Kiosk with shawarma. Business plan and tips for opening a shawarma kiosk

Evgeny Girichev

Reading time: 3 minutes

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If you are looking for your niche in business, then you should pay attention to the rapidly developing fast food market. After all, an increasing number of people prefer a quick snack to long traditional dinners. One of the directions of fast food, which may be the most attractive for a novice entrepreneur in terms of simplicity and return on investment, is the opening of a shawarma shop.

How to open shawarma, where to start, what difficulties may arise? The organization of this kind of business does not require a person beyond abilities and significant cash costs. It is enough to have a desire and two hundred and fifty or three hundred thousand rubles of initial capital. If you have both, then it remains only to decide to open your own business and start trading.

What you need to open a shawarma stall

Before you open a shawarma stall, you need to study this type of business. You don't even need to leave your home for this. In the virtual network, you can find a lot of information about how to cook shawarma, and how shawarma differs from shawarma. And here the main thing is not to get confused in the numerous tips on how to build your business on shawarma.

Room search

The best option is to open your own shawarma stall in a busy place. For this type of business, the permeability of people is very important. And it is desirable that it be young people who prefer to eat on the run and inexpensively. Therefore, the best places are considered to be sites near educational institutions, train stations, subways and shopping markets. However, most likely these places are already occupied.

Important! Opening a shawarma business is not difficult. It's harder to stay in it. Therefore, you need to immediately tune in to the fight for the client.

The sales market for fast food in general and shawarma in particular is very competitive. There are many sellers here. Therefore, it is better not to have any illusions right away, but approach the choice of a trading place very responsibly. Of course, if you have secret recipes for making shawarma and think that you cook tastier than your competitors, then of course you can set up a stall in any place you like.

The client will find you. But most likely it is not. It will not be possible to greatly increase the client base due to low prices. After all, by lowering prices, sooner or later, you will start saving on quality, which will not only not help attract new customers, but also alienate old customers.

Advice! If it doesn’t work out with renting a stall in a crowded place, look for an option with renting a room. It will cost more. But still better than a stand alone stall.

For example, renting a room of ten square meters in Moscow with a separate entrance can be found for twenty-five or thirty thousand rubles. Of course it is more expensive than a stall. But it's worth it if the throughput is high.

Finding the right one won't be difficult. There are a lot of offers on the Internet for renting commercial real estate. The main thing is to navigate well in the area that will be discussed.

Business registration

If you managed to find a suitable stall at a reasonable price and in a passable place, then consider half the battle done. The next thing to do to open the shawarma trade is to legalize it. To do this, you should go to the Federal Tax Service at the place of residence and register as an individual entrepreneur.

Important! Do not try to work without registering with the tax authorities. If you are a citizen of the Russian Federation or have a residence permit, it will not be difficult to register. Don't mess with the law.

There are several ways to get the status of an individual entrepreneur:

Register as an individual entrepreneur on your own.
If you do not live at the place of registration, but in another city, you can use the services of the Russian post.
If you do not have free time, you can issue a power of attorney for the person who will register the IP.
If you do not want to waste time on registration, you can delegate your powers to a law firm.

To register as an individual entrepreneur, you will need an application in the form P21001, a receipt for payment of the state fee, a copy of your passport, an application for switching to a simplified taxation scheme (form 26.2-1).

As soon as you have received the status of an individual entrepreneur, you can conclude a lease agreement with the landlord.

Nuances

This article discusses the option of buying and installing a shawarma stall on your own, that is, from scratch, for one simple reason. If you are a beginner entrepreneur, then the best option is to rent.

Firstly, you don’t need to spend money on buying a stall, because its cost will be much higher than renting. Secondly, you do not need to draw up the land under the stall yourself. These documents must be with the landlord. If they offer only renting a stall without permits for land, then this is an occasion to think about the advisability of renting a room.

If there are no rights to land, the very first check by the regulatory authorities will end with the closure of the business or, at best, a fine. But it still won't work. And it will not be easy for a novice entrepreneur to arrange land under a stall. After all, they can simply prohibit the placement of a stall with shawarma in this area as violating the surrounding urban landscape.

Advice! When concluding a lease agreement for a stall, we recommend that you provide for a point for its subsequent redemption. Who knows, maybe you will be lucky and this stall will bring a lot of income in the future. But if today you are expecting financial assistance from wealthy relatives, then it is better, of course, to immediately buy a stall for shawarma.

If the documents are in order, then after signing the lease agreement, you should contact the authorities of Rospotrebnadzor and the fire service for approval and obtaining permits. It should be noted that the most difficult thing in the shawarma business is not to open it, but to obtain all permits for the shawarma trade.

Important! Before opening a shawarma stall, you must obtain all permits.

Advice! To obtain permits, it is better to involve a law firm specializing in this type of activity. This will not only be much faster, but will also save, if not money, then at least your time and nerves.

After you have found the premises and received permits for trading, you can start purchasing and installing commercial equipment. To do this, it is better to draw up a plan of your further actions so as not to lose sight of anything.

Purchase of equipment

The purchase of the necessary equipment and equipping the stall with it will not take much time, especially since this list is small. First you need to buy a grill for making shawarma with the necessary accessories, as well as commercial and refrigeration equipment. It is important to decide whether you will purchase new or used equipment.

Advice! If you are limited in cash, then it is worth buying used equipment. If you have financial surpluses, then this is still no reason to litter them.

So it's better to buy used, but in good condition equipment. The difference will not be big, but significant in terms of money. But if you still decide to buy new equipment, then you can contact specialized organizations that will not only sell, but also tell you which equipment is better to purchase.

In order not to waste time, simultaneously with the purchase of equipment for shawarma, take care of the selection of personnel.

Recruitment

If you do not plan to open a family or joint business with friends, then you should contact your acquaintances. Maybe they can recommend someone. If this does not work, then the easiest way to hire employees is to advertise in electronic and print media.

And an even simpler way is to hang a sign on a stall with an inscription that people are required to work in a shawarma shop. And your contacts. By the time you are done with the purchase and arrangement of equipment, there will already be a preliminary list of people who want to work in the stall.

Important! Do not try to hire staff on the basis of a single criterion - just to pay less. A good worker, like a quality product, cannot be cheap.

It is better to choose staff from local residents with a local residence permit. They will have no problem getting a health book. And also their friends and relatives can become your first customers.

The minimum wage in Russia is nine and a half thousand rubles. That is, you can pay more, you can’t pay less. But it is better to focus on the average salary in the country, which, according to statistics, is about thirty thousand rubles. It is clear that in Moscow it is higher, in the regions it is lower. But you can be guided by them when talking with employees about the level of payment for their work.

Advertising organization

With the opening of the stall, the question arises of how to organize advertising. And is it needed at all? Whether or not to actively advertise a shawarma stall is a matter of taste. You can simply write out the names of companies that bring good luck on a piece of paper and hang them over the counter as an amulet. You can order videos and play them on central channels in prime time. But still, for starters, it’s better to limit yourself to a bright sign indicating that this is a shawarma restaurant, it is open and works 24 hours a day, seven days a week.

Concluding the article, we present the cost estimates for opening a stall selling shawarma. By the way, if you decide to open a similar business in St. Petersburg, you must remember that St. Petersburg, unlike Muscovites, say shawarma for shawarma. Such are the regional differences.

Shawarma business plan

If you have a real interest and want to open a shawarma shop, then we can draw up a business plan with a detailed description. Here we present only the final calculations, which are guided by the current prevailing prices. Let's briefly dwell on the main figures.

expenditures

The cost of opening a stall and the first month of trading includes:

Registration of an enterprise and obtaining the necessary permits and certificates for trade - 20 thousand rubles.
Renting a stall in a passable place - from 15 thousand rubles.
Purchase of equipment for cooking shawarma with the necessary accessories, commercial and refrigeration equipment - 100 thousand rubles.
The monthly wage fund, including deductions, taking into account the hiring of working personnel in the amount of two people - 50-60 thousand rubles.
Purchase of raw materials for the preparation of shawarma - 30 thousand rubles
Purchase of goods for related sales (juices, water, tea, coffee) - 10 thousand rubles.
Consumables and packaging materials (plastic bags, bags, gloves, disposable tableware, napkins and other consumables) - 5 thousand rubles
Current overhead costs (in the amount of 10% of the expenditure part) - 23 - 30 thousand rubles.

You must remember - these are the minimum costs! You may want to buy additional equipment or equipment from well-known brands that will be more expensive.

Total expenses - from 253 thousand rubles, including variables - 133 thousand rubles.

Now let's calculate the income.

With an eight-hour working day and an average daily revenue of eight thousand rubles, the monthly receipt of funds only from the sale of shawarma, excluding sales of related products, will amount to 240 thousand rubles.

With such a profitability, the entrepreneur pays back his costs within two months and makes a profit. And from the third month, the monthly income from sales of shawarma will be at least one hundred and seven thousand rubles, or eighty percent of profitability.

Conclusion

Having considered the main stages of opening a shawarma shop, we see that this business can really generate income. But, like any other business, they need to be dealt with. Preferably in person. Only by establishing the process, you can transfer control to another person. And to start looking for a new niche.

For those who would like to open a shawarma, but do not dare to do it, because of the risk of losing money, we recommend that you first buy and work on a franchise.

What is the article about?

open shawarma the task is not easy, it takes a lot of strength, but no one said it would be easy. The documentation is the most important:

Permissions.
Documents for trade from the sanitary-epidemiological and fire services.
A document that confirms the assortment.
Product quality certificates.

In order to open a shawarma, purchase a pavilion, or other structure, but for this, contact the local authorities for appropriate recommendations. Develop a menu concept, then it will be clear what kind of gradients, and how much is needed for normal operation. Buy already pickled raw materials, but keep it for a long time, it will deteriorate, especially in summer, immediately prepare a dish from it. If you know what the turnover is, then it will be easier to arrange supplies. It is best to buy and pickle it yourself, but not all at once, in parts, depending on the number of customers. There are different structures in which food is sold.

Advantages of stalls in trade:

Detached building.
Lease of land from the administration.
The check will be only after a year, or if a complaint has come against you.
If you register a stall on wheels, this is a vehicle.

Decide where the product will be sold. The wrong choice of location will lead to collapse. Before concluding the contract, ask to see the contract with the city authorities.

The cost of equipment depends on the country of manufacture, foreign equipment is more expensive, ours is much less. Having agreed with suppliers, having received all permits, setting up a stall - recruit workers. Check the chef's work, try the dishes, and only then, make a discovery, invite customers.

What do you need to open a shawarma

To start selling shawarma, finances are required. In order to understand whether you should take a loan, and how much capital you need, calculate approximately on paper how much and what you need. Nobody can answer exactly how much money it will take to open a shawarma, because it all depends on the city of sale, competition, where you will place sales and many other factors.

Money to open a stall with shawarma can be received:

Take a bank loan. When signing the contract, read it very carefully, if you know a lawyer, call him with you.
Investment. Finding an investor who will invest is not easy. An excellent business partner.
State aid.

You, as the owner, must understand what will be placed in the stall or kiosk, how the kitchen will work, how the equipment works, observe the work of the sellers and the chef, whether they are doing everything right, whether they violate the technological process, whether they observe safety precautions. For a novice businessman, it is important to understand what kind of design it will be. It is best to choose a place where there are many educational institutions, business centers.

When thinking about opening a shawarma, make sure that you can, for example, put tables in the summer, near the stall for convenience in the summer, and if you work in the winter, the room should be prepared for this.

More important component for any business - new clients. Shawarma is the food that people most often buy for a snack, or to feast on. A good option would be to make a website for your products so that your customers can learn about it, get acquainted with the range. You don't need a lot of staff, a few chefs and an accountant will suffice.

For normal operation, purchase equipment:
Grill on which meat is fried.
Refrigerator for food storage.
Work surface for the seller;
Sink with washbasin.
Cash register.
Microwave.
Cabinets for inventory storage.

Connect your business premises to electricity and water supply.

How to open shawarma

Do you eat shawarma, but you don't like where it is prepared, in what conditions, and where it is sold? There is only one way out - start cooking shawarma yourself. So you will be able to control the whole process, you will monitor the quality of products, you will select a team of chefs, you will be confident in the products you sell.

Do you want to sell shawarma? This product is tasty when prepared from fresh products in new equipment and in premises that comply with safety regulations. To open shawarma, draw up a rough plan for the implementation of your project. You have a clear understanding of where you will produce the product, who will be your customers.

To identify your competitors, you can simply walk near metro stations and see how it is prepared. There it is not always done well, and in violation of all possible norms. Shawarma or shawarma is a sought-after product that came to us from the Middle East. Quite inconspicuously, beef with vegetables, rolled into a flatbread, began to be in demand. The secret of success is tasty, comfortable and possible to eat on the go.

For the dish, choose only fresh pita bread. If it's not fresh, it's no longer good. It will explode and burst. By the way, in order for it to stay longer, as it turned out, it must be frozen! Before cooking, take it out of the freezer and put it in the refrigerator so that it thaws there. The sauce makes a lot of sense. Naturally, mayonnaise is used, or ketchup. But if you have time, make your own sauces.

For cooking, 2 sauces are used - snow-white garlic and spicy scarlet. Properly wrap the filling then the shawarma will not fall apart! Spread the pita leaf, moisten a little with a little water and lemon juice. In the middle, grease with snow-white sauce, put vegetables on top. Pour over the sauce and lay out the meat. Top everything with ketchup. At the beginning, overlap the filling with short edges, and then roll it up like a roll. If the shawarma has cooled down, then do not heat it up, it will flow and unstick. Heat in a skillet without oil.

Open shawarma, if you really want to make a business on this and make a profit, you will have to delve into all the processes. Let's look at how to prepare shawarma. From the very beginning it was called "shawarma". It was prepared exclusively from calf and lamb meat, but the Turks added chicken to the traditional recipe. The main ingredients are meat with spices. It is prepared on special equipment that rotates.

The meat is marinated and overlapped on a needle for frying. The tastiest thing is shawarma cooked on coals. Take the meat from the hip part, sprinkle it with spices, marinate for several hours. The main spice is turmeric and paprika, you can add cardamom, pepper or curry. This is a dish that is popular in our country.

The main dish should be tasty because the profitability of the business depends on it. You can diversify the list of dishes by making it with different flavors, from different types of meat seasoned with different flavors at the request of the client. Buy only fresh meat that will not stay in the refrigerator for a long time, but will immediately go for cooking.

Equipment for making shawarma:

Electric grill.
Refrigerator for storing meat.
Microwave.
Burner for your grill.

Select staff carefully, preferably with experience in restaurants. The head chef has to cook shawarma quickly and tasty. Read more: How to open a healthy food cafe.

What you need to open shawarma

Open a shawarma stall at first glance it is simple, but the most difficult thing is to get permission from the fire, sanitary, tax services. The most important document for opening is permits from the sanitary and epidemiological service and fire safety. At the end of the check, start purchasing equipment and recruiting personnel.

First, find a good spot. The main mistake of most businessmen is to find or pay money for renting an area in a business center or other premises. The disadvantages of this approach are the high cost of rent, you will need to obtain permission from the employees of the SES and the fire department. It is best to install a stall on the land, rent it, or buy a mobile structure, it is much more profitable and cheaper.

Next, you draw up a range of products, a list of raw materials, and plan out processes. Make the filling different, so you will have a wide variety. There are many options for filling. You can buy meat and cut and marinate it yourself, it will be much more profitable and cheaper. You need to buy a refrigerator, or a refrigerator, a grill, kitchen utensils, a microwave.

The production of the product should be done by a cook who loves to do it, because tasty is the key to good sales.

The preparation technology includes the following steps:

Slice the meat thinly.

Thread over the skewer.

Cut meat into small pieces.

Put all the ingredients on the pita bread.

Fry everything in oil.

Sell the product in branded packages. This will be very convenient for both you and your customers.

How much does it cost to open a shawarma

Starting your own business project requires a capital investment. The initial cost of investment depends on where you will open the sale of shawarma, how long the registration will take, whether you will pay for the leased land, what equipment you buy, and many other nuances.

Advantages:

Small investment to get started.
Find a shawarma chef.
Easy registration.

Flaws:

Big competition.
Products are prepared from perishable products.

Features of opening a stall with shawarma

For lovers of oriental cuisine, the opening of a stall selling shawarma is a real holiday. But, they will buy a product from you only if it is made from fresh meat and is very tasty.

A feature of the development of such a business is the time spent on paperwork. Good location, delicious shawarma and reasonable price are the main components of success.

To be successful in business, you need:

Selected location
Excellent service.
For success:
Quality products.
Diverse assortment.
Purity.
Conscientiousness.
Discounts.
Good prices.

The main feature of trade is the success of the business, which depends on the flow of people.

Shawarma business plan

Shawarma business plan- this is a clear understanding of how much money and what will go. Approximate time to launch such a project is 3 months. To speed up the time, you can hire a lawyer who will deal with the issuance of permits from the authorities. It will take you 2 months to buy a stall, rent land and invite staff.

This document describes:

Goals and objectives.
Brief summary of the entire document.
An analysis of the market for services for the sale of shawarma can be characterized both by city and by country.

Highlight your competitors, it is also desirable to make a brief description of their negative aspects in the work, how and with what they attract buyers, due to what. To do this, it is advisable to look into some of them, eat, see how the chef works, evaluate how shawarma is made, view the menu, mark important dishes for yourself.

It will be very good to ask a question when ordering: what would you recommend me, or with what filling do you have the most delicious shawarma, how long does it take to cook it. The most important factor when buying is whether the seller has change.

Development strategy:

Shawarma price. Calculate the approximate cost of products with different fillings. Make it a little lower than in other places.
Product.

Make a menu, add variety to it. In addition to the main one - shawarma, sell juices, mineral water, soft drinks, so you will have more customers. For example, while the buyer is waiting for the order, give him a questionnaire, where there will be a number of questions:

You like our products.
For you to add to the range.
With what fillings would you like to try shawarma.
The location of our stall suits you.
Where would you like our stall to open again.
Would it be convenient for you if we sat down and launched a shawarma delivery.
By asking such questions, you can identify the needs of customers, make the business work according to the needs of your customers.

Sales. Set the working hours and days off, if any. How many people do you need to work.
Advertising. How will you inform existing and potential consumers of products about your new products, promotions, etc. This is very economical, because when you open such a business, you do not need to do an advertising campaign. The client will make it himself, coming for shawarma next time. If you want to use advertising methods, then here are the main ones:

a) Distribution of flyers.
b) Group in social networks, filling it with information, holding draws.
Make financial calculations (the cost of rent, equipment, staff salaries, paperwork costs, as well as an approximate price calculation, advertising costs).

Stages of implementing a shawarma business plan:

Register businesses and obtain permits.
Rent a stall.
Purchase equipment and furniture.
Recruit staff.
Open a stall.

Stages of a business plan for opening a shawarma:

Registering your business

You need to register as a private entrepreneur and think about which taxation system is better to choose. You can also purge soft drinks and more food. You will be entered into a single register and registered.

Place for sale

To sell shawarma, you can buy a ready-made stall and put it up, or pay for an existing one. The second option is much easier, because you do not need permission from the local authority, the owner already has it.

Permissions

The fire brigade will inspect the premises and issue their recommendations for safety. Read more: What is a franchise?

Choose the city center.
Near educational institutions.
Close to markets and bazaars.
In the vicinity of parks, and places of entertainment for a large number of peoples

Equipment

Delicious shawarma requires quality equipment.

Grill. A gas grill is more economical, but it requires a permit from the gas service to use it. It is also recommended to use electric.
Grill burners
Fridge. It is mandatory, because without it you will not receive permission from the SES.

Recruitment

In order to determine what kind of staff you need, first determine the schedule for their work. Staff for selling shawarma:

Cook.
Seller (1-2).
Accountant.
Cleaning woman.

For all employees, issue sanitary books, inspect safety precautions. Friendly service is a guarantee of good work and a positive image.

An important factor is the appearance of the stall, or kiosk. They can be very comfortable and functional. The sign should be visible from all sides, while making sure that it does not look too defiant. It will be warm in winter and not hot in summer. The cost of a shopping kiosk is significantly less than building your own store.

You can also buy a trading stall, and it will be delivered to the site immediately, or you can develop an individual project, then this will take time. The cost is less than you would rebuild. Depending on the size of the building, the total area and internal content. According to its functional purpose, it can be mobile and stationary. By type of outer skin and metal frame.

The price may vary. Stall - a building that consists mainly of 1 floor, and everything you need is inside: a kitchen, a restroom, a pantry, etc. The cost depends on many factors, mainly the materials that are used and the internal fullness. You can see the approximate cost on the websites of companies. The area, the complexity of the design, all this affects the price. The standard size of the structure does not change and, accordingly, the price of different companies is almost the same.

For the sale of shawarma, the price of an ordinary stall will be much less than if you order it to work in the winter, because then the cost will depend on whether heating is carried out there, whether it is insulated.

Practicality, durability and versatility of use, comfort, due to this they have a long period of operation. Production time is at least two weeks, it all depends on the area, number of windows, design. It can be placed in a small area, and at the same time it is comfortable to work in it.

An excellent option is a pavilion for trade. It also sells shawarma. Setting up a pre-purchased space is much more profitable than renting square meters in a shopping center. When developing a model, we can choose the size, wall thickness, color, insulation. The most important thing in the construction process is to make the conditions for working personnel comfortable.

When choosing a shawarma stall, pay attention to companies that have their own production. A company that is reliable regardless of its contractors. He will never have problems with materials, and the order is made within the specified time. The main leaving will be a huge choice and an individual approach to the client.

Stalls are standard in size, it takes from several days to a week or two to make them. Inside there is thermal insulation, the walls are upholstered with clapboard, a moisture-resistant floor and electrical wiring. Considering all these nuances, you can safely purchase premises, sell your products every year, regardless of weather conditions, whether it be frost, wind, or heat.

business shawarma- it's very popular now. The investments made are repaid due to the highest demand. The high degree of competition at this stage provides the key to generating revenue. A plan in which you include the costs of all items.

Nowadays, most people are constantly moving forward, and cannot spend much time on good nutrition. In the frantic pace of the modern big city, many of us have a bite to eat in a hurry, on the go. But the aroma of freshly prepared shawarma attracts more and more .... In addition to all this, there are those who simply cannot afford to eat in a cafe. These are students, schoolchildren, seasonal workers, etc. etc. Opening your own mini-cafe with shawarma production will not require huge financial investments from you. And this business will bring profit to you from the very first days of work. the most important thing in this business is to correctly choose a location with high traffic. And then it remains only to find a good cook and correctly select a valuable policy. This type of activity is a great start in the catering industry. Opening your own small stall with the preparation and sale of shawarma has a lot of advantages compared to opening a cafe or restaurant:

Small investment.
The probability of finding a good chef who will cook shawarma is much higher than finding a unique chef for a cafe or restaurant.
Easy registration procedure.
All checks in your stall will be much less frequent than in large restaurants and cafes.
Opportunity to scale your business.
The total amount of initial investment in this type of activity will be about 280,000 rubles.

And you can reach the break-even point in the first month of operation. The payback period is approximately five months. Monthly profit - 80,000 thousand rubles. the return on sales is 22 percent.

Description of the business, product or service

After reading this article, you will learn how to open shawarma. A business plan will be given here, where all possible costs will be taken into account. Shawarma (shawarma) is an oriental dish. It is prepared as follows: meat cooked on a special grill is chopped into small pieces. Then spicy herbs, fresh vegetables, sauce are added to it. Then the filling is tightly wrapped in a cake or pita bread. All ingredients are prepared by the chef in advance. For this reason, the preparation of the shawarma itself takes only 5-10 minutes. This dish is eaten hot without utensils.

The cost of a dish that has a unique and original taste, and quickly satisfies hunger, is approximately 100-180 rubles. This will depend on the filling included in the shawarma sauce. All of the above advantages make this dish the most popular fast food destination. A stall selling shawarma should be located in a place with high traffic. The area of the selected room should be about 10-15 square meters. meters. Currently, the market has a huge selection of stalls. For this reason, finding a suitable stall, just for you, will not be difficult.

Shawarma assortment:

mushroom,
chicken,
cheese,
meat,
dietary,
vegetarian.

For the opportunity to earn additional income, you can offer your customers related products: desserts, pastries, drinks.

Beverages:

Coffee.
Chilled juices.
Carbonated water, lemonade.

Other baked goods:

Pizza.
Samsa.
Sandwiches.
Hot dogs.
Dessert:
Chocolate bars.
Ice cream.
Milkshakes.

The stall's work schedule is as follows: from 9-00 to 21-00.

Description of the market

In this article, it is worth finding out how shawarma is profitable or not this event? The turnover of the catering market in our country over the past 2016-17 exceeded 1,200 billion rubles. This is what Rosstat data tells us. In addition, the increase in fast food is more noticeable: from May 2015 to May 2016, 409 new fast food restaurants were created in Russia. At the beginning of 2015, growth in this area was already 5.2 percent. In the region of our capital, in particular, it was able to excel chain Fast food. For individual networkers, the growth was ten percent, according to CBRE analysts. Based on this, the fast food area contains huge growth potential.

The target audience.

The main customers of establishments engaged in the preparation and sale of shawarma are the following groups of citizens:

Students.
Pupils.
Mid-level office workers and managers.
Representatives of various working professions (loaders, builders).
Street food and fast food lovers.

Sales and marketing.

Shawarma as a business idea is a great thing. But here it is worth acting wisely. The huge advantage of this type of activity is that you do not have to spend a large amount of money on an advertising campaign. You will just need to make a colorful advertisement that will be noticeable from afar. As part of the ongoing advertising campaign, in order to attract customers, you can arrange a festive opening of your mini-cafe with loud fun music, balloons, and free drinks. In addition, we advise you to register in well-known social networks. networks, hold a draw, inform your customers about the promotions. Periodically, you will need to deal with the distribution of flyers on nearby streets. The best advertisement for a shawarma stall is, of course, your satisfied customer, who was fed very tasty, and, moreover, also cheap. There are very simple rules that allow you to create competitive advantages, so that you can be well and profitably different from the owners of other stalls:

You need to cook and tasty, but also healthy. It is necessary to change the oil intended for frying more often, try to use only high-quality products, fresh vegetables.

Try to add variety to the range of products offered. It is necessary to introduce vegetarian shawarma into the menu for those people who do not eat meat products, or children's shawarma, so that little children can enjoy their favorite dish without harm to health.

The cook and part-time seller are required to serve customers in clean uniforms, and all ingredients used in the preparation of shawarma must be stored in closed and clean gastronorm containers. In addition, it is imperative to maintain cleanliness in such a way as not to be afraid of checking the auditor.

Never deceive your customers. Often, the owners of these eateries selling street food, not wanting to incur losses, try to sell the product, even if it cannot be classified as fresh. Such games with human health are very dangerous and can lead to serious and sad consequences.

Provide discount to wholesalers. For example, if a client buys five types of shawarma at once, then give the sixth one! Thus, it will be possible to encourage employees of nearby offices. Try to add pleasant bonuses to the shawarma sold, for example, chewing gum, or a serving of tea or coffee. Such small things will cost the owner quite inexpensively, and as for the customers themselves, they will be pleasantly surprised and will visit your cafe more than once.

Be sure to adhere to a reasonable pricing policy.

Production plan

Stage 1: Business registration.

If you are thinking about the question of how to open a shawarma, then find out what documents are needed in this matter. Let's talk about everything in order.

First, you should register as an individual entrepreneur (individual entrepreneur) and choose a specific form of taxation. Registration as an individual entrepreneur will allow you to sell food products, as well as non-alcoholic beverages. After you register and you are entered into the unified state register, you need to receive the following package of documents:

Permission to open a stall selling shawarma in the selected territory - as a rule, this permit is issued by Rospotrebnadzor. It deals only with sanitary and epidemiological issues.
Business Permit. Issued by the municipality.
Sanitary and epidemiological conclusion from Rospotrebnadzor. this document is issued according to your company's compliance with existing standards,
Sanitary and epidemiological standards, rules;
A document that acts as an annex to the conclusion of Rospotrebnadzor. it is called "Assortment list of manufactured products";
A special program of production control over compliance with the order of sanitary rules, and the implementation of mandatory sanitary and epidemiological measures in the sale and manufacture of catering products.
Agreement for the provision of dry cleaning and laundry services for washing staff uniforms.
Certificate of conformity of manufactured and sold products, according to the current regulatory documentation.
Agreement on the disinfection of air conditioning and ventilation systems.
Disinfection, deratization, disinfection agreement.
Contract for the export of solid waste (solid household waste), as well as organic waste.
Medical book for workers.

Stage 2: Location selection.

The best places to set up a shawarma stall:

The central part of the city (the ideal option would be to install a stall on one of the central squares, where it is crowded on weekdays and weekends).

The location of the stall next to the market, bazaar.

Near the institute, or other educational institutions, office buildings, and hospitals.

Room characteristics:

Availability of electricity and water supply.
The area of the room should be at least 10-15 square meters.
Insulated walls in the stall.

Stage 3: Search for suppliers.

In all cities, without exception, there are wholesale companies or food bases that specialize in the supply of food. You should choose one or more providers for yourself. This will help you minimize various force majeure events. For example, the main supplier dramatically inflates selling prices, or simply cannot provide your company with uninterrupted supply. Only after you secure the signing of business contracts, you can safely count on providing additional discounts to customers. You should buy often, but in small batches. Yes, it is worth noting that you will pay more for delivery, but you will save a lot on food storage. You do not need special systems designed for long-term storage, such as a vegetable box. This will help you ensure the freshness of your food. Most wholesalers have ready-made supply sets in their stock, or, in other words, they can completely take over equipping your stall with the necessary food products at a small cost.

Stage 4: Several activities.

So, the next step is to do the following:

Conducting an advertising campaign.
Selection of working personnel.
Carrying out repairs in the room.
Installation of the necessary equipment.
Purchase of furniture.
Carrying out an advertising company of the network according to the plan of annual promotions.
Ceremonial opening of the point.
The current work of the point.

Organizational structure

Basically, at the start of this business, the owner himself acts as the manager of the point. Staff: two salesmen/cooks. Opening hours: 2/2. in a stall selling shawarma, the chef can also play the role of a seller. But if there are a huge number of buyers, then in the future you can hire two people per shift. In this case, the seller will work, who will be able to serve the client and calculate the price, and also the cook.

The main requirements for the working staff:

Mandatory presence of a medical book;

Experience as a cook.
Diligence.
Honesty.
Friendliness.
Responsiveness.

The seller's salary should be calculated as follows: 10,000 rubles. Salary plus to this, bonus (0.08 revenue).

Financial plan

Investment costs for opening this type of activity will amount to approximately 280,700 rubles. The main item of expenditure is equipment. In the table below, we will describe it in detail by article. The sales plan according to the project will be provided in the following table. In the future, a gradual increase in sales volumes is predicted in the first four months of this project. Based on this, the baseline scenario considered here is more realistic. In addition, this project has a reserve for sales growth in case of excellent entry into the market. Monthly costs include both variable and incremental costs, which will depend on total sales. In the table below, we have provided your attention to the average monthly costs. The main cost item is the purchase of products. In our next table, we will present a detailed procurement plan. The total margin for shawarma is approximately 150 percent. And for desserts and other pastries - 100 percent. Drinks are fifty percent. For the first year of operation of the enterprise, the financial result will be presented in the table below. The net average income for the first year of operation of your company will be 91,000 rubles.

When planning for one year, we can safely distinguish the following economic indicators:
The average payback period is approximately 5 months.
The net discounted profit will be 555,900 rubles.
The discounted payback period is five months.
The yield index is 2.99.
The company's internal rate of return will be 199 percent.

Risk factors

Now you were able to learn how to open shawarma what you need for this. It is worth noting that this type of activity contains a number of disadvantages that you need to be aware of before you decide to open a shawarma stall:

Huge competition in this area. Trying to find a free niche is quite difficult, and staying in business and making it profitable is even more difficult. The point of sale of shawarma is a small business. And as we know, it is always very difficult for a small business to stay on the market.

Shawarma is made from perishable foodstuffs. It is necessary to carefully select and store products in order not to poison your customers.

Difficulty in recruiting staff. The most important task is to find an honest chef who will work quickly and efficiently.

Increasing the cost of products. None of us, alas, is 100% immune from price increases by suppliers. If you anticipate the risks, you can be prepared for all sorts of negative consequences and thus minimize soybean losses.

Watch the video

The shawarma business is a profitable business: it develops quickly and pays off, it has its regular customers. To open a shawarma, you will need a minimum of documents and investments. When developing a business plan, your starting capital will be indicated by the amount of 247 thousand rubles. The payback of the business is on average 5 months, it can come in 3 months.

Selling shawarma is a profitable business for start-up entrepreneurs who do not have start-up capital, which greatly facilitates the opening. The main product that will be sold is the Turkish shawarma dish. The technology of its preparation is simple, the cost of products is minimal, and the demand is high and stable.

In addition to selling shawarma as a main course, you can also offer related products: stuffed toasts, vegetarian shawarma. Many kiosks also offer a variant of a hot dog in pita bread. These products do not require the purchase of additional equipment. Another group of goods is drinks: tea, coffee, juices and a variety of bottled water.

Instructions on how to open and what is needed for this

How to open a shawarma stall from scratch and what is needed for this? The main points that you need to pay attention to: documentation, selection and arrangement of premises, equipment and employees. This is a necessary minimum that needs to be carefully considered before opening a shawarma.

Stage 1 - registration and preparation of documents

First, you need to register a business, in this case, as an individual entrepreneur (IP). A business project for the sale of shawarma is suitable for choosing a single tax (recommended form of taxation), more information can be obtained from the tax service.

After registering an individual entrepreneur, a lease of premises is issued. The stall is being repaired and completed with equipment. After that, you need to contact the fire department and the sanitary and epidemiological station for permits.

The list of documents for 2018 required to open a shawarma business:

IP registration certificate;
enterprise passport and details;
certificate of tax registration;
lease agreement/certificate that you are the owner;
permission certificate from the sanitary and epidemiological station;
medical books for employees;
permit from the fire department.

To register a shawarma business in Ukraine, the same documents will be required. Additionally, you should obtain permission to place a retail facility in the Ministry of Trade (district state administration).

Stage 2 - finding a room

First you need to determine the location of the point for the sale of shawarma. When choosing a place, rely on the following indicators:

the patency of the place (the flow of people must be large enough);
the target audience;
competitors.

With cross-country ability, everything is clear, the more people passing by, the more buyers. The presence of a large number of competitors suggests that the place is profitable, but it will be difficult to “survive” there. It will be necessary to offer people what others do not have, thereby winning their favor.

Target audience - locate the kiosk in the largest concentration of your potential buyers. Frequent clients of shawarma are the following groups among the population:

pupils;
students;
representatives of working professions (for example, builders, loaders, etc.);
middle managers and other office workers;
lovers of fast food and other street food.

Given factors such as large crowds and the presence of representatives of the target audience, the best locations for the outlet will be:

intersections of large streets;
the area next to the school;
the territory next to technical and higher educational institutions;
a place near factories, construction sites and other places with workers;
next to office buildings;
railway and bus stations;
markets;
any other place with a large crowd of people.

As for the premises itself, it can be a small stall or a mobile kiosk. The advantages of a mobile kiosk are that it is often already equipped with equipment and can be located in different places. The disadvantages include the fact that it is only suitable for the warm season. In cold weather, employees will be forced to work in bad conditions, in the cold.

Stationary stall can be bought or rented. Suitable for a small space. Before opening there will need to be renovated.

Stage 3 - purchase and installation of the necessary equipment

Before you open a shawarma, the room must be equipped with all the necessary equipment. For shawarma, you can purchase both imported and domestic equipment. The second will be no worse in quality, but three times cheaper. Another way to reduce your costs and save money is to buy used equipment.

Necessary equipment for opening a shawarma:

The total approximate amount for all equipment will be 92 thousand rubles. This is not a total. You can find equipment cheaper than the indicated prices or, conversely, purchase more expensive equipment.

In the course of work, you can purchase additional equipment. This will improve the quality of prepared food and expand the range. For example, you can purchase an industrial vegetable cutter, an apparatus for mixing sauces, and more.

Stage 4 - recruitment

To work in a stall with shawarma, two employees or one will be enough. With the condition that the owner manages financial and administrative affairs. The number of employees depends on the work schedule of the shawarma.

If the work schedule is in shifts, then two employees will need to be hired. If the usual five-day week - one. But the first option is more profitable, in this case the stall can work for 10-12 hours and seven days a week. Consequently, there will be more buyers and good profits.

In the kiosk with shawarma, the cook also plays the role of a seller. But if the influx of buyers is too large, then in the future you can put two people on a shift. Then the seller will work, who will serve the client and calculate it, as well as the cook.

Stage 5 - promotion and advertising

Promotions can be held shortly before the opening of the kiosk and the first months of operation. No need to order advertising on radio and television, it is expensive and unjustified for the scale of such a business. What can be used to attract buyers:

a bright sign on the stall;
a pillar located next to the premises, it is better even with prices indicated;
you can distribute leaflets near the kiosk, or scatter them in the mailboxes of the nearest houses;
advertising in social networks;
regular promotions for customers, for example, offer a discount on the third shawarma and more.

Financial plan

Registration of IP and receipt of all certificates - 10 thousand rubles.
Room rental - about 30 thousand rubles. (may vary depending on the region of Russia, the quality of the premises and other factors).
Equipment - approximately 92 thousand rubles.
Purchase of the first batch of products - 10 thousand rubles.
Salary to employees (calculation for 2 people, for the first month) - 30 - 40 thousand rubles.
Advertising (pillar, signboard, leaflets) - 5 thousand rubles.
Additional expenses - 10 thousand rubles.
Reserve amount in case of unforeseen circumstances - 60 thousand rubles.

In total, we get an approximate initial capital of 247 thousand rubles. The amount of expenses may end up being either less or more than the specified number.

Possible risks

If you opened your business on shawarma, you, like other entrepreneurs, are not immune from risks. What factors can cause you to “burn out”:

low-quality goods - the main trust and health of the buyer;
bad cook - food should be not only fresh, but also deliciously cooked;
poor attitude towards the client - a smile will never hurt, even in a shawarma;
wrong place;
uncompetitiveness;
inflated prices - shawarma, this is food for poor people, this point must be taken into account.

Video "How to open a shawarma stall"

This video will show you how to start your own shawarma business.

How to open a shawarma - profitable, cost-effective and low-cost? The basis of most world economies is small and medium-sized businesses. Fast food unconditionally falls into this category. It is hard to imagine a modern city without stalls with shawarma or Doner Kebab in the European version. Street food is in great demand. Excellent taste, affordable cost, prevalence - no one will be left hungry at lunchtime. For a novice entrepreneur, such a business is of increased interest.

What is shawarma?

The popular Levantine dish shaurma (shawarma, doner, shawarma) has become a national treasure of Russia with the easy supply of numerous guests from the East.

It was in the places of residence of ethnic diasporas that the first kiosks selling delicacies began to appear. Lavash with minced meat and sauce, similar to a huge pancake, quickly won the love of the population and not only due to its gastronomic characteristics. Now everyone can not only buy the famous dish, but also open shawarma with their own ideas, alternative recipes.

In the original version, only lamb is used to make shawarma. But in adapted versions, you can make a filling from any type of meat - chicken, beef, veal, turkey. Pork is ubiquitous in non-Muslim countries. According to a special technology (on a vertical grill), the meat is fried until a crispy crust forms, then it is carefully cut and finely chopped.

The filling is wrapped in thin bread (lavash, pita, tortilla), poured with sauce (tomato, garlic, kefir), then fresh vegetables and salads are added to taste. The whole process of "twisting" takes about 5 minutes, given that all the ingredients are prepared in advance.

As can be understood from the general description, shawarma is easy to adapt to the taste preferences of most people. It is enough to change the ingredients and now several items are added to the menu. The opportunity to have a quick and inexpensive meal is always in demand, especially with a familiar, tasty dish. Therefore, opening shawarma is definitely profitable.

Stages of opening a business selling shawarma

Before opening the shawarma, a checklist or checklist of priority cases is compiled. This helps to avoid typical rookie mistakes and ensures the completeness of the task.

Shawarma standard checklist:

Registration of an individual entrepreneur in the Federal Tax Service.
Collection and execution of permits.
Choice of stall format.
Finding a suitable location to open a retail outlet.
Coordination of the installation of a new pavilion or the opening of a finished building in local governments.
Renting or buying commercial space.
Repair, design of a kiosk, stall or mobile van.
Equipping the point of sale with equipment - purchase, installation.
Setting an opening date.
Advertising campaign.
Personnel work - recruitment, scheduling, employment of specialists and laborers.
Search for suppliers, purchase of products.
Open shawarma.

Some items from the priority list of tasks require more detailed consideration, in order to complete the picture and facilitate the task of organizing your own business in the field of catering.

Types of stalls

So, you have decided to become the owner of a shawarma outlet, and you have already compiled a checklist of tasks.

What's next? - Choose the format of the workplace. It can be a small stall, a pavilion or a mobile van. You can rent, buy ready-made premises or build it yourself, it all depends on the initial capital that the future entrepreneur is ready to invest in his own business.

In numbers it looks like this:

Rent a stall - 20-50 thousand rubles per month. The cost depends entirely on the size of the city. In the metropolis, rent will cost more, on the periphery you can find a stall for 10-15 thousand rubles / month.
Purchase of a ready-made premises or a mobile van - from 1 million rubles. You can buy a used van, it will cost 200-300 thousand less. As a rule, special used cars, in good condition, cost 20% less than a new counterpart. As for the stationary pavilion, it all depends on the area of \u200b\u200bthe room and location. For example, a point at the railway station will cost the most and, conversely, in a residential area - cheaper.
Construction of the pavilion - from 1.5 million rubles, taking into account building materials, registration of permits and the work of specialists, regardless of location.

The design of the stall is an important indicator of the success of future trade. The room should have large panoramic windows. Buyers see the cooking process, and this inspires confidence. In the evening, a well-lit kiosk attracts attention, therefore, there are more buyers. A simple marketing technique is especially effective with a competent design of the room and showcase. Beautiful layout, impeccable equipment, cleanliness, decorative items - aesthetic appearance inclines to purchase.

Equipment

Experienced businessmen who have already gone through all the stages and know how to open shawarma from scratch are advised to buy only new equipment, even on a limited budget.

In the future, this solution will eliminate the problems with the repair and replacement of equipment. It is better to give preference to proven, reliable manufacturers. Chinese cheap equipment is not the best option. It is worth paying attention to Russian, Turkish or German brands. Basic set of equipment with an estimated cost:

Preparation table - 20,000 rubles.
Automatically cooled table for cutting salads - 60,000 rubles.
Vertical grill with a skewer for meat - 30,000 rubles.
Refrigerator with freezer for food storage - 40,000 rubles.
Refrigerator for drinks (can be provided free of charge by the supplier) - 30,000 rubles.
Microwave oven for hot sandwiches, toast - 10,000 rubles.
Coffee machine - 50,000 rubles.
Deep fryer -5 000 rub.
Electric kettle - 5,000 rubles.
Grill with a bread press - 20,000 rubles.
Electric knife for thin cutting of meat - 15,000 rubles.
Washing - 10,000 rubles.
Dishes for the kitchen - 25,000 rubles.
Miscellaneous - 20,000 rubles.

Total: 340,000 rubles for equipping one point.

The listed list of equipment is not mandatory for immediate purchase. For example, a refrigerator for drinks or ice cream can be purchased when the business begins to bear fruit. Or postpone the purchase of a microwave oven, coffee machine and deep fryer. But the wider the range of products, the faster it will be to break even. It should be borne in mind that shawarma is always bought with drinks. In winter it is tea, coffee, hot chocolate. In the summer - soft drinks.

And if the point cannot offer a complete set, then the client will go to another place - there is a lot of competition in that industry.

Place

When choosing a place, first of all, you need to pay attention to the cost of rent. At the initial stage, it is better to stop at a cheaper option, even if the average traffic is 2-3 thousand people (a smaller number of people should not even be considered).

The best option is to rent 50-70 thousand rubles for a place with a traffic of 10,000 people. Approximately 3% of passers-by will definitely visit the institution. This is enough to reach the breakeven point.

In addition to the analysis of the trading place by the cost of rent and traffic, the following are of great importance:

The position of the point relative to the building. It is best that it be on the corner, and not on the end.
The absence of nearby poles, large trees and other stalls - so that the sign is clearly visible.
The presence of large public places nearby - shopping centers, banks, office buildings, public transport stops with high traffic.
There is parking directly next to the outlet or within walking distance. Parking is free and easy to get to.
On the road, the speed limit – slow traffic ensures that drivers notice the stall and want to grab a bite to eat.

Caution should be taken in places where only budgetary institutions (foundations, schools, local governments, etc.) or business centers with a fixed work schedule are located nearby. On weekdays, after 17:00, there will be no more buyers, and on weekends, the point will not make a profit at all.

Staff

The key point in the catering business is the employee. Before you open a shawarma, you should consider and make a list of the necessary personnel and requirements for specialists.

To serve one stall, it is enough to hire a cook and a seller. If the work schedule does not include days off, you need to take care of the shift. And this is provided that the entrepreneur will independently deal with accounting, purchase of goods, and the staff will assume the responsibility for cleaning the premises.

Features of recruitment:

The chef is the main person in the kitchen, the type, quality, taste of shawarma depends on his abilities and decency. Many entrepreneurs prefer to hire chefs without experience - it is always easier to teach than to retrain. Especially if there is a detailed technological map.
Seller - goodwill, competent speech, correct behavior, stress resistance.
Supervisor or administrator - controls all processes in retail outlets, including recruitment. Required in a network of shawarma stalls. At a single point, the responsibility is performed by the owner.
Merchandiser - responsibilities include interaction with suppliers, quality control of raw materials and finished products. Education and experience are welcome. You can hire one merchandiser for two or three shawarma points.
Accountant - submission of reports, cost calculation (calculation), payment of salaries, control over cash transactions. Most often, a specialist is hired for remote work, with regular visits to retail outlets (1-2 times a week).

Salary of staff depends on the region and experience of the employee. Moscow and St. Petersburg have the highest rates. For example, the monthly salary of a cook reaches 40-50 thousand rubles. The seller is a little less - 35 thousand rubles. To understand how much to offer a person so that he responsibly and scrupulously approaches the matter, pay attention to employment sites. Monitoring average salaries will help to interest the employee (offer a little more than competitors) and not stay in the red.