place on the store's website, and then they are delivered to customers using courier services or mail. More and more people, especially middle-aged people, are fond of shopping in online stores, and those who are going to open a business selling any goods on the Internet have the most encouraging prospects. This format of stores does not need trading floors, but depends entirely on the performance of the site, its usability and promotion in search engines.

In order to open an online clothing store for women or children, you will need a starting capital of 200 thousand rubles, which will go to:

development, content, support of the site;

wages to administrators (and, possibly, to couriers, if they are part of the company's staff);

possibly renting a warehouse;

purchase of products and their transportation.

For stores selling clothes and knitwear, the profitability of the business reaches 20-25%. If you buy goods worth more than 200 thousand rubles a month, then you can expect a net profit of 40 thousand rubles. Subject to the active promotion of the store, a competent assortment policy and a successful selection of suppliers, such a business will pay off after 4–6 months from the moment it was opened.

2. Street fast food.

Another popular type of small business is a small stationary retail outlet that manufactures and sells drinks and fast food, primarily closed and classic sandwiches according to original recipes, coffee, etc. This type of fast food differs from the usual shawarma and hot dogs by its high quality and wide range, unusual components and recipes, focus on lovers of a healthy lifestyle and vegetarians. During the crisis, the revenues of cafes, restaurants and other traditional catering businesses are falling, but fast food is gaining momentum, and many entrepreneurs open just such a business.

It is best to locate points for the sale of street fast food in crowded places and high traffic: near transport hubs, train stations, shopping centers and markets, educational institutions. When opening a fast food business, stock up on starting capital of at least 275 thousand rubles for renting retail space, buying premises (which can be either a pavilion or a stall or a mobile trailer), purchasing equipment (heated display cases, refrigerators, stoves, coffee -machines, etc.). With a daily turnover of about eight thousand rubles, the monthly revenue of a fast food outlet will be up to 240 thousand rubles, and with a profitability of 30%, the business will pay off in less than six months of operation.

3. outsourcing company.

This type of business consists in providing various services to third-party firms for a fee: legal support, accounting and financial management, technical support in the field of IT, using a call center to receive orders. Outsourcing as a type of business is relatively new, its market is in the process of formation. During the crisis, more and more outsourcing firms are opening, as it is more difficult for companies to keep all the necessary specialists in their staff, and the need for their services has not disappeared anywhere.

In order to open an outsourcing company, you need a start-up capital of 550 thousand rubles. The main costs at the first stage consist of:

searching, hiring and paying for the services of qualified specialists in the chosen field;

renting an office in the city center or another easily accessible place, repairing and purchasing office furniture and everything necessary for work;

The main thing in outsourcing is the high quality and completeness of the services provided, compliance with the deadlines, responsibility for the result. As a rule, outsourcing companies do not have a single approved price list, since the cost of services is determined individually in each case and is prescribed in a special agreement with the client.

4. Canteen-catering.

A catering company in the format of a city canteen is a more expensive and complex business than a fast food outlet, but in the long run it is much more profitable. Budget canteens are in stable demand among various groups of the population, from students and employees of nearby enterprises to tourists passing by (if the canteen is located in the city center or near attractions). Even with a high saturation of the market with such catering establishments, canteens still provide a stable profit. A very significant role in this business is played by the choice of premises: in addition to a good location, it must meet a number of technical, hygienic and other requirements.

The starting capital required to open a canteen will be approximately one million rubles. This money is needed for:

rental of premises, its repair, decoration of halls for visitors;

selection, training, payment of personnel;

acquisition and installation of the necessary equipment and furniture.

The most successful option is a dining room with a capacity of 50 people (however, it should be borne in mind that a full load is possible only at certain hours of the working day, at other times it will be much less). For a year of stable operation, such a business will pay off when it reaches a daily income of 25 thousand rubles (excluding overhead costs), and this is possible with an average check of 200–300 rubles and a cross-country capacity of 50–60%.

5. Prefabricated structures.

This business idea is to build turnkey frame wooden houses. Such buildings are in great demand among the middle class who want to have a country house or a cottage in nature. The full cycle of building a frame house is only a few months, and the cheap materials used to build such an object make it a very profitable investment.

You can open a business for the construction of frame houses with an initial capital of 500 thousand rubles or more. The main items of expenditure when launching such a business project will be:

opening of one or more offices (to receive orders, communicate with clients, draw up contracts for the purchase of finished frame structures);

selection, training of teams of builders, wages for them;

purchase of necessary tools, construction equipment, equipment;

hiring office workers, paying for their work and the cost of maintaining offices;

The profitability of this type of business depends on the cost of materials used to build each house. The average cost of 1 m 2 of living space of frame houses is usually 30-40 thousand rubles, and the market price of each such meter is 70 thousand rubles. That is, the entire townhouse or cottage will cost the buyer about two million rubles. Just two realized objects are enough to recoup the initial costs of this business.

6. Salon.

Small hairdressing salons of the low and medium price segment, providing a full range of services, are in stable demand for all categories of the population in large and medium-sized cities. When starting a business like this, you should strive for quality service, building good relationships with clients (so that people want to come to your hairdresser again and again), and keeping prices at an affordable level. The most suitable places for hairdressers are residential areas with a large number of residents, near shopping centers and major transport hubs - bus and tram stops, metro stations, etc.

In order to open a hairdressing salon, you need to have a starting capital of 300 thousand rubles, which will be required to pay rent for the premises, purchase furniture and equipment, supplies, decorate the premises and launch advertising, as well as to hire craftsmen and administrators.

This type of business provides opportunities for additional profit through:

subleasing the premises or part of it to representatives of related professions - manicure and pedicure masters, make-up artists - to attract customers;

leasing some jobs to outside barbers (instead of hiring in-house staff).

A small hairdressing salon, where the average bill for services is 250 rubles, and about 16 clients are served during the working day, ceteris paribus pays off in a year and a half. And if the list of services expands, and the company actively conducts marketing activities and uses all advertising channels, then this will happen even faster. The planned profitability in this case is expected at the level of 29%.

A similar type of business is a beauty salon. If you open it in the smallest size - as an office for a master of cosmetic services at home - then the initial investment will be only 30 thousand rubles (for taking training courses, purchasing all the necessary cosmetic devices and equipment, advertising your services).

If you already have professional training in cutting and styling, make-up, manicures, pedicures, eyebrow shaping, hair removal, etc., the first step to creating your business should be a set of experience and a portfolio for you. To do this, you can first practice on your relatives and friends for free, and then create your own group on the social network and offer your services for a small price.

The popularity of this business format is due to the fact that during a crisis, large beauty salons only increase their prices, and private masters who go to clients' homes to prepare them for important events (weddings, holidays, etc.) or host them, provide the same services at a much lower cost. After all, they do not have to pay rent or share profits with the owner.

For private masters, informal advertising channels are relevant - recommendations, word of mouth, social networks. Of the more expensive platforms for advertising their services, one can name wedding magazines and Internet portals.

7. Pharmacy.

People will need medicines anytime and anywhere, so opening a stationary pharmacy for the sale of medicinal products at retail is a very promising business idea, even with high competition in this market niche. It is best to open such a business in residential areas near metro stations and other transport hubs (railway stations, public transport stops) or near large supermarkets, choose a discounter format and rent a small room for a pharmacy.

In addition to the location, the success of this type of business is strongly influenced by the pricing policy of the pharmacy and the reliability of suppliers. That is, profits in this case are determined by the turnover. The sale of hygiene and cosmetic items, baby food, medical equipment can become an additional source of income. In addition, the legislation allows sellers to set high mark-ups for certain groups of medicines.

As for start-up capital, a novice entrepreneur who wants to open a pharmacy will need at least half a million rubles. In addition to financial resources, you will need:

qualified personnel;

non-residential premises with all pharmacy equipment;

Established relationships and agreements with wholesale drug suppliers.

8. Children's commission.

The essence of this business idea is to open a small store that accepts high-quality children's goods from customers for sale and resells them at a price that includes the seller's commission. Such shops are actively gaining popularity and more and more of them are being opened, as children grow up, constantly need new clothes, shoes and household items, and many families are forced to save money and cannot afford to buy all this in ordinary stores.

In order to open such a business now, you will need a starting capital of about 300 thousand rubles. This amount will be spent on rent, decoration and equipment of the retail space (purchase of furniture, stands, equipment, creation of a colorful sign or showcase), wages for employees. However, if this is a family business, then you can save money on hiring sellers and other staff. Advertising the store and maintaining its groups in social networks will require some financial investments, because it will be necessary to constantly attract sellers and buyers. But you don’t have to buy goods from wholesalers.

The most suitable places to open a children's commission are residential densely populated areas, houses near kindergartens, clinics, and grocery stores.

The optimal level of profitability of such a business, according to economists, should be 12-15%. Based on the daily turnover of 15 thousand rubles, the net profit per month can be up to 30 thousand rubles (after deducting all expenses).

9. Training courses, tutoring.

Tutoring has always been relevant, even in the most critical periods, and after the introduction of the Unified State Examination - especially. Not all parents can afford to pay for a language school or special courses to prepare their child for the exam, but the services of a private tutor are quite affordable (especially if the training is not conducted individually, but in small groups).

In addition to preparing students for exams, there are also a huge number of training courses, trainings and seminars for adults. To open your own business in this area, it is not necessary to spend money on renting premises, etc. - you can make online courses or conduct individual training events by renting suitable sites for several hours. However, such a business will require investment in advertising.

10. Shop fixed prices.

For the cheap FMCG business, the crisis has been a catalyst for success. Consumers are saving more and more, and the fixed price format attracts precisely with low prices. The range of such stores may include food, small household goods, and cosmetics.

There are two options for starting such a business: open a store on your own or buy a franchise. Starting capital is required in the amount of at least 700 thousand rubles, which will be spent on:

payment for rent or sublease of premises;

purchase of commercial equipment;

purchase of the first batch of goods;

staff salaries.

For retail outlets, location plays a big role. It is better to open a business in places with a large flow of people.

You can buy goods in China (if you do it directly, the cost will be record low).

As you understand, there are a lot of options for private business. Let's highlight the most relevant and profitable of them:

Comparative table showing which business is better to open:

Direction	Description
Essential Services	These are all services that are constantly (or at certain moments of life) required by every person: transport and transportation of small loads, courier delivery of products, purchases and documents, maintenance and repair of household and office equipment, beauty industry (hairdressers, nail salons), public catering, ritual services, repair of shoes, watches, etc. They will always be in demand
Agriculture	If you have a land plot at your disposal, you can use it for agricultural work: growing vegetables and fruits, raising livestock, beekeeping. In order to succeed in agriculture, you need knowledge, experience and a certain temperament. Year-round growing plants in greenhouses will require special equipment
Remote work via the Internet	Through the Internet, you can provide services in the field of design, programming and web development, consulting, marketing and promotion, recruitment. These lines of business are among the most modern and in demand on the market.
work at home	Possessing any professional skills, for example, tailoring, making accessories and furniture, make-up, hairdressing and manicure services, cooking, organizing holidays, a coach, etc., you can open your own personal business

When choosing which business is best to open, one should start, first of all, from one’s capabilities (financial, intellectual, professional), and secondly, from personal preferences and hobbies.

In order not to make a mistake in choosing your own business, you will need to study a large amount of information about the market. And we advise you to start with the rating of growing foreign trade commodity markets "TOP-200 best goods for import and export", prepared by specialists information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B business services.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.

The main competitive advantages of our company are:

Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly matches the subject of the customer's request. Nothing extra and nothing missed. As a result, at the output we get accurate calculations of market indicators and market shares of participants.

Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.

The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to navigate the situation and decide whether to study deeper.

We not only talk about the customer's market niche, but also suggest the closest niches. We give you the opportunity to find a solution in time - not to focus on your product, but to discover profitable new niches.

Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.

Most likely Each of us has come across ideas that we lacked the knowledge and energy to implement. However, to realize any idea and achieve the intended goals, it helps to clearly build a plan and follow its guidance. To implement a business idea, entrepreneurs face the question of how to create a business plan, which will be discussed in this article, the purpose of which is to help beginners organize their business and calculate all the pros and cons of a new project.

You will learn how to make a business plan that will help you understand your assets and in case of a shortage, you can count on the support of sponsors who want to invest in a worthwhile cause.

What is a small business business plan, what does it consist of, who develops it?

This business organization tool will help you more organized approach to the implementation of your idea and related preparatory work.

After analyzing the ideas for your business, the question arises, how to draw up a business plan?

How to write a business plan for a small business and what is included in its structure:

• Goals and objectives;
• Market analysis;
• Product;
• Marketing plan;
• Organizational plan;
• Management staff;
• Material resources;

Purposes and functions

A well-written business plan reveals the idea itself, its functions, the means necessary for the task, and the final profit. It displays the current economic and material activities of the enterprise and shows further prospects for its implementation.

When properly drafted, a business plan must be followed by its guidance until external or internal factors put such pressure on it that it needs to be adjusted.

It should be noted at the same time that a business plan is a document of a prospective nature, which is calculated for 2-3 years of its implementation.

Business plan features:

1. Calculate the activities needed to achieve the goal.
2. Present a project for investment.

Document composition

The document consists of two conditional parts, a description of the project and a presentation of the strengths of the idea.

• Project summary;
• General provisions;
• Market analysis;
• Marketing and strategic plan;
• Costs;
• Investments.

How to learn how to draw up your own business plan diagram yourself - step by step instructions

How to build a business plan, the face of your future business, because any business at the initial stage of its inception requires clear planning. How to write a business plan, the step-by-step instructions presented in this article will help you do it right.

Evaluation of the prospects of the promoted product or service

Focusing on relative market share and the growth rate of sales in the market may not provide the information you need, as market demand is constantly changing. Also, the intensity of competitive growth makes the market unstable and unattractive.

Therefore, it is necessary to evaluate the prospect of the promoted product as follows

Columns 2-5 are evaluated on a four-point scale: 4 - good, 3 - average, 2 - below average, 1 - bad. The final score will show how promising your promoted product is.

Making a cheat sheet for yourself

To visualize the feasibility of your project, it would be good to build a Gantt chart, which will display the dates of implementation of the various stages of promoting the idea.

Based on the analysis of the market and the competitiveness of the product, a strategic and tactical course of action is built to conquer the market.

The pricing policy is carried out on the basis of economic calculations and expected income.

Thus, the Gantt chart helps to achieve three main goals:

• graphically visualize and simplify the perception and evaluation of your project;
• helps to realistically assess the sequence and timing of the project;
• makes it possible at any time to analyze the current affairs of the project and the progress of their implementation, which facilitates the process of its management.

goal setting

The development of a business plan begins with setting goals, for this you will need to honestly determine:

• What do I want to achieve?
• What do I benefit from this?
• Why and who needs my project?
• Then state the purpose of the project.
• As a result, decide on what I draw up a business plan for.

Preliminary analysis of the market and competitors

In parallel with writing a business plan or before, a market analysis is carried out, the assessment of which will directly determine the success of your project. Having focused on a certain market niche and target audience, a rigorous analysis is carried out to identify the relevance of your idea and its implementation. In the course of the analysis, an excess of supply may be revealed, then the idea should be corrected according to the state of affairs in the market. In case of increased demand, you can safely get down to business. You can use outsourcing to analyze the market, however, for organizing your own business, it would be better to research this issue yourself, this will help to give an objective assessment of your business and determine the strengths and weaknesses of your project.

Identifying the strengths and weaknesses of your project

It identifies the most likely problematic aspects and prospects for business ideas.

For analysis, use the SWOT matrix.

How to competently draw up the structure of a production project for investors yourself - the content of the main sections

The typical structure of a business plan and the content of its main sections to attract investors consists of several parts:

Summary - the summary of the project, which is displayed on the title page, plays a leading role in the consideration of the project by investors.

Business characteristics - detailed business information.

Market analysis - description of the market situation in your case.

Project description - rationale and description of the idea, especially its commercial side.

How to write a business plan to attract investors? This will require a high level of skill and knowledge in your field, as well as experience and time to write a project. However, the implementation of such an idea may be rewarded with financial investments.

Summary

The summary of the project, although located at the beginning, is drawn up at the very end of writing the plan. When the document is fully prepared, it will be easier for you to present a summary of the project itself.

The summary includes several aspects:

• objective of the project;
• financial need;
• competitiveness.

It depends on how competently and professionally you approach writing a resume, whether your project will be considered further or not.

Project idea and SWOT analysis

In describing your business in detail, it is important to maintain a balance, not to overdo it with details, but at the same time to provide all the necessary information for an investor on the topic. To do this, you can describe the general characteristics of the enterprise, the quantitative composition and professionalism of the working structure, tell about the main goods or services, promising aspects of production and other aspects of the business.

SWOT analysis will help to give a real assessment of your strengths and weaknesses, as well as indicate possible risks or promising aspects of the project.

SWOT means:

strengths– strengths and perspective;

Weakness s - weaknesses and shortcomings;

Opportunities- chances, opportunities;

Threats- risks.

This section of the business plan is small in content, but the process of the analysis itself is considered quite complicated and takes a lot of time.

• Conduct a market analysis tailored to your needs. Marketing analysis will help to collect complete information on competitors and consumers, and determine your target audience.
• The next step will be to determine the optimal location of the office, enterprise, which will be convenient for the consumer. To do this, you need to compare the number of consumers that are needed for the business to pay off with the audience that is within the radius of the proposed location.
• If the market is oversaturated with competitors, you will need to think over your strategic move, focusing on the uniqueness of your product or service.
• Define distribution channels.
• Calculate the necessary costs to attract the consumer.
• Decide on the pricing policy, which tactics will be the most profitable, high cost with little demand or a competitive price with a large flow of consumers.
• Service and maintenance is also not unimportant for most customers, while they are willing to pay more for the high quality service they receive.

Production

This section covers in detail the essence of your business: what do you plan to do?

The production plan states:

• suppliers of goods and equipment;
• location of the enterprise;
• what is the performance;
• step by step production;
• level of qualification of employees;
• calculation of the necessary deductions to various funds,
• logistics costs.

Many factors affect how much money will be spent on the implementation of the future business.

When describing the technology of the final result of production, you will discover other sides of your idea that did not come to mind before. There will be questions related to the storage of goods or problems with the delivery of imported raw materials, a lack of qualified specialists in this field.

After all the subtleties, let's move on to the financial part. Subsequently, calculations may have to be made and adjustments to the plan itself, for example, to reduce costs or change production technology.

This section describes the entire structure of the enterprise and its management. Such a scheme simplifies the system of distribution of rights and powers of structural units.

Assuming the organization of the entire company, it will be easier to draw up a system of interaction between departments and personnel policy.

The organizational chart allows you to plunge deep into the production and reveals the truth of who and how will bring the project to reality.

Finance

When drawing up a financial plan, it is important to determine how much investment is required to start, how long they will pay off, from which the income and expenses of your business will be regulated.

The first thing you need to calculate is how much money you will need to invest in organizing and implementing the stability of your business. After that, the expected profit is calculated, the average number of consumers per month is predicted. This will allow you to calculate the real payback period of the project. This stage will help determine how many customers should be during the month, and what should be the amount in order to pay off the invested capital in a certain period of time.

The calculation indicators in this section will help you weigh all the pros and cons of this project, and understand whether the game is worth the candle or not. Potential investors also evaluate the project according to the data provided in the Finance section.

The financial section directly links all the points of the business plan.

In view of this, if adjustments or additions are made to any of the sections, then this will necessarily affect financial calculations, or vice versa, changes and adjustments in finance will affect other structures.

Risk Forecast

Based on financial indicators, compare the essence of the business plan and give an objective assessment of what you see. Is the material accessible? What sides does it reveal? If I were an investor, would I invest in it?

If your answers were positive, then you have perfectly completed the first stage of your activity, you can proceed to the next one, the implementation of your idea! This outcome paves the way for a successful start to your project.

How to write a brief overview (summary) of the project for a beginner - rules for compiling

The executive summary is the protagonist of the project, the basis of the business plan, revealing the contents of the package on one sheet of paper, often after reading which investors either show interest in getting to know the project in more depth, or leave it without even looking inside. Therefore, in order to adequately and clearly present it, it is given time last, when the entire document has already been drawn up.

A well-written summary will give the right impression about its originator, his idea and plans.

Goals and objectives of the company

Briefly describe the essence of the activity, mention at what stage of development your business is.

For example, the goal of the project is to open a clothing store for the whole family "Happy Family".

Or the goal of the project is to open a network of Bonjour coffee shops, where the products of the confectionery factory will be sold under the same logo.

Essence of the project and business concept

A short description of your entrepreneurial activity, its specifics and stages of development.

Brief analysis

The analysis of the market situation includes a summary of the conducted market research, which includes the marketing area:

1. The total effective demand of the proposed sales product or service.
2. characteristics of the competitive group.
3. Product competitiveness.
4. To give the summary more weight in the eyes of investors, information sources are indicated that are trustworthy and participation in the market analysis of well-known marketers, the entire marketing move is based on this.

What does the organization's marketing look like, how to prepare the main parts?

For the first stage of business development, a marketing plan is important, which includes the target audience, an advertising move that attracts and retains the attention of customers.

A well-designed marketing plan will be a guide for you, following which you will not only get the maximum number of loyal customers, but also increase the profit of your organization.

Part I. Summary of current products and / or preconditions for the creation of new ones

1. Summary of current goods. This will require a thorough analysis of how goals were achieved and marketing plans were solved in the past year, which strategies and tactics were used, which worked, and which did not produce results. Highlight the main lessons learned from last year's marketing system, describe the lessons learned from the lessons, and apply them in the new year.
2. Prerequisites for creating a new product. To launch a new product on the market, you need to briefly and simply describe the idea for it. The carefully crafted concept of the new product will be outlined in the main part of the plan. It is desirable to give a source of the idea of ​​a new product, which will emphasize the need for it.

Part II. situational analysis

A situational analysis is the rationale behind your marketing planning, the foundation that will give you solid support for your decisions and the reasons behind a particular approach. Evaluation of the conformity of the strategies and tactics of the subdivisions with the prerequisites of the constructed plan.

Part III. Strategic Direction

A brief description of the main direction of the product, target audience, benefits and positioning, performance criteria.

How to make a production plan, what are the right points?

Development of a business plan for an enterprise, including a production plan, which determines the size of the work team and the amount of resources required for the production of goods;

The production plan includes:

• manufacturing process;
• the needs of the enterprise in stocks, materials, fixed assets;
• quality control of products and production process;
• major suppliers of various materials;
• production facilities - use, location, advantages, disadvantages, buildings, adjustments;
• personnel - the number of employees of different specifics, their salary, level of training or qualifications.

Important for the production plan is a description of the achievement of quality control, procurement and production costs, maintenance provision.

Cost control is carried out on the basis of cost analysis, which determines the compliance of planned and standard volumes. Due to the importance of cost control in every organizational process, the enterprise must know at what stage the product is located, require reporting from managers competent in this matter.

Procurement control. It helps to control the discipline of deliveries, track the quality of raw materials, quantity, characteristics and prices of goods from suppliers.

For simplicity and efficiency of such control, use the following steps:

• collect maximum truthful and accurate data on the conditions and dates of deliveries;
• collect data on the quality of supplies, their compliance with production standards;
• get supplier price data.

Supplier control. For this, one or two suppliers are selected for long-term cooperation, as a result, this ensures the reliability of supplies and the effectiveness of cooperation.

Inventory control. To do this, use the re-order system after completing its certain level. Re-ordering is used to minimize the ongoing cost of maintaining inventory, and also this approach ensures the proper level of customer service.

Maintenance control. This need must be taken into account at the initial stages of equipment design in the production plan.

Quality control. A comprehensive customer-oriented program improves the quality of production processes and products.

This activity carries out constant quality control of products for compliance with established GOSTs and standards.

How to develop and build an organizational chart?

To build the main work schedule, a general production plan is needed. The basic organizational system clearly records the type and quantity of each individual product manufactured, and gives detailed information about how, where and when it will be produced tomorrow, next week, next month. The data also includes the number of working class, production needs. The organizational chart, first of all, divides the general plan into separate detailed operational sub-plans for each product, and then they are combined into a general production plan, which was discussed above.

How to calculate a financial plan - calculation step by step

Due to the insufficiently stable market situation, when analyzing a business, experts have to pay attention not only to mathematical calculations of the potential income of organizations. It is also very important to take into account the level of demand for the product / service produced, as well as the social component of the field of activity where the organization develops.

Since many factors affect the economic component in business development, it is not always possible to bring the company to the desired level of profitability. Therefore, the financial plan is designed to control the profits and expenses of the company, which allows the owner of the organization not to incur losses.

When calculating a financial plan, you should pay attention to 3 important criteria:

• the effectiveness of the financial plan;
• possible risks;
• final analysis of the financial plan.

Determining the effectiveness of the financial plan is an important point at the planning stage. This is what allows us to evaluate the effectiveness of the company's activities in the market in a competitive environment.

When calculating the financial plan, the most significant are such indicators.

This is the amount of expected profit from the calculation of the cost of the product / service at the moment.

The reasons for the change in the indicator may be:

• inflation;
• the risk of losing investment;
• investments bring predicted income.

If in the course of calculations this indicator has a value of 0, this indicates the absence of unprofitability.

Profitability

Profitability is a complex indicator of the financial productivity of the company. With the help of this indicator, the owner has the opportunity to understand how successful his project is, as well as to figure out whether the income received is stable.

If the profitability indicator has a negative value, then the company does not generate income, but there are only losses.

The profitability indicator is classified into 2 groups:

• sales ratio - the percentage of income from each unit of currency (allows you to understand the effectiveness of pricing policy, as well as regulate costs);
• profitability of an asset is a relative indicator of performance (allows you to see the possibility of making a profit from the company's activities).

Payback periods

This is a time indicator that displays the period for which the full payback of the business occurs.

The payback indicator is divided into the following subgroups:

• a simple indicator (it is the time period after which the investor will be able to return the invested funds);
• dynamic indicator (to calculate the indicator, data on the value of cash are used, which depend on the inflation threshold throughout the entire time).

As a rule, it is the dynamic indicator that always prevails over the simple one.

To calculate the financial plan, you need to use the following formulas.

Net discount income is calculated as

NPV=NK+(D1-P1)/(1+SD1)+(D2-P2)/(1+SD2)+(D3-P3)/(1+SD3), where

• NK - initial capital of expenses and investments;
• D1-D3 - income by years, depending on the number next to it;
• P1-P3 - expenses by years, depending on the number next to it;
• SD - discount rate.

To calculate profitability, you need

ROOD=POR/PZ, where

• ROOD - profitability from the main activity;
• POR - profit from sales;
• PP - incurred costs.

CO=NC/NPV, where

• SO - payback period;
• NK - initial capital (if necessary, additional investments are added to this figure;
• NPV is the company's net discount income.

Despite the simplicity of the formulas, today it is more convenient to carry out calculations using specialized programs. If you are new to business, it is easier to purchase demo versions of such programs, their cost is much less, and the functionality is similar.

How to correctly calculate the risk forecast - a detailed procedure

Since it takes a lot of time to create a financial plan from scratch, it is sometimes easier to analyze an existing one and correct weaknesses. This will speed up the process of obtaining profit from the activities of the organization.

As they say, risk is a noble cause, but this expression should not be used in business. It is the financial plan that serves to ensure that the company can prevent unpleasant situations in order to avoid losses. It is important to consider all possible situations and choose the safest solution.

According to the sphere of influence, risks are classified into 3 groups.

Commercial

External factors of commercial risks are:

• decline in demand for manufactured products/services;
• unexpected entry of a competitor into the market;
• fraud on the part of business partners (delivery of low-quality raw materials, delays in the supply of goods, etc.);
• instability of prices for technical support and services.

These are just the most common external causes that can negatively affect the financial plan. It is very important to consider the scope of the company and consider the impact of each specific unforeseen situation in a timely manner.

Financial

Financial risks are unforeseen items of expenses, as well as receiving unforeseen profits.

Reasons for financial risks may include the following:

• in late payments for goods/services by buyers;
• receivables;
• increased rates from creditors;
• changes in legislation that entail an increase in the cost of doing business;
• unstable situation with the currency in the world markets.

Control of the above risks allows avoiding possible losses and bankruptcy.

Production

Such risks are associated with changes in the operating mode of the company due to unforeseen circumstances.

The reason for the production risk can be:

• insufficient level of qualification of workers;
• protests and strikes that disrupt the work schedule of the organization;
• production of low-quality products, which entails a decrease in demand for goods and a decrease in sales;
• there is no quality control of the manufactured goods.

If such risks are not controlled in a timely manner when drawing up a financial plan, investments in the business will be unjustified (no income, losses grow).

In order to avoid all kinds of risks, it is worth using risk management techniques. To do this, they can use means to resolve the risk, as well as techniques to reduce the degree of risk.

The means to resolve risks can be:

• risk avoidance (avoiding a situation that may entail risk often implies that the investor refuses to make a profit);
• risk retention (responsibility for possible negative consequences rests with the investor making the decision);
• transfer of risk (the investor transfers responsibility for the risk, for example, to an insurance company).

Risk Reduction

This is a reduction in the volume of losses and a decrease in the likelihood of a risky situation. To reduce the likelihood, various methods and means can be used.

Diversification

The essence of diversification lies in the division of capital between different investors who are interconnected, as well as different forms of activity of the organization itself, goods produced / services provided. Diversification is the most reasonable and least expensive way to reduce financial risks. But, the risk of investments can be dissipated with the help of diversification, but it is still impossible to reduce the probability to zero. This is due to the fact that there are external factors (not related to the choice of objects for investment) that cannot be influenced downward.

Obtaining additional data and information

The maximum possession of information allows for the most accurate forecasting and reduces the likelihood of risks for decision making - this makes data and information as valuable as possible.

Limitation

The essence of limiting is the establishment of a limit - the maximum allowable amount of expenses, sales, lending, etc.

self-insurance

This procedure means that the entrepreneur decides to insure himself, and not to purchase insurance from insurance companies. This reduces the cost of insurance capital. The essence of self-insurance is the creation of reserve funds, the task of the procedure is to overcome temporary financial difficulties as quickly as possible.

Insurance

This is the most popular and important technique for reducing the degree of risk. The essence of insurance is that the organization is ready to give up a certain part of its income in order to avoid risk. In simple terms, the company is willing to pay to reduce the likelihood of risk and financial loss to zero.

To avoid the most unpleasant consequences, the owner of the company must regularly resort to preventive measures, for example, analyze the activity of competitors in the market.

In conclusion, I would like to note that a financial plan can be considered successful in such a situation:

• if high incomes are visible, and financial costs are minimal;
• when the predicted risks are eliminated at the initial stage;
• when the activity of the enterprise is worthy of competition with similar companies;
• when the company has a material and technical base and funds are invested in it;
• in the presence of documentary evidence of the profitability of the company.

The financial plan has many subtleties. Due to the correct analysis of the received data, it is possible to eliminate shortcomings and avoid unprofitability.

After getting acquainted with the general requirements for writing a business plan, we can conclude that before embarking on the realization of your dream, it is still important to set out a detailed plan to achieve it on paper, calculate all the pros and cons, and eventually start acting according to your planning.

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Hello to all new entrepreneurs! I am glad that you continue to read my articles on the site.

Today I have an article for everyone who is just going to open your own business.

Let's look at what questions we will have to solve in order to start our business from scratch:

What kind of business to do

The very first thing that needs to be resolved is the issue that radically affects your business, namely the field of activity in which you open your business.

• Choose a field of activity related to your professional skills, that is, in a topic where you feel like a fish in water, you know most of the intricacies of a business already at the beginning of its construction;
• Choose a field of activity related to your hobbies (hobbies). Such a business will not only bring you income, but also moral satisfaction. And once you choose the topic of your hobbies, then you should not have problems with knowledge of this business area (its technical part);
• Study on your own in a field of interest to you. Fortunately, the Internet is now filled with all sorts of videos that you can learn from. I did not accidentally put this item at the very end, the fact is that it is the most problematic and by choosing it you can make many mistakes until you step over all the pitfalls.

After you have chosen the field of activity in which you want to be engaged, you need to choose a business idea for this direction.

Business idea for starting a business

It is the business idea that is born in the head of the future entrepreneur. When you have chosen the direction in which you will start your business, you need to choose a business idea.

To do this, conduct a little market research, determine what exactly the residents of your city lack and find a less competitive niche. For newcomers to business, it is advisable to choose a niche that is less competitive.

Perhaps you will have several ideas for a business at once, in which case choose the one that suits you best, or you can simultaneously engage in several types of activities. It is only desirable that these business ideas be in the same direction, so the development of the business itself will be more fruitful.

A complete step-by-step guide and a practical algorithm for starting your own business: from idea to launch, thoroughly and seriously

"How to open your business from scratch?" - hundreds of thousands of people ask themselves this question every month - a proven fact. And that's just on the Internet. To make it completely true, I will say that similar requests are also taken into account: how to start a business from scratch, how to start a business from scratch, how to start a small business, how to start a small business, what kind of business is profitable to open from scratch etc. But from this the essence does not change in any way, you must admit - all the same, everyone is interested in one thing: how to open your own business?

The fact that many are interested in how to start a business from scratch is good. The trouble is that 99% of those who want to open their own business will never do it. They want their own business, but never start it. But what about this 1% who still managed to start their business from scratch? What do they do in order to still open their business from scratch?

So, let's go in order about all the main issues that concern all those who want to start their own business from scratch.

Where to get money for a business from scratch? The main concern, of course, is money :-). You know, it would be easiest to simply list the main ways to get money to start your own business. For clarity, we will list them, but still further we will discuss another point of view.

Here they are:

• Own funds;
• Bank loan and / or leasing;
• Attracting investors and/or partners;
• Borrow from relatives and friends;
• Get grants and government subsidies;
• Sell ​​something;
• Earn.

You can, of course, consider other options such as robbing a bank (I don’t recommend :-)), or begging in the subway (all the more I don’t recommend it, the competition is super high there :-)). A joke is a joke, but business is not a joke. There are ways to get money, but so far this is not the main thing. The main thing is to think! Think out!

Is it possible to start a business from scratch, without money? Do you really need money? Is this not an excuse - it seems that I want to open my own business, but there is no money. I will not say that any business can be opened without investments.

No, you can't, of course. But a lot of money will be required if you are going to open a plant. Or an expensive restaurant on the Arbat or Nevsky. A SMALL business can be started with little or no investment. In fact, there are many areas where you can really start your business from scratch. From real zero. Of course, I do not take into account the costs of registering a company and other procedural points. Of course, you can't do without them. Although…:-).

You don't need a cool office, a leather armchair, super new equipment and a secretary model. Sometimes such thoughts even interfere, and very strongly. My neighbor Vanya is a super car repairman. He wants to open his workshop, but he lacks $50,000 for new advanced equipment.

“Wan,” I tell him, “why don’t you start small. Buy for a couple of thousand the most necessary, and then slowly. You will have clients, you are a good master.
- No, what are you! - answers. - If you open a business, then only this way, with your own equipment.
His own, and dear ... For ten years now, and he is still working for his uncle ...

Yes, with money it's faster, sometimes easier. Again, sometimes in some businesses. That is, it is not always easier with money, if someone does not understand. Like this. Why? Yes, because when you invest money, sometimes your brain slows down. Because you are afraid, because you are waiting, because there is something to lose. And if you have invested ten thousand, you feel freer, you take more risks, you make other decisions. Indeed, at the beginning of a small business, the main thing is how you will implement your business idea. Not the amount of money invested. And what and how you will do. Money alone will not do anything, only you. With or without their help, it depends on how it is easier for you to work. And if you are ready to plow, then you can definitely open a business from scratch.

Once again, when you are just starting a business from scratch, it is not “where to get the money to open your business” that is of paramount importance, but “how to implement this business.” And money helps someone, hinders someone. I'm serious. I will clearly show this with two almost mathematical formulas:

Large investment + poor implementation = 0 (and literally ZERO)
Small investment + smart implementation + hard work = SUCCESS

There are times when having money will definitely help. For example, you can either on your own or spend a week, or you can entrust this to specialized offices for a fixed amount, and do something more useful for your business. Or you can open your own business and immediately hire a secretary and a courier, or you can answer calls and deliver orders yourself (at first). And these are banal, but illustrative examples - you can do this and that. That is, when you start a business from scratch, you can spend either time or money. And so it is in many matters. The main thing is to find a balance.

You can open your own business from scratch, without money. Yes, without money at all (I said that I don’t take into account state duties and so on). Of course, you will have to work a lot yourself, but you cannot start a business without investments. Or you can start a business with a small investment. For clarity - a small investment, it's not 300 rubles. And not 3000. But I am sure that with $1000 it is quite possible to start your own business. And it's a small investment.

I say this for a reason– I started my first business with $1000. Further - it is up to you how you will manage your business. If there is no experience - yes, it will be difficult. I myself had no experience - I did not succeed much. But he didn't go broke, by the way. The business was sold and is still in business. Most importantly, I studied. And you learn - after all, there is no other way to learn, the only way.

So, I hope you figured out where to get money to open your own business. Or rather, where to get them is immediately clear (we listed several ways above) - it was necessary to understand that you can open your own business from scratch, without money. There are many businesses that you can start from scratch even sitting at a laptop. Well, how are you now :-). Just find your...

What do you need to know and what qualities and experience to possess? Rather, you don't need to know anything. So that the answer is not so harsh, I will try to justify my opinion. At the same time, I will make a reservation - we are talking about those who have never been involved in their own business.

Accordingly, there is no experience of opening and running a business. And the experience of working as an employee can be different. Certain knowledge and skills, of course, can come in handy.

But you know what's the point? The more experience you have in a certain area, the longer you have worked for someone. And then it is more difficult to rebuild, to become an entrepreneur. I really hope I don't offend anyone, but that's the way it is. This is human nature, the brain is already used to thinking in certain categories. And all of a sudden it needs to be different. And with age, it becomes more and more difficult to make drastic decisions. I'm not saying that all of the above is 100% true - of course there are and will be exceptions - but the trend exists.

Another thing is if you once had entrepreneurial experience. Even if indirect. What an entrepreneur needs to do is not taught anywhere. This is life teaches. Experience, and entrepreneurial. So, don't worry if you don't know anything about how to open and run a business. Who knew before they started? Nobody! And you will learn - just start!

At the expense of personal qualities - faith, perseverance and work. I understand how trite this sounds and how many times you've heard it. Well, yes, here's another one, you probably thought. Believe - and everything will come true. Nothing like this. Well, look. Believe, and everything will come true - this is nonsense of course. Philosophy. Faith alone will not help you start your own business from scratch. But understand - without the greatest work you will not succeed. It will definitely work. And more. And stubbornly. And again, and again. And if you do not believe in what you are doing, in what you are doing it for, then you will not work hard. It doesn't work once and quit. And not everything will turn out the first time, of course. That's why faith is needed. Everything is logical actually. There is no philosophy here.

If you want, I can call it differently - you need to understand that what you are doing is really feasible. If you yourself doubt, then you will not have enough energy and motivation to work. And if you do not work, there is nothing to hope for, I say again. To work, moreover, more on business than in it. We'll talk about this later.

Now you understand why it is so important to believe in order to open your business from scratch and yourself?

You don't have to have special knowledge to start your own business. You still get the knowledge of an entrepreneur, only doing business. Certain skills can help, yes. For example, communication or sales skills. But it is quite possible to do without them. V-p-o-l-n-e! They are not decisive in the career of an entrepreneur, understand. Bill Gates, for example, is not a model for either. The determining factor is your desire to work, to do it. About what moment I consider the most important business factor, and not only to open your business from scratch, but also to successfully run it, I wrote a separate article.

Options for starting your own business“I want to start my own business – what should I do?”

There are several options here:

1. Start your business from scratch, i.e. implement your own business idea;
2. Buy a ready-made business (if you have finances, of course);
3. Buy a franchise (the issue of money is also important);
4. Do business in network marketing (this is bad for us, otherwise it is a normal working business).

Each of the above options has its own advantages, and we probably won’t dwell on each of them here. Let us consider in more detail only the first option, i.e. "start your business from scratch".

Where to begin? Let's figure out how and where to start your business from scratch. And what are the important factors that influence success in this difficult but interesting process?

5.1

Business idea: Business starts with a business idea. more details can be found in the relevant section.

Here we will focus on the most important thing in this matter - what is an idea for a business in fact. A business idea is not necessarily a fundamental innovation or advanced technology. A business idea is your own way and plan for the implementation of even a long-existing business. For example, trade in products or furniture.

You know, businesses that offer a fundamentally new product on the market go bankrupt the most. Only we rarely hear about it. But food is sold on every corner. Cafe as well. Plastic windows offer almost everything. Well, they still work, for some reason. But not all, of course, there are those who turn off the business. But, believe me, businesses are closed not at all because of competition, but because of a mistake in doing business.

Your business idea is your highlight- a little trick, a novelty, or something that will give a little more perspective to your business. Look what Oleg Tinkov did - I hope you all know him, he is a successful entrepreneur. It would seem, somewhere, where, but in the market of finance, loans and banks - there is already a sick competition. But, they offered loans and bank cards without leaving home. Fill out the form, and we will do everything ourselves - they say. And what? They work very successfully. Here is their highlight - cards and loans at home. Business something ancient, right? Nothing new was invented.

5.3

Goal (and plan): And finally, there must be a goal if you are going to start your business from scratch. I'm not from the point of view that you need to clearly define goals, then write a plan and tasks, the implementation of which will lead to the achievement of the goal. All this is not bad. But I'm in a different way.

The goal is needed not so that there is something to fill in and draw, but to make it easier for you to make the right decisions. That's all.

If you have a clearly defined goal, you will subordinate all decisions to it, respectively, and will move towards it. If your goal is some kind of vague concept (or not concept) of success, then every time you will be guided by something else, and you will spin like a squirrel in a wheel. So, the goal and plan should be - even if not on paper (although this is better from a purely practical point of view), but in the head - but clear, specific. This is important so that you can see better what has already been done and what remains to be done. Success requires a goal, you need an understanding of what you are doing, how you do it (or are going to do it) and why.

Business idea or project mission Every business starts with a business idea.

6.1

How to choose a business idea In this part, we will consider the principles and methods of generating ideas for small businesses, i.e., we will try to answer the questions: where do small business ideas come from? What are the main criteria that a small business idea should satisfy? How to test a small business idea for relevance?

6.1.1.

Choose a business idea through 50 questions I bring to your attention 50 questions, the answers to which will help you to choose the right business that is truly right for you. Try to answer sincerely. You can only deceive yourself.

6.1.2.

Choose a business idea - 6 tips A good business idea requires creativity and creativity. But creativity is not always and not for everyone is at the proper level. Here are some tips on how to stimulate creativity to generate creative business ideas.

6.1.3.

5 steps to a business idea Another way to find a working business idea based on 5 postulates.

To study the demand for a product or service In this material, we will talk about the study of demand and the assessment of the demand for your product (goods and / or services). When, to whom and with what tools and methods to study demand.